Web design Audience in Germany
Web design has an estimated audience of 4,344,413 people in Germany. 43.8% are female, 56.2% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jesse Plemons, Unique Gifts, Christmas Gift, Mülheim, Birthday Gifts.
The average Web design fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jesse Plemons, Unique Gifts, Christmas Gift, with strongest over-indexing on Jesse Plemons (4.07× the country average). Demographically, the Web design audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Web design fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 40.1 |
| Estimated audience size | 4,344,413 |
Audience persona
The typical Web design fan in Germany is more male, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jesse Plemons.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 948,079 | 1× |
| Bayern | 785,155 | 1.12× |
| Baden-Württemberg | 611,494 | 1.03× |
| Hessen | 527,941 | 1.59× |
| Niedersachsen | 343,416 | 0.81× |
| Berlin | 342,089 | 1.76× |
| Rheinland-Pfalz | 187,870 | 0.86× |
| Hamburg | 161,054 | 1.64× |
| Sachsen | 151,304 | 0.71× |
| Schleswig-Holstein | 135,350 | 0.87× |
| Brandenburg | 106,131 | 0.79× |
| Thüringen | 78,770 | 0.71× |
| Sachsen-Anhalt | 73,577 | 0.65× |
| Mecklenburg-Vorpommern | 49,284 | 0.59× |
| Bremen | 41,389 | 1.11× |
| Saarland | 39,194 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jesse Plemons | 4.07× | Movies & TV |
| Unique Gifts | 1.6× | Shopping |
| Christmas Gift | 1.87× | Kids & Family |
| Mülheim | 3.55× | Travel & Leisure |
| Birthday Gifts | 1.55× | Kids & Family |
| Headhunters (film) | 4.31× | Movies & TV |
| Pleural effusion | 2.75× | Health |
| Hypertext | 2.16× | Technology & Electronics |
| Business English | 1.63× | Business & Career |
| Golem | 1.73× | Technology & Electronics |
| Hostelworld | 3.24× | Travel & Leisure |
| Wolverine (comics) | 2.92× | Literature |
| Figure painting (hobby) | 2.09× | Arts & Culture |
| Oral, Kazakhstan | 3.72× | Travel & Leisure |
| Kieser Training | 1.83× | Sports |
| Jaguar F-Pace | 2.89× | Cars & Mobility |
| Invictus (film) | 3.17× | Movies & TV |
| Eden Lake | 2.18× | Movies & TV |
| Scratching post | 2.54× | Pets & Animals |
| Carrie (novel) | 2.48× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.71 |
| Luxury Orientation | PREMIUM | 1.49 |
| Indulgence | JOY | 1.48 |
| Need for Security | CONSERVATISM | 1.48 |
| Sustainability | BALANCE | 1.45 |
| Career Orientation | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 5.7% |
| India | 4.8% |
See Web design audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Web design have in Germany?
Web design has an estimated audience of 4,344,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Web design fans?
43.8% of Web design fans are female, 56.2% are male, with an average age of 40.1 years.
Which brands do Web design fans like most?
Web design fans show strongest brand affinity for Jesse Plemons (4.07×), Unique Gifts (1.6×), and Christmas Gift (1.87×) over the country average.
Where do Web design fans live in Germany?
Web design fans in Germany are most concentrated in Nordrhein-Westfalen (reach 948,079), Bayern (reach 785,155), and Baden-Württemberg (reach 611,494). These three regions account for the largest share of the active audience.
What other brands do Web design fans also like?
Beyond Web design itself, the audience over-indexes on Unique Gifts (1.6×), Christmas Gift (1.87×), Mülheim (3.55×), and Birthday Gifts (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.