A data profile of the people who buy, follow and care about Web design in Italy — modelled from more than twelve digital signal sources. Web design has an estimated audience of 4,518,070 people in Italy.
The average Web design fan in Italy is 41.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Activism, Innovation, Wikipedia, with strongest over-indexing on Activism (2.77× the country average).
Demographically, the Web design audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Web design fan in Italy is balanced, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Activism.
The key figures that characterise the Web design profile in Italy.
48.2% are female, 51.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 41.3 |
| Estimated audience size | 4,518,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Web design audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 5.7% |
| India | 4.8% |
Where the Web design audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.27× | |
| 02 | Piedmont | ~400K | 1.26× | |
| 03 | Veneto | ~400K | 1.22× | |
| 04 | Lazio | ~600K | 1.16× | |
| 05 | Trentino-Alto Adige/Südtirol | ~90K | 1.10× | |
| 06 | Tuscany | ~300K | 1.09× | |
| 07 | Emilia-Romagna | ~400K | 1.08× | |
| 08 | Friuli-Venezia Giulia | ~90K | 1.05× | |
| 09 | Aosta Valley | ~10K | 1.02× | |
| 10 | Molise | ~20K | 1.00× | |
| 11 | Puglia | ~300K | 0.98× | |
| 12 | Marche | ~100K | 0.97× | |
| 13 | Umbria | ~70K | 0.95× | |
| 14 | Basilicata | ~40K | 0.95× | |
| 15 | Campania | ~500K | 0.94× | |
| 16 | Liguria | ~100K | 0.94× | |
| 17 | Abruzzo | ~90K | 0.93× | |
| 18 | Sicilia | ~400K | 0.92× | |
| 19 | Sardinia | ~100K | 0.92× | |
| 20 | Calabria | ~100K | 0.89× |
The strongest cross-interests of the Web design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Search engine optimization | Business & Career | 3.69× | ||
| 02 | Python (programming language) | Technology & Electronics | 3.06× | ||
| 03 | Crime fiction | Literature | 2.89× | ||
| 04 | JavaScript | Technology & Electronics | 2.84× | ||
| 05 | Freelancer | Business & Career | 2.83× | ||
| 06 | Activism | Politics & Society | 2.77× | ||
| 07 | Master of Business Administration | Business & Career | 2.76× | ||
| 08 | Draught beer | Food & Beverages | 2.62× | ||
| 09 | Bohemian style | Fashion & Accessoires | 2.40× | ||
| 10 | Innovation | Business & Career | 2.39× | ||
| 11 | Non-fiction books | Literature | 2.37× | ||
| 12 | Self-employment | Business & Career | 2.32× | ||
| 13 | Affiliate marketing | Business & Career | 2.17× | ||
| 14 | Wikipedia | Internet & Social Media | 2.16× | ||
| 15 | Investment banking | Business & Career | 2.16× | ||
| 16 | Volunteering | Politics & Society | 1.93× | ||
| 17 | Summer vacation | Travel & Leisure | 1.86× | ||
| 18 | Computer monitors | Technology & Electronics | 1.74× | ||
| 19 | Digital photography | Business & Career | 1.67× | ||
| 20 | Fine-art photography | Technology & Electronics | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.47× | |
| Career Orientation | POWER | 1.47× | |
| Early Adopter Mentality | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Creativity | OPEN | 0.80× |
Web design has an estimated audience of 4,518,070 people in Italy, concentrated in Lombardy and Lazio.
48.2% of Web design fans are female, 51.8% are male, with an average age of 41.3 years.
Web design fans show strongest brand affinity for Activism (2.77×), Innovation (2.39×), and Wikipedia (2.16×) over the country average.
Web design fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Web design itself, the audience over-indexes on Innovation (2.39×), Wikipedia (2.16×), Volunteering (1.93×), and Master of Business Administration (2.76×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Web design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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