A data profile of the people who buy, follow and care about Freelancer in Italy — modelled from more than twelve digital signal sources. Freelancer has an estimated audience of 3,732,634 people in Italy.
The average Freelancer fan in Italy is 45.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Creative entrepreneurship, Self-employment, Social media marketing, with strongest over-indexing on Creative entrepreneurship (14.47× the country average).
Demographically, the Freelancer audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Freelancer fan in Italy is balanced, around 45.2 years old, with strong Risk Appetite tendencies and a notable affinity for Creative entrepreneurship.
The key figures that characterise the Freelancer profile in Italy.
47.6% are female, 52.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 45.2 |
| Estimated audience size | 3,732,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Freelancer audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 9.9% |
| India | 5.0% |
Where the Freelancer audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~900K | 1.40× | |
| 02 | Campania | ~500K | 1.30× | |
| 03 | Sicilia | ~400K | 1.27× | |
| 04 | Puglia | ~300K | 1.25× | |
| 05 | Piedmont | ~300K | 1.16× | |
| 06 | Emilia-Romagna | ~300K | 1.14× | |
| 07 | Lazio | ~500K | 1.11× | |
| 08 | Veneto | ~300K | 1.06× | |
| 09 | Calabria | ~100K | 1.05× | |
| 10 | Abruzzo | ~80K | 1.02× | |
| 11 | Tuscany | ~300K | 1.01× | |
| 12 | Marche | ~90K | 0.98× | |
| 13 | Friuli-Venezia Giulia | ~70K | 0.96× | |
| 14 | Sardinia | ~100K | 0.95× | |
| 15 | Trentino-Alto Adige/Südtirol | ~60K | 0.89× | |
| 16 | Basilicata | ~30K | 0.89× | |
| 17 | Aosta Valley | ~8K | 0.88× | |
| 18 | Umbria | ~50K | 0.87× | |
| 19 | Molise | ~20K | 0.86× | |
| 20 | Liguria | ~90K | 0.85× |
The strongest cross-interests of the Freelancer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative entrepreneurship | Business & Career | 14.47× | ||
| 02 | Self-employment | Business & Career | 6.23× | ||
| 03 | Business opportunity | Business & Career | 5.73× | ||
| 04 | Email marketing | Business & Career | 4.88× | ||
| 05 | Business plan | Business & Career | 4.68× | ||
| 06 | Strategic management | Business & Career | 4.34× | ||
| 07 | Business marketing | Business & Career | 3.66× | ||
| 08 | Social media marketing | Business & Career | 3.39× | ||
| 09 | Investment banking | Business & Career | 3.29× | ||
| 10 | Online advertising | Business & Career | 3.17× | ||
| 11 | Startup company | Business & Career | 3.06× | ||
| 12 | Professional development | Business & Career | 2.85× | ||
| 13 | Web design | Business & Career | 2.83× | ||
| 14 | Master of Business Administration | Business & Career | 2.73× | ||
| 15 | Claude | Technology & Electronics | 2.56× | ||
| 16 | Employment | Business & Career | 1.96× | ||
| 17 | EasyJet | Travel & Leisure | 1.75× | ||
| 18 | Entrepreneurship | Business & Career | 1.73× | ||
| 19 | UniCredit | Business & Career | 1.70× | ||
| 20 | Intesa Sanpaolo | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.87× | |
| Career Orientation | POWER | 1.84× | |
| Early Adopter Mentality | POWER | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.92× | |
| Tradition | CONSERVATISM | 0.93× | |
| Patriotism | CONSERVATISM | 0.93× |
Freelancer has an estimated audience of 3,732,634 people in Italy, concentrated in Lombardy and Campania.
47.6% of Freelancer fans are female, 52.4% are male, with an average age of 45.2 years.
Freelancer fans show strongest brand affinity for Creative entrepreneurship (14.47×), Self-employment (6.23×), and Social media marketing (3.39×) over the country average.
Freelancer fans in Italy are most concentrated in Lombardy (reach ~900K), Campania (reach ~500K), and Lazio (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Freelancer itself, the audience over-indexes on Self-employment (6.23×), Social media marketing (3.39×), Claude (2.56×), and Employment (1.96×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Freelancer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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