A data profile of the people who buy, follow and care about Freelancer in Spain — modelled from more than twelve digital signal sources. Freelancer has an estimated audience of 2,115,617 people in Spain.
The average Freelancer fan in Spain is 46.7 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Self-employment, Google Docs, Creative entrepreneurship, with strongest over-indexing on Self-employment (8.07× the country average).
Demographically, the Freelancer audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Freelancer fan in Spain is balanced, around 46.7 years old, with strong Career Orientation tendencies and a notable affinity for Self-employment.
The key figures that characterise the Freelancer profile in Spain.
52.1% are female, 47.9% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 46.7 |
| Estimated audience size | 2,115,617 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 34% |
of the worldwide Freelancer audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 9.9% |
| India | 5.0% |
Where the Freelancer audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~500K | 1.26× | |
| 02 | Comunidad Valenciana | ~300K | 1.24× | |
| 03 | Region of Murcia | ~90K | 1.23× | |
| 04 | Catalonia | ~500K | 1.22× | |
| 05 | Castilla-La Mancha | ~90K | 1.08× | |
| 06 | Andalusia | ~400K | 1.07× | |
| 07 | Aragon | ~60K | 1.06× | |
| 08 | Canary Islands | ~100K | 0.98× | |
| 09 | Galicia | ~100K | 0.98× | |
| 10 | Castile and León | ~90K | 0.98× | |
| 11 | Balearic Islands | ~60K | 0.93× | |
| 12 | Extremadura | ~40K | 0.93× | |
| 13 | Principality of Asturias | ~40K | 0.88× | |
| 14 | La Rioja | ~10K | 0.88× | |
| 15 | Cantabria | ~20K | 0.86× | |
| 16 | Navarre | ~20K | 0.86× | |
| 17 | Basque Autonomous Country | ~60K | 0.82× |
The strongest cross-interests of the Freelancer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative entrepreneurship | Business & Career | 11.80× | ||
| 02 | Business plan | Business & Career | 8.60× | ||
| 03 | Self-employment | Business & Career | 8.07× | ||
| 04 | Google Docs | Internet & Social Media | 7.23× | ||
| 05 | Sole proprietorship | Business & Career | 5.62× | ||
| 06 | Email marketing | Business & Career | 5.45× | ||
| 07 | MySQL | Technology & Electronics | 5.15× | ||
| 08 | Forex signal | Business & Career | 4.89× | ||
| 09 | Business model | Business & Career | 4.80× | ||
| 10 | Startup company | Business & Career | 4.37× | ||
| 11 | Social media marketing | Business & Career | 4.21× | ||
| 12 | forex trader | Business & Career | 4.18× | ||
| 13 | Investment banking | Business & Career | 3.82× | ||
| 14 | Customer relationship management | Business & Career | 3.68× | ||
| 15 | Web design | Business & Career | 3.58× | ||
| 16 | Google Drive | Technology & Electronics | 3.27× | ||
| 17 | Claude | Technology & Electronics | 2.71× | ||
| 18 | Employment | Business & Career | 1.79× | ||
| 19 | Entrepreneurship | Business & Career | 1.78× | ||
| 20 | BBVA | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.25× | |
| Risk Appetite | THRILL | 2.18× | |
| Early Adopter Mentality | POWER | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.87× | |
| Pet Ownership | JOY | 0.90× | |
| Extroversion | THRILL | 0.95× |
Freelancer has an estimated audience of 2,115,617 people in Spain, concentrated in Catalonia and Community of Madrid.
52.1% of Freelancer fans are female, 47.9% are male, with an average age of 46.7 years.
Freelancer fans show strongest brand affinity for Self-employment (8.07×), Google Docs (7.23×), and Creative entrepreneurship (11.8×) over the country average.
Freelancer fans in Spain are most concentrated in Catalonia (reach ~500K), Community of Madrid (reach ~500K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Freelancer itself, the audience over-indexes on Google Docs (7.23×), Creative entrepreneurship (11.8×), BBVA (1.57×), and Claude (2.71×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Freelancer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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