Freelancer Audience in United States

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Freelancer has an estimated audience of 12,432,631 people in United States. 52.4% are female, 47.6% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Self-employment, Social media marketing, Google Drive, Female entrepreneur, Email marketing.

The average Freelancer fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Self-employment, Social media marketing, Google Drive, with strongest over-indexing on Self-employment (7.5× the country average). Demographically, the Freelancer audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Freelancer fans

Demographic split for Freelancer audience in United States
MetricValue
Female52.4%
Male47.6%
Average age42.3
Estimated audience size12,432,631

Audience persona

The typical Freelancer fan in United States is balanced, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Self-employment.

Top regions in United States

Top regions ranked by reach for Freelancer in United States
RegionReachAffinity
California1,976,0841.45×
Texas1,409,2821.32×
Florida1,136,1471.35×
New York964,3031.39×
Georgia501,6121.31×
Illinois448,4981.08×
New Jersey432,5831.37×
North Carolina410,3561.1×
Pennsylvania402,1930.96×
Virginia393,0161.3×
Ohio355,3370.93×
Michigan305,9330.94×
Washington290,0441.16×
Arizona272,7021.07×
Massachusetts269,0941.1×
Tennessee239,4200.96×
Maryland235,2061.1×
Indiana214,3210.94×
Missouri200,8671×
Colorado193,7320.99×
South Carolina172,4260.92×
Minnesota161,4300.91×
Alabama158,2890.91×
Oregon156,6191.1×
Louisiana154,7370.97×
Wisconsin148,9820.8×
Kentucky138,4710.89×
Oklahoma133,3500.97×
Connecticut130,2121.04×
Nevada123,9221.03×
Utah118,0841.06×
Kansas104,9431.07×
Arkansas100,2540.98×
Mississippi95,6270.93×
Iowa85,9570.84×
Idaho57,2390.92×
Washington, District of Columbia56,0771.5×
Hawaii53,6881×
Nebraska53,4320.86×
New Mexico51,3510.82×
West Virginia44,2740.76×
New Hampshire38,9460.8×
Maine35,3040.79×
Rhode Island34,0350.86×
Delaware29,4130.86×
Montana25,3870.74×
Alaska23,6470.89×
South Dakota21,7390.76×
North Dakota21,4790.84×
Vermont14,9320.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freelancer audience
BrandAffinityCategory
Self-employment7.5×Business & Career
Social media marketing6.11×Business & Career
Google Drive3.68×Technology & Electronics
Female entrepreneur7.76×Business & Career
Email marketing6.76×Business & Career
Google Keep17.93×Internet & Social Media
Startup company5.26×Business & Career
Business opportunity9.18×Business & Career
Digital marketing3.79×Business & Career
Creative entrepreneurship9.53×Business & Career
Self care2.9×Health
Motivational speaking4.19×Business & Career
Business1.57×Business & Career
business owner6.32×Business & Career
Entrepreneur (magazine)6.78×Business & Career
Small Business Innovation Research23.2×Business & Career
Investment banking4.4×Business & Career
Online advertising4.8×Business & Career
Entrepreneurship1.78×Business & Career
Web design3.8×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freelancer audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.86
SustainabilityBALANCE1.7
Design AffinityPREMIUM1.58
Career OrientationPOWER1.55
Urban LifestyleOPEN1.52
Early Adopter MentalityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for Freelancer
CountryShare
United States13.3%
Japan9.9%
India5.0%

See Freelancer audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Freelancer have in United States?

Freelancer has an estimated audience of 12,432,631 people in United States, concentrated in California and Texas.

What is the gender split and age of Freelancer fans?

52.4% of Freelancer fans are female, 47.6% are male, with an average age of 42.3 years.

Which brands do Freelancer fans like most?

Freelancer fans show strongest brand affinity for Self-employment (7.5×), Social media marketing (6.11×), and Google Drive (3.68×) over the country average.

Where do Freelancer fans live in United States?

Freelancer fans in United States are most concentrated in California (reach 1,976,084), Texas (reach 1,409,282), and Florida (reach 1,136,147). These three regions account for the largest share of the active audience.

What other brands do Freelancer fans also like?

Beyond Freelancer itself, the audience over-indexes on Social media marketing (6.11×), Google Drive (3.68×), Female entrepreneur (7.76×), and Email marketing (6.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freelancer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.