Rascasse Audience Intelligence

Freelancer Audience in United States

A data profile of the people who buy, follow and care about Freelancer in United States — modelled from more than twelve digital signal sources. Freelancer has an estimated audience of 12,432,631 people in United States.

#1907among Topic in United States#293in Business & Career

The average Freelancer fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Self-employment, Social media marketing, Google Drive, with strongest over-indexing on Self-employment (7.5× the country average).

Demographically, the Freelancer audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Freelancer fan in United States is balanced, around 42.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Self-employment.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freelancer profile in United States.

Audience size
12.4M
in United States
Gender
52.4%♀
47.6% male
Age
42.3
average years
Country rank
#2868
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freelancer fans

52.4% are female, 47.6% are male, average age 42.3.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Freelancer audience in United States
MetricValue
Female52.4%
Male47.6%
Average age42.3
Estimated audience size12,432,631
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Freelancer audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3921%
40-4923%
50+26%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Freelancer audience comes from United States.

Worldwide audience distribution share by country for Freelancer
CountryShare
United States13.3%
Japan9.9%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freelancer audience in United States is strongest.

Fig. 05

Top regions by affinity

Freelancer fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.29×
02New Jersey~400K1.29×
03Florida~1M1.28×
04New York~900K1.27×
05Texas~1.5M1.25×
06Georgia~500K1.23×
07Virginia~300K1.13×
08Washington~300K1.11×
09Kansas~100K1.10×
10Maryland~200K1.09×
11Utah~100K1.09×
12North Carolina~400K1.08×
13Washington, District of Columbia~40K1.06×
14Nevada~100K1.05×
15Mississippi~100K1.04×
16Wyoming~20K1.03×
17Arizona~300K1.02×
18Massachusetts~300K1.02×
19Louisiana~200K1.02×
20Illinois~400K1.01×
21Arkansas~100K1.01×
22Hawaii~50K1.01×
23Ohio~400K1.00×
24Connecticut~100K1.00×
25Alaska~30K1.00×
26Oregon~100K0.99×
27Oklahoma~100K0.98×
28Pennsylvania~400K0.97×
29Colorado~200K0.97×
30South Carolina~200K0.97×
31Alabama~200K0.97×
32Kentucky~200K0.97×
33Idaho~60K0.97×
34Indiana~200K0.96×
35Tennessee~200K0.95×
36Minnesota~200K0.95×
37Michigan~300K0.94×
38Missouri~200K0.94×
39Delaware~30K0.93×
40New Mexico~60K0.91×
41South Dakota~30K0.91×
42Nebraska~60K0.90×
43New Hampshire~40K0.90×
44North Dakota~20K0.90×
45Rhode Island~40K0.89×
46Montana~30K0.89×
47Iowa~90K0.87×
48West Virginia~50K0.86×
49Maine~40K0.86×
50Wisconsin~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Freelancer, United States
0.80×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freelancer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freelancer audience
#·InterestCategoryAffinity×
01Small Business Innovation ResearchBusiness & Career23.20×
02Google KeepInternet & Social Media17.93×
03Creative entrepreneurshipBusiness & Career9.53×
04Business opportunityBusiness & Career9.18×
05Female entrepreneurBusiness & Career7.76×
06Self-employmentBusiness & Career7.50×
07Entrepreneur (magazine)Business & Career6.78×
08Email marketingBusiness & Career6.76×
09business ownerBusiness & Career6.32×
10Social media marketingBusiness & Career6.11×
11Startup companyBusiness & Career5.26×
12Online advertisingBusiness & Career4.80×
13Investment bankingBusiness & Career4.40×
14Motivational speakingBusiness & Career4.19×
15Web designBusiness & Career3.80×
16Digital marketingBusiness & Career3.79×
17Google DriveTechnology & Electronics3.68×
18Self careHealth2.90×
19EntrepreneurshipBusiness & Career1.78×
20BusinessBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freelancer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freelancer audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.89×
Risk AppetiteTHRILL1.87×
MindfulnessBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freelancer audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
PatriotismCONSERVATISM0.86×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Freelancer have in United States?

Freelancer has an estimated audience of 12,432,631 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Freelancer fans?

52.4% of Freelancer fans are female, 47.6% are male, with an average age of 42.3 years.

03

Which brands do Freelancer fans like most?

Freelancer fans show strongest brand affinity for Self-employment (7.5×), Social media marketing (6.11×), and Google Drive (3.68×) over the country average.

04

Where do Freelancer fans live in United States?

Freelancer fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Freelancer fans also like?

Beyond Freelancer itself, the audience over-indexes on Social media marketing (6.11×), Google Drive (3.68×), Female entrepreneur (7.76×), and Email marketing (6.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Freelancer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Freelancer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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