Rascasse Audience Intelligence

Online advertising Audience in United States

A data profile of the people who buy, follow and care about Online advertising in United States — modelled from more than twelve digital signal sources. Online advertising has an estimated audience of 12,371,159 people in United States.

#1914among Topic in United States#296in Business & Career

The average Online advertising fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Drive, Lunch, Mobile phones, with strongest over-indexing on Google Drive (4.42× the country average).

Demographically, the Online advertising audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online advertising fan in United States is balanced, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Drive.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online advertising profile in United States.

Audience size
12.4M
in United States
Gender
50.3%♀
49.7% male
Age
42.9
average years
Country rank
#2886
Topic in United States
Fig. 01

Search interest · 12-month trend

-83%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online advertising fans

50.3% are female, 49.7% are male, average age 42.9.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Online advertising audience in United States
MetricValue
Female50.3%
Male49.7%
Average age42.9
Estimated audience size12,371,159
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Online advertising audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Online advertising audience comes from United States.

Worldwide audience distribution share by country for Online advertising
CountryShare
United States13.9%
India5.3%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online advertising audience in United States is strongest.

Fig. 05

Top regions by affinity

Online advertising fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~400K2.28×
02Montana~40K1.24×
03Oregon~200K1.23×
04South Carolina~200K1.21×
05Iowa~100K1.15×
06Virginia~300K1.11×
07New York~800K1.10×
08Texas~1M1.09×
09Ohio~400K1.09×
10Nebraska~70K1.08×
11Kansas~100K1.07×
12Missouri~200K1.04×
13Nevada~100K1.04×
14Washington, District of Columbia~40K1.04×
15Georgia~400K1.03×
16Alaska~30K1.03×
17Vermont~20K1.03×
18South Dakota~30K1.02×
19North Dakota~30K1.01×
20Idaho~60K0.99×
21Delaware~30K0.99×
22Washington~200K0.98×
23Hawaii~50K0.98×
24Rhode Island~40K0.98×
25West Virginia~60K0.97×
26New Hampshire~50K0.97×
27Arkansas~100K0.96×
28Maine~40K0.96×
29North Carolina~400K0.95×
30Louisiana~200K0.95×
31Kentucky~100K0.95×
32Mississippi~100K0.95×
33Wisconsin~200K0.94×
34Utah~100K0.94×
35New Mexico~60K0.94×
36Arizona~200K0.92×
37Oklahoma~100K0.92×
38Indiana~200K0.91×
39California~1M0.90×
40Tennessee~200K0.90×
41Colorado~200K0.90×
42Connecticut~100K0.90×
43New Jersey~300K0.89×
44Michigan~300K0.88×
45Minnesota~200K0.88×
46Illinois~400K0.87×
47Maryland~200K0.87×
48Pennsylvania~400K0.86×
49Massachusetts~200K0.86×
50Florida~700K0.79×
Fig. 06

Affinity by region

Affinity by region — Online advertising, United States
0.79×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online advertising audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online advertising audience
#·InterestCategoryAffinity×
01FreelancerBusiness & Career4.80×
02Google DriveTechnology & Electronics4.42×
03Self-employmentBusiness & Career3.80×
04LunchFood & Beverages3.37×
05Affiliate marketingBusiness & Career3.29×
06Modern architectureArts & Culture2.86×
07Social media marketingBusiness & Career2.71×
08MountainsTravel & Leisure2.69×
09Motivational speakingBusiness & Career2.64×
10Artificial intelligenceTechnology & Electronics2.49×
11GoogleInternet & Social Media2.26×
12Self-loveHealth2.20×
13InnovationBusiness & Career1.96×
14EmailTechnology & Electronics1.95×
15Music videosMusic & Radio1.93×
16Lace wigBeauty & Wellness1.86×
17Cloud computingTechnology & Electronics1.73×
18DrawingHome & Garden1.66×
19Mobile phonesTechnology & Electronics1.64×
20UniversityBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online advertising audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online advertising audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.47×
MindfulnessBALANCE1.40×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online advertising audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
DIY MentalityTHRILL0.93×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online advertising have in United States?

Online advertising has an estimated audience of 12,371,159 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Online advertising fans?

50.3% of Online advertising fans are female, 49.7% are male, with an average age of 42.9 years.

03

Which brands do Online advertising fans like most?

Online advertising fans show strongest brand affinity for Google Drive (4.42×), Lunch (3.37×), and Mobile phones (1.64×) over the country average.

04

Where do Online advertising fans live in United States?

Online advertising fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Online advertising fans also like?

Beyond Online advertising itself, the audience over-indexes on Lunch (3.37×), Mobile phones (1.64×), Freelancer (4.8×), and Google (2.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Online advertising audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →