Online advertising Audience in United States
Online advertising has an estimated audience of 12,371,159 people in United States. 50.3% are female, 49.7% are male, average age 42.9. Top brand affinities: Israel, Regional styles of Mexican music, Jeep Wagoneer, Kendra Scott, Elsword.
Top brand affinities include Israel, Regional styles of Mexican music, Jeep Wagoneer, with strongest over-indexing on Israel (3.01× the country average). Demographically, the Online advertising audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage.
Category: Business & Career · Type: Topic
Demographics of Online advertising fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 42.9 |
| Estimated audience size | 12,371,159 |
Audience persona
The typical Online advertising fan in United States is balanced, around 42.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.01× | Travel & Leisure |
| Regional styles of Mexican music | 1.89× | Music & Radio |
| Jeep Wagoneer | 3.63× | Cars & Mobility |
| Kendra Scott | 1.78× | Fashion & Accessoires |
| Elsword | 9.1× | Games |
| Cam Ward | 1.81× | Sports |
| Wikia | 1.53× | Internet & Social Media |
| Stamp collecting | 2.11× | Home & Garden |
| Fathead (brand) | 6.59× | Arts & Culture |
| Home staging | 2.06× | Home & Garden |
| Roger Federer | 2.45× | Sports |
| Iron Man (film) | 1.65× | Movies & TV |
| Jeep Grand Cherokee (WJ) | 2.14× | Cars & Mobility |
| Kento Yamazaki | 3.77× | Movies & TV |
| Meals on Wheels | 1.9× | Food & Beverages |
| Electrolyte | 1.51× | Health |
| Hocus Pocus | 1.5× | Movies & TV |
| Business English | 1.72× | Business & Career |
| jordy nelson | 4.63× | Sports |
| Certified diabetes educator | 3.78× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.54 |
| Social Media Usage | JOY | 1.32 |
| Mindfulness | BALANCE | 1.26 |
| Convenience Orientation | PREMIUM | 1.26 |
| Family Orientation | CONSERVATISM | 1.23 |
| Extroversion | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| India | 5.3% |
| Brazil | 5.2% |
See Online advertising audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Online advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.