Online advertising Audience in United States
Online advertising has an estimated audience of 12,371,159 people in United States. 50.3% are female, 49.7% are male, average age 42.9. Top brand affinities: Google Drive, Livemusic, MSN, Staples (Canada), Lace wig.
Top brand affinities include Google Drive, Livemusic, MSN, with strongest over-indexing on Google Drive (4.91× the country average). Demographically, the Online advertising audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage.
Category: Business & Career · Type: Topic
Demographics of Online advertising fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 42.9 |
| Estimated audience size | 12,371,159 |
Audience persona
The typical Online advertising fan in United States is balanced, around 42.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Drive.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 4.91× | Technology & Electronics |
| Livemusic | 3.99× | Music & Radio |
| MSN | 2.72× | News |
| Staples (Canada) | 3.28× | Business & Career |
| Lace wig | 3.44× | Beauty & Wellness |
| Houston Astros | 4.73× | Sports |
| Self-employment | 3.99× | Business & Career |
| Freelancer | 4.94× | Business & Career |
| Long hair | 3.64× | Beauty & Wellness |
| Hobby Lobby | 2.13× | Home & Garden |
| Lunch | 2.64× | Food & Beverages |
| Great Clips | 3.17× | Beauty & Wellness |
| Cloud computing | 2.54× | Technology & Electronics |
| TikTok | 1.51× | Internet & Social Media |
| Google Flights | 2.69× | Travel & Leisure |
| Aldi | 1.87× | Shopping |
| Best Buy | 1.84× | Shopping |
| Hair straightening | 2.84× | Beauty & Wellness |
| Music videos | 1.68× | Music & Radio |
| 1.64× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.54 |
| Social Media Usage | JOY | 1.32 |
| Mindfulness | BALANCE | 1.26 |
| Convenience Orientation | PREMIUM | 1.26 |
| Family Orientation | CONSERVATISM | 1.23 |
| Extroversion | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| India | 5.3% |
| Brazil | 5.2% |
See Online advertising audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Online advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.