Mountains Audience in United States

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Mountains has an estimated audience of 16,145,028 people in United States. 49.5% are female, 50.5% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Travel Adventures, Kitchenware, Fine art, Ecotourism, Adventure travel.

The average Mountains fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Travel Adventures, Kitchenware, Fine art, with strongest over-indexing on Travel Adventures (2.84× the country average). Demographically, the Mountains audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Mountains fans

Demographic split for Mountains audience in United States
MetricValue
Female49.5%
Male50.5%
Average age41.7
Estimated audience size16,145,028

Audience persona

The typical Mountains fan in United States is balanced, around 41.7 years old, with strong Sustainability tendencies and a notable affinity for Travel Adventures.

Top regions in United States

Top regions ranked by reach for Mountains in United States
RegionReachAffinity
California1,804,4911.02×
Texas1,390,5831×
New York993,9801.1×
Florida783,9660.72×
North Carolina581,8661.2×
Pennsylvania557,1511.02×
Georgia517,0231.04×
Illinois445,8100.83×
Ohio425,5870.86×
Washington405,6111.25×
Virginia380,8010.97×
New Jersey374,2810.91×
Colorado374,1141.47×
Michigan335,1440.79×
Arizona312,9960.95×
Maryland302,4201.09×
Massachusetts285,7390.9×
Tennessee269,5590.83×
Indiana257,5300.87×
Oregon248,0171.34×
Wisconsin246,9231.02×
South Carolina244,1221.01×
Utah235,8061.63×
Missouri233,7680.9×
Connecticut217,3861.34×
Minnesota197,2790.85×
Kentucky179,4060.89×
Alabama173,3380.77×
Oklahoma161,2220.9×
Louisiana150,9590.73×
Nevada122,5610.78×
Kansas120,6570.95×
Idaho110,0631.36×
Arkansas107,0540.8×
Iowa103,1190.78×
Mississippi91,6290.69×
Montana82,9471.85×
New Mexico79,0810.98×
Nebraska75,3930.93×
West Virginia67,0630.89×
New Hampshire66,7801.05×
Maine57,6211×
Hawaii52,9910.76×
Delaware46,4241.04×
Alaska41,9301.21×
Vermont41,0391.45×
Rhode Island32,9250.64×
South Dakota32,2300.86×
North Dakota32,1790.97×
Washington, District of Columbia29,9230.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountains audience
BrandAffinityCategory
Travel Adventures2.84×Travel & Leisure
Kitchenware2.35×Home & Garden
Fine art1.97×Business & Career
Ecotourism3.57×Business & Career
Adventure travel2.09×Travel & Leisure
Outdoor enthusiast1.87×Sports
Coat (clothing)2.89×Fashion & Accessoires
Swimming1.78×Sports
Sweater1.99×Fashion & Accessoires
Landscape design2.11×Business & Career
Duck hunting2.45×Sports
Literature1.51×Business & Career
REI1.79×Fashion & Accessoires
Boating1.63×Travel & Leisure
Pet food1.55×Pets & Animals
Luxury yacht2.6×Travel & Leisure
Shorts1.93×Fashion & Accessoires
Survival skills1.63×Politics & Society
Winter sport2.06×Sports
Online advertising2.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountains audience
TraitClusterScore
SustainabilityBALANCE1.47
TravellingTHRILL1.36
Sports ActivityPOWER1.22
Design AffinityPREMIUM1.21
Luxury OrientationPREMIUM1.13
DIY MentalityTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Mountains
CountryShare
United States15.3%
Japan6.8%
Italy5.9%

See Mountains audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Mountains have in United States?

Mountains has an estimated audience of 16,145,028 people in United States, concentrated in California and Texas.

What is the gender split and age of Mountains fans?

49.5% of Mountains fans are female, 50.5% are male, with an average age of 41.7 years.

Which brands do Mountains fans like most?

Mountains fans show strongest brand affinity for Travel Adventures (2.84×), Kitchenware (2.35×), and Fine art (1.97×) over the country average.

Where do Mountains fans live in United States?

Mountains fans in United States are most concentrated in California (reach 1,804,491), Texas (reach 1,390,583), and New York (reach 993,980). These three regions account for the largest share of the active audience.

What other brands do Mountains fans also like?

Beyond Mountains itself, the audience over-indexes on Kitchenware (2.35×), Fine art (1.97×), Ecotourism (3.57×), and Adventure travel (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.