Rascasse Audience Intelligence

Mountains Audience in United States

A data profile of the people who buy, follow and care about Mountains in United States — modelled from more than twelve digital signal sources. Mountains has an estimated audience of 16,145,028 people in United States.

#18among Travel type in United States#1465among Topic in United States#185in Travel & Leisure

The average Mountains fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Travel Adventures, Kitchenware, McDonald's, with strongest over-indexing on Travel Adventures (2.84× the country average).

Demographically, the Mountains audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Sustainability, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mountains fan in United States is balanced, around 41.7 years old, with strong Sustainability tendencies and a notable affinity for Travel Adventures.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mountains profile in United States.

Audience size
16.1M
in United States
Gender
49.5%♀
50.5% male
Age
41.7
average years
Country rank
#2146
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mountains fans

49.5% are female, 50.5% are male, average age 41.7.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Mountains audience in United States
MetricValue
Female49.5%
Male50.5%
Average age41.7
Estimated audience size16,145,028
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Mountains audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Mountains audience comes from United States.

Worldwide audience distribution share by country for Mountains
CountryShare
United States15.3%
Japan6.8%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mountains audience in United States is strongest.

Fig. 05

Top regions by affinity

Mountains fans by region: top regions in United States
#RegionReachAffinity×
01Montana~90K2.03×
02Utah~200K1.66×
03Colorado~400K1.40×
04Wyoming~30K1.38×
05Idaho~100K1.37×
06Vermont~40K1.31×
07Oregon~200K1.29×
08Alaska~40K1.26×
09Connecticut~200K1.19×
10North Carolina~600K1.17×
11Washington~400K1.16×
12North Dakota~40K1.08×
13New Hampshire~70K1.05×
14South Carolina~300K1.04×
15Kansas~100K1.04×
16Georgia~500K1.03×
17Wisconsin~200K1.02×
18New York~900K1.01×
19Maine~60K1.01×
20New Mexico~80K1.00×
21California~2M0.99×
22Pennsylvania~500K0.99×
23Nebraska~80K0.99×
24Texas~1.5M0.98×
25South Dakota~40K0.96×
26Maryland~300K0.95×
27West Virginia~70K0.94×
28Virginia~400K0.93×
29Kentucky~200K0.92×
30Oklahoma~200K0.92×
31Missouri~200K0.90×
32Delaware~40K0.90×
33Arizona~300K0.89×
34Minnesota~200K0.88×
35Indiana~300K0.87×
36New Jersey~400K0.86×
37Massachusetts~300K0.85×
38Ohio~400K0.84×
39Tennessee~300K0.83×
40Arkansas~100K0.83×
41Iowa~100K0.83×
42Illinois~400K0.81×
43Alabama~200K0.81×
44Hawaii~60K0.80×
45Michigan~300K0.78×
46Nevada~100K0.78×
47Louisiana~200K0.75×
48Mississippi~100K0.74×
49Florida~700K0.68×
50Rhode Island~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Mountains, United States
0.68×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountains audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountains audience
#·InterestCategoryAffinity×
01EcotourismBusiness & Career3.57×
02Coat (clothing)Fashion & Accessoires2.89×
03Travel AdventuresTravel & Leisure2.84×
04Luxury yachtTravel & Leisure2.60×
05Duck huntingSports2.45×
06KitchenwareHome & Garden2.35×
07Landscape designBusiness & Career2.11×
08Adventure travelTravel & Leisure2.09×
09Winter sportSports2.06×
10SweaterFashion & Accessoires1.99×
11Fine artBusiness & Career1.97×
12ShortsFashion & Accessoires1.93×
13Outdoor enthusiastSports1.87×
14REIFashion & Accessoires1.79×
15SwimmingSports1.78×
16BoatingTravel & Leisure1.63×
17Survival skillsPolitics & Society1.63×
18McDonald'sFood & Beverages1.57×
19Pet foodPets & Animals1.55×
20LiteratureBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountains audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mountains audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.57×
Sports ActivityPOWER1.35×
Luxury OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mountains audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.86×
Need for SecurityCONSERVATISM0.86×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mountains have in United States?

Mountains has an estimated audience of 16,145,028 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mountains fans?

49.5% of Mountains fans are female, 50.5% are male, with an average age of 41.7 years.

03

Which brands do Mountains fans like most?

Mountains fans show strongest brand affinity for Travel Adventures (2.84×), Kitchenware (2.35×), and McDonald's (1.57×) over the country average.

04

Where do Mountains fans live in United States?

Mountains fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Mountains fans also like?

Beyond Mountains itself, the audience over-indexes on Kitchenware (2.35×), McDonald's (1.57×), Fine art (1.97×), and Ecotourism (3.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mountains audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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