A data profile of the people who buy, follow and care about Mountains in Spain — modelled from more than twelve digital signal sources. Mountains has an estimated audience of 3,338,244 people in Spain.
The average Mountains fan in Spain is 44.8 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Travel Adventures, Outdoor enthusiast, Ecotourism, with strongest over-indexing on Travel Adventures (2.49× the country average).
Demographically, the Mountains audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mountains fan in Spain is balanced, around 44.8 years old, with strong Travelling tendencies and a notable affinity for Travel Adventures.
The key figures that characterise the Mountains profile in Spain.
52.7% are female, 47.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 44.8 |
| Estimated audience size | 3,338,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Mountains audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 6.8% |
| Italy | 5.9% |
Where the Mountains audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 1.37× | |
| 02 | Catalonia | ~800K | 1.27× | |
| 03 | Comunidad Valenciana | ~500K | 1.21× | |
| 04 | Region of Murcia | ~100K | 1.16× | |
| 05 | Community of Madrid | ~600K | 1.13× | |
| 06 | Basque Autonomous Country | ~100K | 1.09× | |
| 07 | Canary Islands | ~200K | 1.08× | |
| 08 | Navarre | ~40K | 1.05× | |
| 09 | Andalusia | ~700K | 1.04× | |
| 10 | Castile and León | ~100K | 0.98× | |
| 11 | Aragon | ~80K | 0.95× | |
| 12 | La Rioja | ~20K | 0.92× | |
| 13 | Cantabria | ~40K | 0.87× | |
| 14 | Castilla-La Mancha | ~100K | 0.85× | |
| 15 | Principality of Asturias | ~70K | 0.83× | |
| 16 | Galicia | ~100K | 0.82× | |
| 17 | Extremadura | ~60K | 0.80× |
The strongest cross-interests of the Mountains audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outdoor enthusiast | Sports | 2.52× | ||
| 02 | Travel Adventures | Travel & Leisure | 2.49× | ||
| 03 | Ecotourism | Business & Career | 2.12× | ||
| 04 | Outdoors | Travel & Leisure | 2.07× | ||
| 05 | Bicycle touring | Sports | 1.86× | ||
| 06 | Pet store | Pets & Animals | 1.80× | ||
| 07 | Adventure travel | Travel & Leisure | 1.77× | ||
| 08 | Cruises | Travel & Leisure | 1.77× | ||
| 09 | Trivago | Travel & Leisure | 1.73× | ||
| 10 | Boating | Travel & Leisure | 1.73× | ||
| 11 | Travel website | Travel & Leisure | 1.64× | ||
| 12 | Car rentals | Cars & Mobility | 1.61× | ||
| 13 | Landscape photography | Technology & Electronics | 1.61× | ||
| 14 | Lakes | Travel & Leisure | 1.60× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.59× | ||
| 16 | Theme parks | Travel & Leisure | 1.55× | ||
| 17 | Extreme sport | Sports | 1.53× | ||
| 18 | Air travel | Travel & Leisure | 1.51× | ||
| 19 | Walking | Sports | 1.50× | ||
| 20 | Nature photography | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.52× | |
| Patriotism | CONSERVATISM | 1.24× | |
| Risk Appetite | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.79× | |
| Convenience Orientation | PREMIUM | 0.85× | |
| Need for Security | CONSERVATISM | 0.88× |
Mountains has an estimated audience of 3,338,244 people in Spain, concentrated in Catalonia and Andalusia.
52.7% of Mountains fans are female, 47.3% are male, with an average age of 44.8 years.
Mountains fans show strongest brand affinity for Travel Adventures (2.49×), Outdoor enthusiast (2.52×), and Ecotourism (2.12×) over the country average.
Mountains fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~700K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Mountains itself, the audience over-indexes on Outdoor enthusiast (2.52×), Ecotourism (2.12×), Adventure travel (1.77×), and Cruises (1.77×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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