A data profile of the people who buy, follow and care about Mountains in United Kingdom — modelled from more than twelve digital signal sources. Mountains has an estimated audience of 3,759,584 people in United Kingdom.
The average Mountains fan in United Kingdom is 44.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Travel Adventures, Outdoor enthusiast, Adventure travel, with strongest over-indexing on Travel Adventures (2.3× the country average).
Demographically, the Mountains audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mountains fan in United Kingdom is balanced, around 44.7 years old, with strong Travelling tendencies and a notable affinity for Travel Adventures.
The key figures that characterise the Mountains profile in United Kingdom.
52.2% are female, 47.8% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 44.7 |
| Estimated audience size | 3,759,584 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Mountains audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 6.8% |
| Italy | 5.9% |
Where the Mountains audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~300K | 1.42× | |
| 02 | North West | ~500K | 1.30× | |
| 03 | Greater London | ~600K | 1.27× | |
| 04 | South West | ~300K | 1.09× | |
| 05 | South East | ~500K | 1.04× | |
| 06 | East Midlands | ~300K | 1.04× | |
| 07 | East of England | ~300K | 1.00× | |
| 08 | Scotland | ~300K | 0.93× | |
| 09 | Northern Ireland | ~100K | 0.85× | |
| 10 | England | ~3M | 0.80× | |
| 11 | North East | ~100K | 0.80× | |
| 12 | Yorkshire and the Humber | ~200K | 0.76× | |
| 13 | West Midlands | ~100K | 0.71× |
The strongest cross-interests of the Mountains audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Adventures | Travel & Leisure | 2.30× | ||
| 02 | Backpacking (travel) | Travel & Leisure | 2.13× | ||
| 03 | Fine-art photography | Technology & Electronics | 2.12× | ||
| 04 | Street photography | Technology & Electronics | 2.06× | ||
| 05 | Videography | Internet & Social Media | 1.99× | ||
| 06 | Modeling agency | Fashion & Accessoires | 1.90× | ||
| 07 | Ski resort | Travel & Leisure | 1.84× | ||
| 08 | Lace wig | Beauty & Wellness | 1.68× | ||
| 09 | Art exhibition | Arts & Culture | 1.67× | ||
| 10 | Alpine skiing | Sports | 1.64× | ||
| 11 | Outdoors | Travel & Leisure | 1.62× | ||
| 12 | Winter sport | Sports | 1.61× | ||
| 13 | Dog lovers | Pets & Animals | 1.59× | ||
| 14 | Outdoor enthusiast | Sports | 1.58× | ||
| 15 | Handmade | Home & Garden | 1.57× | ||
| 16 | Adventure travel | Travel & Leisure | 1.56× | ||
| 17 | Nature photography | Technology & Electronics | 1.56× | ||
| 18 | Ski | Sports | 1.54× | ||
| 19 | Package tour | Travel & Leisure | 1.54× | ||
| 20 | Shelter Dogs | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.38× | |
| Sustainability | BALANCE | 1.17× | |
| Patriotism | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Spirituality | BALANCE | 0.87× |
Mountains has an estimated audience of 3,759,584 people in United Kingdom, concentrated in England and Greater London.
52.2% of Mountains fans are female, 47.8% are male, with an average age of 44.7 years.
Mountains fans show strongest brand affinity for Travel Adventures (2.3×), Outdoor enthusiast (1.58×), and Adventure travel (1.56×) over the country average.
Mountains fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~600K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mountains itself, the audience over-indexes on Outdoor enthusiast (1.58×), Adventure travel (1.56×), Art exhibition (1.67×), and Nature photography (1.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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