A data profile of the people who buy, follow and care about Ski resort in United Kingdom — modelled from more than twelve digital signal sources. Ski resort has an estimated audience of 3,545,476 people in United Kingdom.
The average Ski resort fan in United Kingdom is 40.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Alpine skiing, Backcountry skiing, Ski touring, with strongest over-indexing on Alpine skiing (8.39× the country average).
Demographically, the Ski resort audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ski resort fan in United Kingdom is more male, around 40.7 years old, with strong Travelling tendencies and a notable affinity for Alpine skiing.
The key figures that characterise the Ski resort profile in United Kingdom.
41.5% are female, 58.5% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 40.7 |
| Estimated audience size | 3,545,476 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Ski resort audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 11.1% |
| Germany | 6.8% |
Where the Ski resort audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~600K | 1.40× | |
| 02 | South East | ~700K | 1.37× | |
| 03 | South West | ~400K | 1.35× | |
| 04 | Scotland | ~400K | 1.22× | |
| 05 | East of England | ~400K | 1.17× | |
| 06 | North West | ~400K | 1.04× | |
| 07 | England | ~2.5M | 1.03× | |
| 08 | East Midlands | ~200K | 0.93× | |
| 09 | Wales | ~200K | 0.92× | |
| 10 | Northern Ireland | ~90K | 0.86× | |
| 11 | North East | ~90K | 0.68× | |
| 12 | Yorkshire and the Humber | ~200K | 0.59× | |
| 13 | West Midlands | ~80K | 0.55× |
The strongest cross-interests of the Ski resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ski touring | Sports | 13.48× | ||
| 02 | Cross-country skiing | Sports | 12.13× | ||
| 03 | Ski mountaineering | Sports | 10.49× | ||
| 04 | Backcountry skiing | Sports | 9.67× | ||
| 05 | Alpine skiing | Sports | 8.39× | ||
| 06 | Hiking equipment | Sports | 7.32× | ||
| 07 | Ski | Sports | 6.39× | ||
| 08 | Modeling agency | Fashion & Accessoires | 6.12× | ||
| 09 | Snowboard | Sports | 5.77× | ||
| 10 | Winter sport | Sports | 5.72× | ||
| 11 | For sale by owner | Home & Garden | 5.67× | ||
| 12 | Backpacking (travel) | Travel & Leisure | 4.91× | ||
| 13 | Architecture & Interior Design | Home & Garden | 4.88× | ||
| 14 | Fine-art photography | Technology & Electronics | 4.46× | ||
| 15 | Shelter Dogs | Pets & Animals | 4.13× | ||
| 16 | Extreme sport | Sports | 3.79× | ||
| 17 | Communication design | Business & Career | 3.51× | ||
| 18 | Travel Adventures | Travel & Leisure | 3.29× | ||
| 19 | Superman | Movies & TV | 2.24× | ||
| 20 | FIFA World Cup | Sports | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.68× | |
| Risk Appetite | THRILL | 2.20× | |
| Sports Activity | POWER | 2.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Convenience Orientation | PREMIUM | 0.97× |
Ski resort has an estimated audience of 3,545,476 people in United Kingdom, concentrated in England and South East.
41.5% of Ski resort fans are female, 58.5% are male, with an average age of 40.7 years.
Ski resort fans show strongest brand affinity for Alpine skiing (8.39×), Backcountry skiing (9.67×), and Ski touring (13.48×) over the country average.
Ski resort fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~700K), and Greater London (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Ski resort itself, the audience over-indexes on Backcountry skiing (9.67×), Ski touring (13.48×), Ski mountaineering (10.49×), and Ski (6.39×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ski resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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