A data profile of the people who buy, follow and care about Snowboard in United Kingdom — modelled from more than twelve digital signal sources. Snowboard has an estimated audience of 3,123,178 people in United Kingdom.
The average Snowboard fan in United Kingdom is 38.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Alpine skiing, Gymnastics, Ski resort, with strongest over-indexing on Alpine skiing (10.53× the country average).
Demographically, the Snowboard audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Snowboard fan in United Kingdom is more male, around 38.4 years old, with strong Sports Activity tendencies and a notable affinity for Alpine skiing.
The key figures that characterise the Snowboard profile in United Kingdom.
39.9% are female, 60.1% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 38.4 |
| Estimated audience size | 3,123,178 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Snowboard audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 9.9% |
| Germany | 8.4% |
Where the Snowboard audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~500K | 1.89× | |
| 02 | Wales | ~300K | 1.65× | |
| 03 | England | ~2.5M | 1.17× | |
| 04 | Northern Ireland | ~90K | 0.97× | |
| 05 | West Midlands | ~100K | 0.73× | |
| 06 | Yorkshire and the Humber | ~200K | 0.71× | |
| 07 | East of England | ~200K | 0.69× | |
| 08 | South East | ~300K | 0.65× | |
| 09 | North East | ~70K | 0.62× | |
| 10 | East Midlands | ~100K | 0.57× | |
| 11 | South West | ~100K | 0.56× | |
| 12 | North West | ~200K | 0.46× |
The strongest cross-interests of the Snowboard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burton Snowboards | Sports | 19.30× | ||
| 02 | Alpine skiing | Sports | 10.53× | ||
| 03 | Bouldering | Sports | 9.08× | ||
| 04 | Ski touring | Sports | 8.64× | ||
| 05 | FIS Alpine Ski World Cup | Sports | 8.21× | ||
| 06 | Cross-country skiing | Sports | 7.54× | ||
| 07 | Rafting | Sports | 6.69× | ||
| 08 | Ski resort | Travel & Leisure | 5.77× | ||
| 09 | Snowboarding | Sports | 5.75× | ||
| 10 | Glastonbury Festival | Music & Radio | 5.50× | ||
| 11 | Arc'teryx | Fashion & Accessoires | 4.79× | ||
| 12 | Gymnastics | Sports | 4.65× | ||
| 13 | Standup paddleboarding | Sports | 3.53× | ||
| 14 | The Open Championship | Sports | 3.35× | ||
| 15 | Digital camera | Technology & Electronics | 3.34× | ||
| 16 | Child development | Business & Career | 2.93× | ||
| 17 | High-net-worth individual | Business & Career | 2.67× | ||
| 18 | Costa Coffee | Food & Beverages | 1.91× | ||
| 19 | Property finder | Home & Garden | 1.90× | ||
| 20 | Sports Direct | Fashion & Accessoires | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.84× | |
| Risk Appetite | THRILL | 1.94× | |
| Patriotism | CONSERVATISM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.80× | |
| Convenience Orientation | PREMIUM | 0.81× |
Snowboard has an estimated audience of 3,123,178 people in United Kingdom, concentrated in England and Scotland.
39.9% of Snowboard fans are female, 60.1% are male, with an average age of 38.4 years.
Snowboard fans show strongest brand affinity for Alpine skiing (10.53×), Gymnastics (4.65×), and Ski resort (5.77×) over the country average.
Snowboard fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~500K), and Wales (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Snowboard itself, the audience over-indexes on Gymnastics (4.65×), Ski resort (5.77×), Bouldering (9.08×), and Burton Snowboards (19.3×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Snowboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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