A data profile of the people who buy, follow and care about Snowboard in France — modelled from more than twelve digital signal sources. Snowboard has an estimated audience of 3,183,561 people in France.
The average Snowboard fan in France is 37.8 years old, more male, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Provence-Alpes-Côte d'Azur.
Top brand affinities include Love & Sex, Christmas tree, Christmas Gift, with strongest over-indexing on Love & Sex (299.33× the country average).
Demographically, the Snowboard audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Snowboard fan in France is more male, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Snowboard profile in France.
38.2% are female, 61.8% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 37.8 |
| Estimated audience size | 3,183,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Snowboard audience comes from France.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 9.9% |
| Germany | 8.4% |
Where the Snowboard audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~800K | 2.11× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 1.50× | |
| 03 | Occitanie | ~300K | 1.24× | |
| 04 | Nouvelle-Aquitaine | ~300K | 1.08× | |
| 05 | Île-de-France | ~600K | 1.01× | |
| 06 | Bourgogne-Franche-Comté | ~100K | 0.95× | |
| 07 | Grand Est | ~200K | 0.91× | |
| 08 | Pays de la Loire | ~100K | 0.80× | |
| 09 | Normandy | ~100K | 0.79× | |
| 10 | Hauts-de-France | ~200K | 0.76× | |
| 11 | Centre-Val de Loire | ~90K | 0.76× | |
| 12 | Corsica | ~10K | 0.72× | |
| 13 | Brittany | ~100K | 0.69× |
The strongest cross-interests of the Snowboard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 299.33× | ||
| 02 | Selfridges | Shopping | 288.40× | ||
| 03 | Christmas tree | Kids & Family | 41.10× | ||
| 04 | Plants vs. Zombies | Games | 37.67× | ||
| 05 | Christmas Gift | Kids & Family | 33.62× | ||
| 06 | Girl power | Politics & Society | 21.47× | ||
| 07 | Single track (mountain biking) | Sports | 17.43× | ||
| 08 | Job fair | Business & Career | 16.44× | ||
| 09 | Breast Cancer awareness | Health | 13.09× | ||
| 10 | Sustainable products | Politics & Society | 11.70× | ||
| 11 | Broadcasting of sports events | Movies & TV | 11.59× | ||
| 12 | Wildlife photography | Technology & Electronics | 7.74× | ||
| 13 | Ski resort | Travel & Leisure | 7.41× | ||
| 14 | Property finder | Home & Garden | 6.78× | ||
| 15 | Alpine skiing | Sports | 6.35× | ||
| 16 | Motorcycle accessories | Cars & Mobility | 5.72× | ||
| 17 | Livemusic | Music & Radio | 5.34× | ||
| 18 | Gymnastics | Sports | 5.33× | ||
| 19 | Fine-art photography | Technology & Electronics | 5.25× | ||
| 20 | Travel photography | Technology & Electronics | 5.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 4.27× | |
| Travelling | THRILL | 4.17× | |
| Mindfulness | BALANCE | 3.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.82× | |
| Tradition | CONSERVATISM | 0.82× |
Snowboard has an estimated audience of 3,183,561 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
38.2% of Snowboard fans are female, 61.8% are male, with an average age of 37.8 years.
Snowboard fans show strongest brand affinity for Love & Sex (299.33×), Christmas tree (41.1×), and Christmas Gift (33.62×) over the country average.
Snowboard fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~800K), Île-de-France (reach ~600K), and Provence-Alpes-Côte d'Azur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Snowboard itself, the audience over-indexes on Christmas tree (41.1×), Christmas Gift (33.62×), Girl power (21.47×), and Ski resort (7.41×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Snowboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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