A data profile of the people who buy, follow and care about Snowboard in Italy — modelled from more than twelve digital signal sources. Snowboard has an estimated audience of 5,098,303 people in Italy.
The average Snowboard fan in Italy is 39.0 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Lazio.
Top brand affinities include Bouldering, Alpine skiing, FIS Alpine Ski World Cup, with strongest over-indexing on Bouldering (9.59× the country average).
Demographically, the Snowboard audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Snowboard fan in Italy is more male, around 39.0 years old, with strong Sports Activity tendencies and a notable affinity for Bouldering.
The key figures that characterise the Snowboard profile in Italy.
40.1% are female, 59.9% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 39.0 |
| Estimated audience size | 5,098,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Snowboard audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 9.9% |
| Germany | 8.4% |
Where the Snowboard audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 3.35× | |
| 02 | Aosta Valley | ~30K | 2.20× | |
| 03 | Lombardy | ~1M | 1.29× | |
| 04 | Veneto | ~500K | 1.22× | |
| 05 | Friuli-Venezia Giulia | ~100K | 1.10× | |
| 06 | Abruzzo | ~100K | 1.07× | |
| 07 | Piedmont | ~400K | 1.05× | |
| 08 | Emilia-Romagna | ~400K | 0.86× | |
| 09 | Molise | ~20K | 0.79× | |
| 10 | Liguria | ~100K | 0.77× | |
| 11 | Tuscany | ~300K | 0.75× | |
| 12 | Lazio | ~500K | 0.74× | |
| 13 | Marche | ~90K | 0.74× | |
| 14 | Basilicata | ~30K | 0.72× | |
| 15 | Calabria | ~100K | 0.71× | |
| 16 | Umbria | ~60K | 0.69× | |
| 17 | Puglia | ~200K | 0.63× | |
| 18 | Campania | ~400K | 0.61× | |
| 19 | Sicilia | ~300K | 0.60× | |
| 20 | Sardinia | ~80K | 0.55× |
The strongest cross-interests of the Snowboard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bouldering | Sports | 9.59× | ||
| 02 | Paralympic Games | Sports | 8.78× | ||
| 03 | FIS Alpine Ski World Cup | Sports | 6.62× | ||
| 04 | Action role-playing game | Games | 5.20× | ||
| 05 | Borussia Dortmund | Sports | 5.12× | ||
| 06 | Ski mountaineering | Sports | 4.65× | ||
| 07 | Alpine skiing | Sports | 4.35× | ||
| 08 | Patagonia | Fashion & Accessoires | 4.23× | ||
| 09 | Ice skating | Sports | 4.03× | ||
| 10 | Skechers | Fashion & Accessoires | 3.96× | ||
| 11 | Snowboarding | Sports | 3.88× | ||
| 12 | Ski resort | Travel & Leisure | 3.85× | ||
| 13 | The North Face | Fashion & Accessoires | 3.28× | ||
| 14 | Gymnastics | Sports | 3.18× | ||
| 15 | Plug-in hybrid | Cars & Mobility | 2.72× | ||
| 16 | Outdoors | Travel & Leisure | 2.69× | ||
| 17 | Sneaker collecting | Fashion & Accessoires | 2.65× | ||
| 18 | CrossFit | Sports | 2.33× | ||
| 19 | High-definition television | Technology & Electronics | 2.06× | ||
| 20 | Haute couture | Fashion & Accessoires | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.53× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.53× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.66× |
Snowboard has an estimated audience of 5,098,303 people in Italy, concentrated in Lombardy and Veneto.
40.1% of Snowboard fans are female, 59.9% are male, with an average age of 39.0 years.
Snowboard fans show strongest brand affinity for Bouldering (9.59×), Alpine skiing (4.35×), and FIS Alpine Ski World Cup (6.62×) over the country average.
Snowboard fans in Italy are most concentrated in Lombardy (reach ~1M), Veneto (reach ~500K), and Lazio (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Snowboard itself, the audience over-indexes on Alpine skiing (4.35×), FIS Alpine Ski World Cup (6.62×), Gymnastics (3.18×), and Ski resort (3.85×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Snowboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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