A data profile of the people who buy, follow and care about CrossFit in Italy — modelled from more than twelve digital signal sources. CrossFit has an estimated audience of 5,058,373 people in Italy.
The average CrossFit fan in Italy is 41.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Strength training, Weight training, IKEA, with strongest over-indexing on Strength training (2.38× the country average).
Demographically, the CrossFit audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical CrossFit fan in Italy is balanced, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Strength training.
The key figures that characterise the CrossFit profile in Italy.
49.2% are female, 50.8% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 41.8 |
| Estimated audience size | 5,058,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide CrossFit audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 5.2% |
| United Kingdom | 4.9% |
Where the CrossFit audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~500K | 1.34× | |
| 02 | Emilia-Romagna | ~600K | 1.33× | |
| 03 | Lombardy | ~1M | 1.30× | |
| 04 | Lazio | ~800K | 1.27× | |
| 05 | Piedmont | ~500K | 1.26× | |
| 06 | Sicilia | ~500K | 1.23× | |
| 07 | Tuscany | ~400K | 1.11× | |
| 08 | Puglia | ~400K | 1.03× | |
| 09 | Liguria | ~100K | 0.99× | |
| 10 | Friuli-Venezia Giulia | ~90K | 0.99× | |
| 11 | Sardinia | ~100K | 0.98× | |
| 12 | Abruzzo | ~100K | 0.98× | |
| 13 | Trentino-Alto Adige/Südtirol | ~90K | 0.95× | |
| 14 | Marche | ~100K | 0.92× | |
| 15 | Calabria | ~100K | 0.84× | |
| 16 | Aosta Valley | ~10K | 0.84× | |
| 17 | Umbria | ~70K | 0.83× | |
| 18 | Campania | ~500K | 0.80× | |
| 19 | Molise | ~20K | 0.77× | |
| 20 | Basilicata | ~30K | 0.68× |
The strongest cross-interests of the CrossFit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | College basketball | Sports | 2.67× | ||
| 02 | Business class | Travel & Leisure | 2.51× | ||
| 03 | Natural skin care | Beauty & Wellness | 2.48× | ||
| 04 | Winter sport | Sports | 2.46× | ||
| 05 | Strength training | Sports | 2.38× | ||
| 06 | First class travel | Travel & Leisure | 2.38× | ||
| 07 | Weight training | Sports | 2.33× | ||
| 08 | New Balance | Fashion & Accessoires | 2.26× | ||
| 09 | Sports equipment | Sports | 2.13× | ||
| 10 | Floor | Home & Garden | 2.05× | ||
| 11 | Sustainable energy | Home & Garden | 1.94× | ||
| 12 | Sportswear (activewear) | Fashion & Accessoires | 1.91× | ||
| 13 | Shirt | Fashion & Accessoires | 1.91× | ||
| 14 | Sneakers (footwear) | Fashion & Accessoires | 1.83× | ||
| 15 | Healthy diet | Health | 1.83× | ||
| 16 | Deal of the day | Shopping | 1.82× | ||
| 17 | Discounts and allowances | Shopping | 1.71× | ||
| 18 | IKEA | Home & Garden | 1.69× | ||
| 19 | Trousers | Fashion & Accessoires | 1.60× | ||
| 20 | Haute couture | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.79× | |
| Sports Activity | POWER | 1.58× | |
| Luxury Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.60× | |
| Individualism | JOY | 0.65× | |
| Tradition | CONSERVATISM | 0.69× |
CrossFit has an estimated audience of 5,058,373 people in Italy, concentrated in Lombardy and Lazio.
49.2% of CrossFit fans are female, 50.8% are male, with an average age of 41.8 years.
CrossFit fans show strongest brand affinity for Strength training (2.38×), Weight training (2.33×), and IKEA (1.69×) over the country average.
CrossFit fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Emilia-Romagna (reach ~600K). These three regions account for the largest share of the active audience.
Beyond CrossFit itself, the audience over-indexes on Weight training (2.33×), IKEA (1.69×), Winter sport (2.46×), and First class travel (2.38×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for CrossFit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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