Rascasse Audience Intelligence

CrossFit Audience in United States

A data profile of the people who buy, follow and care about CrossFit in United States — modelled from more than twelve digital signal sources. CrossFit has an estimated audience of 23,982,724 people in United States.

#22among Sport in United States#882among Topic in United States#88in Sports

The average CrossFit fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include IKEA, Natural skin care, Planet Fitness, with strongest over-indexing on IKEA (2.53× the country average).

Demographically, the CrossFit audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CrossFit fan in United States is balanced, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for IKEA.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CrossFit profile in United States.

Audience size
24M
in United States
Gender
51.7%♀
48.3% male
Age
40.0
average years
Country rank
#1296
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of CrossFit fans

51.7% are female, 48.3% are male, average age 40.0.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for CrossFit audience in United States
MetricValue
Female51.7%
Male48.3%
Average age40.0
Estimated audience size23,982,724
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the CrossFit audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

22.3%

of the worldwide CrossFit audience comes from United States.

Worldwide audience distribution share by country for CrossFit
CountryShare
United States22.3%
Brazil5.2%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CrossFit audience in United States is strongest.

Fig. 05

Top regions by affinity

CrossFit fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K1.77×
02Washington, District of Columbia~100K1.63×
03Colorado~600K1.59×
04Florida~2.5M1.40×
05Virginia~800K1.40×
06Washington~600K1.32×
07Texas~2.5M1.28×
08California~3M1.23×
09Wyoming~40K1.22×
10Massachusetts~600K1.21×
11Utah~300K1.18×
12Idaho~100K1.17×
13North Carolina~800K1.12×
14Oregon~300K1.12×
15New York~1.5M1.11×
16Nevada~300K1.10×
17Alaska~60K1.09×
18Tennessee~500K1.05×
19Georgia~800K1.04×
20New Jersey~600K1.03×
21Montana~70K1.03×
22Arizona~500K1.00×
23Vermont~40K0.99×
24Connecticut~200K0.98×
25South Carolina~400K0.97×
26Illinois~800K0.95×
27New Hampshire~90K0.94×
28Maryland~400K0.93×
29Missouri~300K0.90×
30Maine~80K0.90×
31Delaware~60K0.90×
32Rhode Island~70K0.89×
33Louisiana~300K0.88×
34New Mexico~100K0.88×
35Minnesota~300K0.87×
36Alabama~300K0.83×
37Oklahoma~200K0.83×
38Ohio~600K0.81×
39Kansas~200K0.81×
40Pennsylvania~600K0.80×
41Michigan~500K0.80×
42Indiana~300K0.80×
43Wisconsin~300K0.80×
44South Dakota~40K0.80×
45Arkansas~200K0.79×
46Nebraska~100K0.79×
47Kentucky~200K0.72×
48Iowa~100K0.71×
49Mississippi~100K0.70×
50West Virginia~70K0.64×
Fig. 06

Affinity by region

Affinity by region — CrossFit, United States
0.64×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CrossFit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CrossFit audience
#·InterestCategoryAffinity×
01Middle-distance runningSports6.58×
02Long-distance runningSports3.86×
03Natural skin careBeauty & Wellness3.65×
04Sprint (running)Sports3.31×
05Road runningSports3.23×
06NecklaceFashion & Accessoires2.78×
07Real Madrid C.F.Sports2.60×
08IKEAHome & Garden2.53×
09Healthy dietHealth2.37×
10Sportswear (activewear)Fashion & Accessoires2.36×
11NBA playoffsSports2.31×
12Strength trainingSports2.22×
13Outdoor enthusiastSports2.21×
14Planet FitnessSports2.17×
15Weight trainingSports2.11×
16TrousersFashion & Accessoires2.08×
17Men's clothingFashion & Accessoires2.00×
18Texas RoadhouseFood & Beverages1.95×
19Women's clothingFashion & Accessoires1.60×
20Fast foodFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CrossFit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CrossFit audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.08×
Luxury OrientationPREMIUM1.74×
Quality AwarenessPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CrossFit audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
TraditionCONSERVATISM0.62×
Career OrientationPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CrossFit have in United States?

CrossFit has an estimated audience of 23,982,724 people in United States, concentrated in California and Texas.

02

What is the gender split and age of CrossFit fans?

51.7% of CrossFit fans are female, 48.3% are male, with an average age of 40.0 years.

03

Which brands do CrossFit fans like most?

CrossFit fans show strongest brand affinity for IKEA (2.53×), Natural skin care (3.65×), and Planet Fitness (2.17×) over the country average.

04

Where do CrossFit fans live in United States?

CrossFit fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do CrossFit fans also like?

Beyond CrossFit itself, the audience over-indexes on Natural skin care (3.65×), Planet Fitness (2.17×), Middle-distance running (6.58×), and Sportswear (activewear) (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See CrossFit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CrossFit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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