CrossFit Audience in United States

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CrossFit has an estimated audience of 23,982,724 people in United States. 51.7% are female, 48.3% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: IKEA, Natural skin care, Planet Fitness, Middle-distance running, Real Madrid C.F..

The average CrossFit fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include IKEA, Natural skin care, Planet Fitness, with strongest over-indexing on IKEA (2.53× the country average). Demographically, the CrossFit audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of CrossFit fans

Demographic split for CrossFit audience in United States
MetricValue
Female51.7%
Male48.3%
Average age40.0
Estimated audience size23,982,724

Audience persona

The typical CrossFit fan in United States is balanced, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for IKEA.

Top regions in United States

Top regions ranked by reach for CrossFit in United States
RegionReachAffinity
California3,359,0541.27×
Texas2,728,5751.32×
Florida2,269,4001.4×
New York1,582,3371.18×
North Carolina834,9701.16×
Virginia825,1121.41×
Georgia819,8621.11×
Illinois778,6060.97×
Pennsylvania666,7490.83×
Washington663,0921.38×
New Jersey646,4331.06×
Colorado621,5991.64×
Ohio591,5950.8×
Massachusetts584,7991.24×
Michigan532,4420.85×
Tennessee511,8961.06×
Arizona461,2410.94×
Maryland397,4060.96×
Missouri366,7320.95×
Indiana361,5970.83×
South Carolina347,4130.96×
Minnesota316,0030.92×
Oregon308,2561.12×
Wisconsin294,7380.82×
Louisiana278,6700.9×
Alabama274,6570.82×
Utah259,4721.21×
Nevada240,0531.03×
Connecticut233,8450.97×
Oklahoma224,2470.84×
Kentucky221,8200.74×
Hawaii163,0351.58×
Arkansas152,3220.77×
Kansas149,4200.79×
Iowa140,7070.71×
Idaho136,7351.14×
Mississippi126,6850.64×
Washington, District of Columbia120,8081.68×
New Mexico99,9100.83×
Nebraska96,4870.8×
New Hampshire85,6360.91×
Maine75,5530.88×
Rhode Island67,6410.89×
Montana66,5811×
West Virginia65,3380.59×
Delaware54,9980.83×
Alaska47,1930.92×
Vermont42,5381.01×
South Dakota41,2600.74×
North Dakota32,9930.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CrossFit audience
BrandAffinityCategory
IKEA2.53×Home & Garden
Natural skin care3.65×Beauty & Wellness
Planet Fitness2.17×Sports
Middle-distance running6.58×Sports
Real Madrid C.F.2.6×Sports
Sportswear (activewear)2.36×Fashion & Accessoires
Healthy diet2.37×Health
Strength training2.22×Sports
Texas Roadhouse1.95×Food & Beverages
Men's clothing2×Fashion & Accessoires
Road running3.23×Sports
Trousers2.08×Fashion & Accessoires
Outdoor enthusiast2.21×Sports
Necklace2.78×Fashion & Accessoires
Women's clothing1.6×Fashion & Accessoires
Weight training2.11×Sports
NBA playoffs2.31×Sports
Fast food1.54×Food & Beverages
Sprint (running)3.31×Sports
Long-distance running3.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CrossFit audience
TraitClusterScore
Sports ActivityPOWER1.43
ExtroversionTHRILL1.41
Healthy LifestyleBALANCE1.33
Design AffinityPREMIUM1.32
SustainabilityBALANCE1.3
LGBTQ+ IdentityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for CrossFit
CountryShare
United States22.3%
Brazil5.2%
United Kingdom4.9%

See CrossFit audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does CrossFit have in United States?

CrossFit has an estimated audience of 23,982,724 people in United States, concentrated in California and Texas.

What is the gender split and age of CrossFit fans?

51.7% of CrossFit fans are female, 48.3% are male, with an average age of 40.0 years.

Which brands do CrossFit fans like most?

CrossFit fans show strongest brand affinity for IKEA (2.53×), Natural skin care (3.65×), and Planet Fitness (2.17×) over the country average.

Where do CrossFit fans live in United States?

CrossFit fans in United States are most concentrated in California (reach 3,359,054), Texas (reach 2,728,575), and Florida (reach 2,269,400). These three regions account for the largest share of the active audience.

What other brands do CrossFit fans also like?

Beyond CrossFit itself, the audience over-indexes on Natural skin care (3.65×), Planet Fitness (2.17×), Middle-distance running (6.58×), and Real Madrid C.F. (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CrossFit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.