Rascasse Audience Intelligence

Road running Audience in United States

A data profile of the people who buy, follow and care about Road running in United States — modelled from more than twelve digital signal sources. Road running has an estimated audience of 20,606,666 people in United States.

#26among Sport in United States#1083among Topic in United States#110in Sports

Road running fans in United States are concentrated in California, with strong brand affinity for Winter Olympic Games.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Winter Olympic Games, CrossFit, FIFA World Cup, with strongest over-indexing on Winter Olympic Games (7.12× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Road running fan in United States shows strong Indulgence tendencies and a notable affinity for Winter Olympic Games.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Road running profile in United States.

Audience size
20.6M
in United States
Country rank
#1580
Topic in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Road running fans

Fig. 02

Gender split

Demographic split for Road running audience in United States
MetricValue
Estimated audience size20,606,666
Fig. 04

Worldwide distribution

21.8%

of the worldwide Road running audience comes from United States.

Worldwide audience distribution share by country for Road running
CountryShare
United States21.8%
United Kingdom5.6%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Road running audience in United States is strongest.

Fig. 05

Top regions by affinity

Road running fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~60K1.35×
02Vermont~50K1.26×
03North Dakota~50K1.17×
04South Dakota~60K1.16×
05California~2.5M1.09×
06West Virginia~100K1.09×
07Rhode Island~70K1.09×
08Montana~60K1.08×
09Delaware~60K1.08×
10Maine~80K1.06×
11New Hampshire~80K1.04×
12Hawaii~90K1.03×
13Idaho~100K1.02×
14New Mexico~100K1.00×
15Washington, District of Columbia~60K1.00×
16Mississippi~200K0.99×
17Nebraska~100K0.98×
18Louisiana~300K0.96×
19Arkansas~200K0.96×
20Oregon~200K0.95×
21Kansas~200K0.95×
22Georgia~600K0.94×
23Kentucky~200K0.93×
24Oklahoma~200K0.93×
25Iowa~200K0.93×
26Massachusetts~400K0.92×
27Maryland~300K0.92×
28Alabama~300K0.92×
29Connecticut~200K0.92×
30Nevada~200K0.92×
31Utah~200K0.91×
32Tennessee~400K0.90×
33Arizona~400K0.89×
34Washington~400K0.89×
35Missouri~300K0.89×
36South Carolina~300K0.89×
37New Jersey~500K0.88×
38Virginia~400K0.88×
39Texas~1.5M0.86×
40North Carolina~500K0.86×
41Colorado~300K0.86×
42Wisconsin~300K0.86×
43Minnesota~300K0.86×
44Pennsylvania~600K0.85×
45Illinois~600K0.85×
46Indiana~300K0.85×
47Florida~1M0.82×
48New York~900K0.82×
49Michigan~400K0.81×
50Ohio~500K0.80×
Fig. 06

Affinity by region

Affinity by region — Road running, United States
0.80×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Road running audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Road running audience
#·InterestCategoryAffinity×
01Winter Olympic GamesSports7.12×
02Family carCars & Mobility4.23×
03Natural foodsFood & Beverages3.77×
04CrossFitSports3.23×
05Outback SteakhouseFood & Beverages2.97×
06Track and fieldSports2.50×
07Property finderHome & Garden2.45×
08Fast food restaurantsFood & Beverages2.44×
09PhilanthropyArts & Culture2.36×
10Digital photographyBusiness & Career2.35×
11SunglassesFashion & Accessoires2.08×
12LunchFood & Beverages2.00×
13LeatherFashion & Accessoires1.86×
14Trader Joe'sShopping1.84×
15FIFA World CupSports1.70×
16ToysGames1.67×
17Quality of lifeHealth1.66×
18HobbyHome & Garden1.60×
19Luxury goodsFashion & Accessoires1.58×
20Android (operating system)Technology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Road running audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Road running audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.76×
Healthy LifestyleBALANCE1.67×
Sports ActivityPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Road running audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.65×
Social Media UsageJOY0.84×
IndividualismJOY0.87×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Road running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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