Road running Audience in United States

Road running has an estimated audience of 20,606,666 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Kia Sportage, Capital One, Enterprise Rent-A-Car.

Road running fans in United States are concentrated in California, with strong brand affinity for Google Maps. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Kia Sportage, with strongest over-indexing on Google Maps (10.08× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Road running fans

Demographic split for Road running audience in United States
MetricValue
Estimated audience size20,606,666

Audience persona

The typical Road running fan in United States shows strong Sports Activity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Road running in United States
RegionReachAffinity
California2,401,3161.06×
Texas1,323,5880.75×
Florida1,002,6330.72×
New York862,7630.75×
Georgia598,3640.94×
Illinois477,1670.7×
Pennsylvania462,4910.67×
North Carolina432,0620.7×
Virginia399,6970.8×
Ohio397,8320.63×
New Jersey367,3410.7×
Massachusetts327,0220.81×
Arizona301,9440.72×
Tennessee290,0160.7×
Maryland287,2200.81×
Michigan282,8850.52×
Washington277,5900.67×
Louisiana265,7191×
Missouri237,7400.72×
Oregon209,8510.89×
Colorado207,6120.64×
Kentucky196,5620.76×
Indiana192,8770.51×
Wisconsin176,8660.57×
South Carolina170,9650.55×
Oklahoma169,7680.74×
Alabama161,7240.56×
Nevada144,2410.72×
Mississippi137,9330.81×
Minnesota136,4740.46×
Utah134,0990.73×
Arkansas132,7490.78×
Kansas131,4720.81×
Connecticut129,9580.63×
West Virginia123,3591.29×
Iowa116,4910.69×
Idaho113,9161.1×
Alaska113,6342.58×
New Hampshire101,6431.25×
Hawaii100,4501.13×
Montana99,0591.73×
New Mexico99,0110.96×
Maine98,0891.33×
South Dakota97,7752.05×
North Dakota95,2002.25×
Wyoming92,1143.02×
Nebraska91,8750.89×
Rhode Island90,5991.38×
Vermont89,1092.46×
Delaware81,1341.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Road running audience
BrandAffinityCategory
Google Maps10.08×Internet & Social Media
Indeed.com10.2×Business & Career
Kia Sportage44.06×Cars & Mobility
Capital One7.64×Business & Career
Enterprise Rent-A-Car10.65×Cars & Mobility
Google News9.42×News
Aaron Rodgers9.2×Sports
Apple Store10.9×Shopping
Ronnie Coleman22.9×Sports
CarGurus7.53×Cars & Mobility
Houston Astros10.65×Sports
Zac Efron11.75×Movies & TV
ICloud11.11×Technology & Electronics
DuckDuckGo10.56×Internet & Social Media
Circle K8.01×Shopping
Honda HR-V28.75×Cars & Mobility
JD Sports14.18×Shopping
Beetlejuice5.37×Movies & TV
AccuWeather7.06×Home & Garden
Khan Academy9.08×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Road running audience
TraitClusterScore
Sports ActivityPOWER1.82
SustainabilityBALANCE1.79
Healthy LifestyleBALANCE1.78
LGBTQ+ IdentityOPEN1.72
Design AffinityPREMIUM1.62
Luxury OrientationPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Road running
CountryShare
United States21.8%
United Kingdom5.6%
India4.8%

See Road running audiences in other countries

More Sport audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Road running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.