A data profile of the people who buy, follow and care about Road running in Spain — modelled from more than twelve digital signal sources. Road running has an estimated audience of 3,726,666 people in Spain.
Road running has an estimated audience of 3,726,666 people in Spain. Top brand affinities: Track and field, Gymnastics, Physical fitness, Energy bar, TikTok.
Top brand affinities include Track and field, Gymnastics, Physical fitness, with strongest over-indexing on Track and field (3.37× the country average).
The typical Road running fan in Spain shows strong Indulgence tendencies and a notable affinity for Track and field.
The key figures that characterise the Road running profile in Spain.
| Metric | Value |
|---|---|
| Estimated audience size | 3,726,666 |
of the worldwide Road running audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 5.6% |
| India | 4.8% |
The strongest cross-interests of the Road running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy bar | Food & Beverages | 7.32× | ||
| 02 | Superdry. | Fashion & Accessoires | 5.84× | ||
| 03 | Half marathon | Sports | 4.78× | ||
| 04 | High-intensity interval training | Sports | 4.65× | ||
| 05 | The Timberland Company | Fashion & Accessoires | 4.19× | ||
| 06 | Gymnastics | Sports | 3.64× | ||
| 07 | Track and field | Sports | 3.37× | ||
| 08 | Alpine skiing | Sports | 2.92× | ||
| 09 | Skechers | Fashion & Accessoires | 2.77× | ||
| 10 | Tour de France | Sports | 2.69× | ||
| 11 | Motorcycle helmet | Cars & Mobility | 2.67× | ||
| 12 | Motorcycle accessories | Cars & Mobility | 2.64× | ||
| 13 | Natural foods | Food & Beverages | 2.52× | ||
| 14 | Extreme sport | Sports | 2.48× | ||
| 15 | Modern art | Arts & Culture | 2.09× | ||
| 16 | Local food | Food & Beverages | 1.99× | ||
| 17 | Travel photography | Technology & Electronics | 1.94× | ||
| 18 | Physical fitness | Sports | 1.63× | ||
| 19 | Coches.net | Cars & Mobility | 1.60× | ||
| 20 | TikTok | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.74× | |
| Risk Appetite | THRILL | 1.65× | |
| Sports Activity | POWER | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Spirituality | BALANCE | 0.73× | |
| Need for Security | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Road running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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