A data profile of the people who buy, follow and care about Skechers in Spain — modelled from more than twelve digital signal sources. Skechers has an estimated audience of 2,571,919 people in Spain.
The average Skechers fan in Spain is 44.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Stussy, Puma, Sportswear (fashion), with strongest over-indexing on Stussy (14.25× the country average).
Demographically, the Skechers audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Skechers fan in Spain is more female, around 44.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stussy.
The key figures that characterise the Skechers profile in Spain.
70.9% are female, 29.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 44.9 |
| Estimated audience size | 2,571,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Skechers audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.2% |
| India | 5.1% |
Where the Skechers audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~200K | 1.29× | |
| 02 | Community of Madrid | ~500K | 1.23× | |
| 03 | Andalusia | ~600K | 1.18× | |
| 04 | Comunidad Valenciana | ~300K | 1.13× | |
| 05 | Region of Murcia | ~100K | 1.06× | |
| 06 | Castilla-La Mancha | ~100K | 1.05× | |
| 07 | Castile and León | ~100K | 1.04× | |
| 08 | Catalonia | ~500K | 1.02× | |
| 09 | Cantabria | ~30K | 1.01× | |
| 10 | Galicia | ~100K | 0.99× | |
| 11 | Basque Autonomous Country | ~90K | 0.93× | |
| 12 | Balearic Islands | ~70K | 0.92× | |
| 13 | Extremadura | ~50K | 0.92× | |
| 14 | Aragon | ~60K | 0.91× | |
| 15 | Principality of Asturias | ~50K | 0.89× | |
| 16 | La Rioja | ~10K | 0.75× | |
| 17 | Navarre | ~20K | 0.70× |
The strongest cross-interests of the Skechers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Onitsuka Tiger | Fashion & Accessoires | 16.97× | ||
| 02 | Stussy | Fashion & Accessoires | 14.25× | ||
| 03 | DC Shoes | Fashion & Accessoires | 11.60× | ||
| 04 | adidas Running | Sports | 10.55× | ||
| 05 | Puma | Fashion & Accessoires | 9.61× | ||
| 06 | Under Armour | Fashion & Accessoires | 9.38× | ||
| 07 | Fila (company) | Fashion & Accessoires | 9.08× | ||
| 08 | Sportswear (fashion) | Fashion & Accessoires | 8.14× | ||
| 09 | Sneaker collecting | Fashion & Accessoires | 8.11× | ||
| 10 | Carhartt | Fashion & Accessoires | 8.00× | ||
| 11 | 2010s in fashion | Fashion & Accessoires | 7.19× | ||
| 12 | Birkenstock | Fashion & Accessoires | 6.87× | ||
| 13 | Converse | Fashion & Accessoires | 6.79× | ||
| 14 | ASICS | Fashion & Accessoires | 6.44× | ||
| 15 | New Balance | Fashion & Accessoires | 5.75× | ||
| 16 | Uniqlo | Shopping | 4.70× | ||
| 17 | Nike | Fashion & Accessoires | 4.36× | ||
| 18 | Sneakers (footwear) | Fashion & Accessoires | 4.24× | ||
| 19 | Sports equipment | Sports | 4.12× | ||
| 20 | Mango | Shopping | 3.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.82× | |
| Price Sensitivity | PREMIUM | 1.62× | |
| Sports Activity | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.46× | |
| Mindfulness | BALANCE | 0.59× | |
| Individualism | JOY | 0.61× |
Skechers's target market in Spain covers an estimated 2,571,919 people, concentrated in Andalusia and Community of Madrid.
70.9% of the Skechers audience are female, 29.1% are male, with an average age of 44.9 years.
Skechers fans show strongest brand affinity for Stussy (14.25×), Puma (9.61×), and Sportswear (fashion) (8.14×) over the country average.
Skechers fans in Spain are most concentrated in Andalusia (reach ~600K), Community of Madrid (reach ~500K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Skechers itself, the audience over-indexes on Puma (9.61×), Sportswear (fashion) (8.14×), Sneaker collecting (8.11×), and Under Armour (9.38×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Skechers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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