DC Shoes Audience in United States

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DC Shoes has an estimated audience of 2,922,457 people in United States. 36.5% are female, 63.5% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Billabong, Wakesurfing, Windsurfing, Skate shoe, Wakeboarding.

The average DC Shoes fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Billabong, Wakesurfing, Windsurfing, with strongest over-indexing on Billabong (27.5× the country average). Demographically, the DC Shoes audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of DC Shoes fans

Demographic split for DC Shoes audience in United States
MetricValue
Female36.5%
Male63.5%
Average age32.5
Estimated audience size2,922,457

Audience persona

The typical DC Shoes fan in United States is more male, around 32.5 years old, with strong Sustainability tendencies and a notable affinity for Billabong.

Top regions in United States

Top regions ranked by reach for DC Shoes in United States
RegionReachAffinity
California669,3542.08×
Texas387,7831.54×
Florida203,4771.03×
Arizona133,1612.23×
New York120,3610.74×
Illinois102,0431.05×
Georgia89,2750.99×
Washington84,9871.45×
North Carolina80,3690.91×
Pennsylvania73,2590.74×
Ohio70,0610.78×
Michigan62,7710.82×
Colorado62,7451.36×
Nevada61,9202.19×
Virginia60,4600.85×
New Jersey56,5370.76×
Tennessee52,0670.89×
Utah51,2541.96×
Indiana51,0920.96×
Oregon50,8531.52×
Maryland41,7870.83×
Oklahoma40,9631.26×
Missouri39,7460.84×
Minnesota38,4630.92×
Massachusetts36,7240.64×
Wisconsin36,2070.82×
South Carolina34,5690.79×
Kentucky30,0900.82×
Alabama27,7760.68×
Louisiana24,8870.66×
New Mexico23,0481.57×
Arkansas22,9350.95×
Kansas21,8610.95×
Iowa21,6390.9×
Idaho21,0281.43×
Connecticut20,6030.7×
Mississippi13,9680.58×
Nebraska13,5760.93×
West Virginia11,0380.81×
Hawaii9,3210.74×
New Hampshire8,4480.73×
Montana7,7190.95×
Maine7,5190.72×
Rhode Island6,0780.65×
Alaska5,9890.96×
South Dakota5,5190.82×
Washington, District of Columbia4,9920.57×
Delaware4,8590.6×
North Dakota4,6800.78×
Wyoming4,1380.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DC Shoes audience
BrandAffinityCategory
Billabong27.5×Fashion & Accessoires
Wakesurfing18.05×Sports
Windsurfing12.74×Sports
Skate shoe35.8×Fashion & Accessoires
Wakeboarding10.79×Sports
Casey5.84×Music & Radio
RVCA29.63×Fashion & Accessoires
Aaron Judge10.92×Sports
Rip Curl25.63×Fashion & Accessoires
Volcom24.14×Fashion & Accessoires
Queens5.55×Travel & Leisure
Winter sport5.89×Sports
Nyjah Huston38.9×Sports
Extreme sport5.48×Sports
Japan4.85×Travel & Leisure
Hurley32.7×Fashion & Accessoires
O'Neill (brand)20.36×Fashion & Accessoires
Google Maps3.13×Internet & Social Media
Shoes (American band)6.98×Music & Radio
Alpinestars23.9×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DC Shoes audience
TraitClusterScore
SustainabilityBALANCE4.25
LGBTQ+ IdentityOPEN2.55
Luxury OrientationPREMIUM1.7
Early Adopter MentalityPOWER1.53
Sports ActivityPOWER1.47
Family OrientationCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for DC Shoes
CountryShare
United States24.3%
Japan6.6%
Spain4.9%

See DC Shoes audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does DC Shoes have in United States?

DC Shoes has an estimated audience of 2,922,457 people in United States, concentrated in California and Texas.

What is the gender split and age of DC Shoes fans?

36.5% of DC Shoes fans are female, 63.5% are male, with an average age of 32.5 years.

Which brands do DC Shoes fans like most?

DC Shoes fans show strongest brand affinity for Billabong (27.5×), Wakesurfing (18.05×), and Windsurfing (12.74×) over the country average.

Where do DC Shoes fans live in United States?

DC Shoes fans in United States are most concentrated in California (reach 669,354), Texas (reach 387,783), and Florida (reach 203,477). These three regions account for the largest share of the active audience.

What other brands do DC Shoes fans also like?

Beyond DC Shoes itself, the audience over-indexes on Wakesurfing (18.05×), Windsurfing (12.74×), Skate shoe (35.8×), and Wakeboarding (10.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DC Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.