Rip Curl Audience in United States

Rip Curl logo

Rip Curl has an estimated audience of 1,729,979 people in United States. 43.5% are female, 56.5% are male, average age 34.3. Top regions: California, Hawaii, Florida. Top brand affinities: Wakesurfing, Reading, Fitness and wellness, Hobby Lobby, Food and drink.

The average Rip Curl fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Hawaii, Florida. Top brand affinities include Wakesurfing, Reading, Fitness and wellness, with strongest over-indexing on Wakesurfing (12.28× the country average). Demographically, the Rip Curl audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Rip Curl fans

Demographic split for Rip Curl audience in United States
MetricValue
Female43.5%
Male56.5%
Average age34.3
Estimated audience size1,729,979

Audience persona

The typical Rip Curl fan in United States is more male, around 34.3 years old, with strong Sustainability tendencies and a notable affinity for Wakesurfing.

Top regions in United States

Top regions ranked by reach for Rip Curl in United States
RegionReachAffinity
California450,2812.37×
Hawaii146,37519.68×
Florida127,8781.09×
Texas60,3010.41×
New York46,9680.49×
North Carolina41,7410.8×
New Jersey36,4700.83×
Washington34,4020.99×
Pennsylvania30,8050.53×
Virginia29,2790.69×
Arizona25,2630.72×
Colorado24,1790.89×
Oregon22,3171.13×
Massachusetts22,2560.65×
Maryland21,4550.72×
Utah21,1221.36×
South Carolina19,4920.75×
Illinois19,4180.34×
Georgia18,3680.34×
Michigan17,2070.38×
Ohio14,9140.28×
Tennessee12,3710.36×
Nevada11,3930.68×
Wisconsin10,3460.4×
Missouri9,9170.36×
Idaho9,8191.13×
Minnesota9,6090.39×
Indiana9,5850.3×
Connecticut9,3180.54×
Alabama8,6240.36×
Louisiana6,2110.28×
Oklahoma6,1030.32×
Kentucky5,3390.25×
New Hampshire5,2830.78×
Montana5,1011.06×
Iowa5,0850.36×
Delaware4,7981.01×
Maine4,5350.73×
Rhode Island4,2810.78×
Kansas4,1960.31×
Arkansas4,1260.29×
Washington, District of Columbia3,5800.69×
Alaska3,3760.91×
Mississippi3,0830.22×
Nebraska2,9640.34×
New Mexico2,7930.32×
West Virginia2,3840.3×
Vermont2,3200.76×
Wyoming1,7720.69×
South Dakota1,4660.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rip Curl audience
BrandAffinityCategory
Wakesurfing12.28×Sports
Reading2.01×Literature
Fitness and wellness2×Sports
Hobby Lobby3.17×Home & Garden
Food and drink1.7×Food & Beverages
New York City2.33×Travel & Leisure
Online shopping1.83×Shopping
Lace wig3.93×Beauty & Wellness
Recreation2.61×Travel & Leisure
Food1.65×Food & Beverages
Sports equipment3.49×Sports
Handmade5.29×Home & Garden
Beverages1.74×Food & Beverages
Mobile app1.97×Technology & Electronics
Travel Adventures3.39×Travel & Leisure
Bride and Groom5.61×Home & Garden
Western wear3.3×Fashion & Accessoires
Electronics2.52×Technology & Electronics
Casey3.06×Music & Radio
Computers1.62×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rip Curl audience
TraitClusterScore
SustainabilityBALANCE5.66
LGBTQ+ IdentityOPEN3.25
Luxury OrientationPREMIUM2.57
Risk AppetiteTHRILL2.5
Sports ActivityPOWER2.46
Design AffinityPREMIUM1.84

Worldwide distribution

Worldwide audience distribution share by country for Rip Curl
CountryShare
United States21.5%
Brazil9.9%
Australia9.6%

See Rip Curl audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Rip Curl have in United States?

Rip Curl has an estimated audience of 1,729,979 people in United States, concentrated in California and Hawaii.

What is the gender split and age of Rip Curl fans?

43.5% of Rip Curl fans are female, 56.5% are male, with an average age of 34.3 years.

Which brands do Rip Curl fans like most?

Rip Curl fans show strongest brand affinity for Wakesurfing (12.28×), Reading (2.01×), and Fitness and wellness (2×) over the country average.

Where do Rip Curl fans live in United States?

Rip Curl fans in United States are most concentrated in California (reach 450,281), Hawaii (reach 146,375), and Florida (reach 127,878). These three regions account for the largest share of the active audience.

What other brands do Rip Curl fans also like?

Beyond Rip Curl itself, the audience over-indexes on Reading (2.01×), Fitness and wellness (2×), Hobby Lobby (3.17×), and Food and drink (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rip Curl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.