Rascasse Audience Intelligence

Rip Curl Target Market in United States

A data profile of the people who buy, follow and care about Rip Curl in United States — modelled from more than twelve digital signal sources. Rip Curl has an estimated audience of 1,722,275 people in United States.

#20among Sportswear in United States#1646among Brand in United States#703in Fashion & Accessoires

The average Rip Curl fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Hawaii, Florida.

Top brand affinities include Wakesurfing, Reading, Fitness and wellness, with strongest over-indexing on Wakesurfing (12.28× the country average).

Demographically, the Rip Curl audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rip Curl fan in United States is more male, around 34.3 years old, with strong Sustainability tendencies and a notable affinity for Wakesurfing.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rip Curl profile in United States.

Audience size
1.7M
in United States
Gender
43.5%♀
56.5% male
Age
34.3
average years
Country rank
#15989
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rip Curl

43.5% are female, 56.5% are male, average age 34.3.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Rip Curl audience in United States
MetricValue
Female43.5%
Male56.5%
Average age34.3
Estimated audience size1,722,275
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Rip Curl audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Rip Curl audience comes from United States.

Worldwide audience distribution share by country for Rip Curl
CountryShare
United States21.3%
Brazil9.9%
Australia9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rip Curl audience in United States is strongest.

Fig. 05

Top regions by affinity

Rip Curl customers by region in United States
#RegionReachAffinity×
01Hawaii~200K20.43×
02California~400K2.19×
03Utah~20K1.39×
04Idaho~10K1.15×
05Montana~5K1.09×
06Oregon~20K1.03×
07Florida~100K1.01×
08Delaware~5K0.99×
09Alaska~4K0.98×
10Washington~30K0.94×
11Vermont~3K0.87×
12Colorado~20K0.84×
13Rhode Island~5K0.83×
14New Hampshire~6K0.81×
15Maine~5K0.78×
16New Jersey~30K0.77×
17North Carolina~40K0.73×
18Arizona~30K0.72×
19South Carolina~20K0.72×
20Nevada~10K0.69×
21Washington, District of Columbia~4K0.69×
22North Dakota~2K0.69×
23Virginia~30K0.67×
24South Dakota~3K0.67×
25Maryland~20K0.66×
26Massachusetts~20K0.63×
27West Virginia~5K0.58×
28Connecticut~10K0.57×
29New Mexico~5K0.53×
30Nebraska~5K0.53×
31Pennsylvania~30K0.52×
32Mississippi~7K0.51×
33Arkansas~7K0.49×
34Iowa~7K0.49×
35Kansas~7K0.48×
36Wisconsin~10K0.46×
37New York~40K0.45×
38Minnesota~10K0.45×
39Oklahoma~9K0.45×
40Alabama~10K0.44×
41Missouri~10K0.43×
42Tennessee~10K0.42×
43Louisiana~9K0.42×
44Kentucky~9K0.42×
45Texas~60K0.40×
46Michigan~20K0.40×
47Indiana~10K0.39×
48Georgia~20K0.37×
49Illinois~20K0.36×
50Ohio~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Rip Curl, United States
0.34×1.00×20.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rip Curl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rip Curl audience
#·InterestCategoryAffinity×
01WakesurfingSports12.28×
02Bride and GroomHome & Garden5.61×
03HandmadeHome & Garden5.29×
04Lace wigBeauty & Wellness3.93×
05Used CarsCars & Mobility3.67×
06Sports equipmentSports3.49×
07Travel AdventuresTravel & Leisure3.39×
08Western wearFashion & Accessoires3.30×
09Hobby LobbyHome & Garden3.17×
10RecreationTravel & Leisure2.61×
11ElectronicsTechnology & Electronics2.52×
12New York CityTravel & Leisure2.33×
13ReadingLiterature2.01×
14Fitness and wellnessSports2.00×
15Mobile appTechnology & Electronics1.97×
16Online shoppingShopping1.83×
17BeveragesFood & Beverages1.74×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.65×
20ComputersTechnology & Electronics1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rip Curl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rip Curl audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.72×
Urban LifestyleOPEN1.67×
Risk AppetiteTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rip Curl audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.63×
Social Media UsageJOY0.64×
Family OrientationCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rip Curl's target market in United States?

Rip Curl's target market in United States covers an estimated 1,722,275 people, concentrated in California and Hawaii.

02

What is the gender split and age of Rip Curl customers?

43.5% of the Rip Curl audience are female, 56.5% are male, with an average age of 34.3 years.

03

Which brands do Rip Curl fans like most?

Rip Curl fans show strongest brand affinity for Wakesurfing (12.28×), Reading (2.01×), and Fitness and wellness (2×) over the country average.

04

Where do Rip Curl fans live in United States?

Rip Curl fans in United States are most concentrated in California (reach ~400K), Hawaii (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rip Curl fans also like?

Beyond Rip Curl itself, the audience over-indexes on Reading (2.01×), Fitness and wellness (2×), Hobby Lobby (3.17×), and Food and drink (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Rip Curl audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rip Curl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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