Rascasse Audience Intelligence

Rip Curl Target Market in United States

Rip Curl has an estimated audience of 1.7M people in United States.

#20among Sportswear in United States
#1758among brands in United States#709in Fashion & Accessoires

The average Rip Curl fan in United States is 35.1 years old, more male, and lives primarily in California.

By number of fans, Rip Curl ranks #20 among the 98 objects in Sportswear in United States — 48.5× the group median.

Women make up 43.5% of the fan base, 6.8 percentage points fewer than the group average.

Compared with the other 97 objects in Sportswear, Rip Curl fans stand out for their interest in Wakesurfing, Bride and Groom and Handmade.

Most fans live in California, Hawaii, Florida.

Top affinities include Wakesurfing, Bride and Groom, Handmade, with strongest over-indexing on Wakesurfing (12.28× the country average).

Demographically, the Rip Curl audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

The typical Rip Curl fan in United States is more male, around 35.1 years old, with strong Sustainability tendencies and a notable affinity for Wakesurfing.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
43.5%♀
56.5% male
Age
35.1
average years
Country rank
#15911
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Rip Curl

43.5% are female, 56.5% are male, average age 35.1.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Rip Curl audience in United States
MetricValue
Female43.5%
Male56.5%
Average age35.1
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Rip Curl audience in United States
Age bracketShare%
16-2434%
25-3421%
35-4416%
45-5415%
55+14%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Rip Curl audience comes from United States.

Worldwide audience distribution share by country for Rip Curl
CountryShare
United States21.3%
Brazil9.9%
Australia9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rip Curl customers by region in United States
#RegionReachAffinity×
01Hawaii~200K20.43×
02California~400K2.19×
03Utah~20K1.39×
04Idaho~10K1.15×
05Montana~6K1.09×
06Oregon~20K1.03×
07Florida~100K1.01×
08Delaware~5K0.99×
09Alaska~4K0.98×
10Washington~40K0.94×
11Vermont~3K0.87×
12Colorado~20K0.84×
13Rhode Island~5K0.83×
14Wyoming~2K0.83×
15New Hampshire~6K0.81×
16Maine~5K0.78×
17New Jersey~40K0.77×
18North Carolina~40K0.73×
19Arizona~30K0.72×
20South Carolina~20K0.72×
21Nevada~10K0.69×
22North Dakota~3K0.69×
23Virginia~30K0.67×
24South Dakota~3K0.67×
25Maryland~20K0.66×
26Massachusetts~20K0.63×
27West Virginia~5K0.58×
28Connecticut~10K0.57×
29New Mexico~6K0.53×
30Nebraska~5K0.53×
31Pennsylvania~30K0.52×
32Mississippi~8K0.51×
33Iowa~8K0.49×
34Arkansas~8K0.49×
35Kansas~7K0.48×
36Wisconsin~10K0.46×
37New York~50K0.45×
38Minnesota~10K0.45×
39Oklahoma~9K0.45×
40Alabama~10K0.44×
41Missouri~10K0.43×
42Tennessee~20K0.42×
43Louisiana~10K0.42×
44Kentucky~10K0.42×
45Texas~50K0.40×
46Michigan~20K0.40×
47Indiana~10K0.39×
48Georgia~20K0.37×
49Illinois~20K0.36×
50Ohio~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Rip Curl, United States
0.34×1.00×20.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rip Curl audience vs. the country average
#·InterestCategoryAffinity×
01WakesurfingSports12.28×
02Bride and GroomHome & Garden5.61×
03HandmadeHome & Garden5.29×
04Lace wigBeauty & Wellness3.93×
05Used CarsCars & Mobility3.67×
06Sports equipmentSports3.49×
07Travel AdventuresTravel & Leisure3.39×
08Western wearFashion & Accessoires3.30×
09Hobby LobbyHome & Garden3.17×
10RecreationTravel & Leisure2.61×
11ElectronicsTechnology & Electronics2.52×
12New York CityTravel & Leisure2.33×
13ReadingLiterature2.01×
14Fitness and wellnessSports2.00×
15Mobile appTechnology & Electronics1.97×
16Online shoppingShopping1.83×
17BeveragesFood & Beverages1.74×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.65×
20ComputersTechnology & Electronics1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rip Curl audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rip Curl audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.72×
Urban LifestyleOPEN1.67×
Risk AppetiteTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rip Curl audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.63×
Social Media UsageJOY0.64×
Family OrientationCONSERVATISM0.66×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Rip Curl over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/rip-curl-6325” · Methodology