Rascasse Audience Intelligence

Western wear Audience in United States

A data profile of the people who buy, follow and care about Western wear in United States — modelled from more than twelve digital signal sources. Western wear has an estimated audience of 31,522,051 people in United States.

#592among Topic in United States#37in Fashion & Accessoires

The average Western wear fan in United States is 40.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Revenge of the Nerds, Sleeve, Undergarment, with strongest over-indexing on Revenge of the Nerds (1713.31× the country average).

Demographically, the Western wear audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Western wear fan in United States is more female, around 40.1 years old, with strong Creativity tendencies and a notable affinity for Revenge of the Nerds.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western wear profile in United States.

Audience size
31.5M
in United States
Gender
60.6%♀
39.4% male
Age
40.1
average years
Country rank
#855
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western wear fans

60.6% are female, 39.4% are male, average age 40.1.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Western wear audience in United States
MetricValue
Female60.6%
Male39.4%
Average age40.1
Estimated audience size31,522,051
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Western wear audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Western wear audience comes from United States.

Worldwide audience distribution share by country for Western wear
CountryShare
United States25.1%
Japan18.8%
China5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western wear audience in United States is strongest.

Fig. 05

Top regions by affinity

Western wear fans by region: top regions in United States
#RegionReachAffinity×
01Texas~7.5M2.70×
02New Mexico~400K2.39×
03Wyoming~100K2.34×
04Oklahoma~800K2.19×
05Colorado~1M1.95×
06Montana~200K1.76×
07Arkansas~400K1.51×
08Alabama~600K1.40×
09Kansas~300K1.37×
10Arizona~900K1.35×
11South Dakota~100K1.32×
12Idaho~200K1.21×
13North Dakota~80K1.21×
14California~4M1.17×
15Utah~300K1.14×
16Mississippi~300K1.14×
17Nevada~300K1.13×
18North Carolina~1M1.11×
19Louisiana~500K1.11×
20Tennessee~700K1.10×
21Georgia~1M1.06×
22Nebraska~200K1.03×
23Kentucky~400K1.02×
24Oregon~400K1.01×
25Missouri~500K0.97×
26Illinois~1M0.94×
27Alaska~60K0.93×
28South Carolina~400K0.91×
29Iowa~200K0.90×
30West Virginia~100K0.86×
31Washington~500K0.85×
32Florida~2M0.83×
33Wisconsin~400K0.79×
34Indiana~500K0.78×
35Virginia~500K0.66×
36Minnesota~300K0.65×
37Maine~70K0.60×
38Delaware~50K0.60×
39Rhode Island~60K0.59×
40Hawaii~80K0.57×
41New Hampshire~70K0.57×
42Michigan~500K0.56×
43Washington, District of Columbia~50K0.56×
44Ohio~500K0.54×
45Pennsylvania~600K0.53×
46Maryland~300K0.52×
47Connecticut~100K0.43×
48Massachusetts~200K0.35×
49New Jersey~300K0.32×
50New York~500K0.29×
Fig. 06

Affinity by region

Affinity by region — Western wear, United States
0.29×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western wear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western wear audience
#·InterestCategoryAffinity×
01Revenge of the NerdsMovies & TV1713.31×
02BangladeshTravel & Leisure4.63×
03Dress shirtFashion & Accessoires2.48×
04UnisexFashion & Accessoires2.37×
05SleeveFashion & Accessoires2.23×
061990s in fashionFashion & Accessoires2.04×
072010s in fashionFashion & Accessoires2.01×
08UndergarmentFashion & Accessoires1.73×
09TrousersFashion & Accessoires1.71×
10SkirtFashion & Accessoires1.70×
11American EnglishBusiness & Career1.67×
12TextileFashion & Accessoires1.57×
13T-shirtFashion & Accessoires1.56×
14GenderPolitics & Society1.56×
15GirlKids & Family1.55×
16CottonFashion & Accessoires1.55×
17Men's clothingFashion & Accessoires1.54×
18Nordstrom rackFashion & Accessoires1.54×
19ShirtFashion & Accessoires1.53×
20GeneticsKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western wear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western wear audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.24×
ExtroversionTHRILL1.10×
IndividualismJOY1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western wear audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.82×
Need for SecurityCONSERVATISM0.82×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western wear have in United States?

Western wear has an estimated audience of 31,522,051 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Western wear fans?

60.6% of Western wear fans are female, 39.4% are male, with an average age of 40.1 years.

03

Which brands do Western wear fans like most?

Western wear fans show strongest brand affinity for Revenge of the Nerds (1713.31×), Sleeve (2.23×), and Undergarment (1.73×) over the country average.

04

Where do Western wear fans live in United States?

Western wear fans in United States are most concentrated in Texas (reach ~7.5M), California (reach ~4M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Western wear fans also like?

Beyond Western wear itself, the audience over-indexes on Sleeve (2.23×), Undergarment (1.73×), T-shirt (1.56×), and Unisex (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Western wear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Western wear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →