Western wear Audience in United States

Western wear logo

Western wear has an estimated audience of 31,522,051 people in United States. 60.6% are female, 39.4% are male, average age 40.1. Top regions: Texas, California, Florida. Top brand affinities: Revenge of the Nerds, Sleeve, Undergarment, T-shirt, Unisex.

The average Western wear fan in United States is 40.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Revenge of the Nerds, Sleeve, Undergarment, with strongest over-indexing on Revenge of the Nerds (1713.31× the country average). Demographically, the Western wear audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Western wear fans

Demographic split for Western wear audience in United States
MetricValue
Female60.6%
Male39.4%
Average age40.1
Estimated audience size31,522,051

Audience persona

The typical Western wear fan in United States is more female, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Revenge of the Nerds.

Top regions in United States

Top regions ranked by reach for Western wear in United States
RegionReachAffinity
Texas8,136,1353×
California4,175,7741.2×
Florida1,952,6230.91×
North Carolina1,145,4251.21×
Georgia1,108,9781.14×
Illinois1,044,1650.99×
Colorado1,026,5962.07×
Arizona888,4611.38×
Oklahoma818,4122.34×
Tennessee754,9141.19×
Alabama679,5161.54×
Washington554,7480.88×
Pennsylvania525,5600.5×
Missouri511,4211.01×
Ohio496,3060.51×
Louisiana493,1511.21×
Virginia485,6100.63×
Indiana462,8000.8×
New York462,2080.26×
Michigan455,6100.55×
South Carolina451,8230.95×
Arkansas432,7201.67×
Kentucky407,1221.03×
New Mexico384,5662.43×
Wisconsin366,7780.77×
Kansas359,1501.45×
Oregon358,2900.99×
Nevada353,9991.16×
Utah341,1371.21×
Mississippi321,0781.24×
Maryland279,9260.52×
Minnesota269,3980.6×
Iowa218,4550.84×
New Jersey192,0610.24×
Idaho181,9861.15×
Nebraska162,8631.03×
Massachusetts155,2050.25×
Montana154,8031.77×
West Virginia105,1760.72×
Wyoming94,1052.01×
South Dakota88,0291.21×
Connecticut72,3210.23×
North Dakota63,0620.97×
Alaska56,7190.84×
Hawaii45,9220.34×
Maine44,3500.39×
New Hampshire39,8290.32×
Washington, District of Columbia35,2530.37×
Rhode Island27,0480.27×
Delaware26,4940.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western wear audience
BrandAffinityCategory
Revenge of the Nerds1713.31×Movies & TV
Sleeve2.23×Fashion & Accessoires
Undergarment1.73×Fashion & Accessoires
T-shirt1.56×Fashion & Accessoires
Unisex2.37×Fashion & Accessoires
Shirt1.53×Fashion & Accessoires
Dress shirt2.48×Fashion & Accessoires
Trousers1.71×Fashion & Accessoires
Men's clothing1.54×Fashion & Accessoires
American English1.67×Business & Career
Bangladesh4.63×Travel & Leisure
Girl1.55×Kids & Family
Nordstrom rack1.54×Fashion & Accessoires
Skirt1.7×Fashion & Accessoires
Genetics1.5×Kids & Family
Gender1.56×Politics & Society
2010s in fashion2.01×Fashion & Accessoires
Textile1.57×Fashion & Accessoires
1990s in fashion2.04×Fashion & Accessoires
Cotton1.55×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western wear audience
TraitClusterScore
Luxury OrientationPREMIUM2.37
Risk AppetiteTHRILL2.13
DIY MentalityTHRILL1.37
Design AffinityPREMIUM1.37
Price SensitivityPREMIUM1.3
IndividualismJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Western wear
CountryShare
United States25.1%
Japan18.8%
China5.9%

See Western wear audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Western wear have in United States?

Western wear has an estimated audience of 31,522,051 people in United States, concentrated in Texas and California.

What is the gender split and age of Western wear fans?

60.6% of Western wear fans are female, 39.4% are male, with an average age of 40.1 years.

Which brands do Western wear fans like most?

Western wear fans show strongest brand affinity for Revenge of the Nerds (1713.31×), Sleeve (2.23×), and Undergarment (1.73×) over the country average.

Where do Western wear fans live in United States?

Western wear fans in United States are most concentrated in Texas (reach 8,136,135), California (reach 4,175,774), and Florida (reach 1,952,623). These three regions account for the largest share of the active audience.

What other brands do Western wear fans also like?

Beyond Western wear itself, the audience over-indexes on Sleeve (2.23×), Undergarment (1.73×), T-shirt (1.56×), and Unisex (2.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western wear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.