Rascasse Audience Intelligence

Unisex Audience in United States

A data profile of the people who buy, follow and care about Unisex in United States — modelled from more than twelve digital signal sources. Unisex has an estimated audience of 26,181,189 people in United States.

#780among Topic in United States#53in Fashion & Accessoires

The average Unisex fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unisex profile in United States.

Audience size
26.2M
in United States
Gender
57.6%♀
42.4% male
Age
40.3
average years
Country rank
#1140
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unisex fans

57.6% are female, 42.4% are male, average age 40.3.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Unisex audience in United States
MetricValue
Female57.6%
Male42.4%
Average age40.3
Estimated audience size26,181,189
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Unisex audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Unisex audience comes from United States.

Worldwide audience distribution share by country for Unisex
CountryShare
United States27.2%
Spain6.9%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unisex audience in United States is strongest.

Fig. 05

Top regions by affinity

Unisex fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1M1.32×
02Mississippi~300K1.32×
03Louisiana~400K1.29×
04New York~2M1.23×
05Maryland~600K1.23×
06Alabama~500K1.23×
07Arkansas~300K1.22×
08New Jersey~800K1.17×
09Texas~2.5M1.16×
10California~3.5M1.15×
11Virginia~700K1.15×
12South Carolina~500K1.15×
13Delaware~80K1.15×
14Florida~2M1.12×
15North Carolina~900K1.12×
16Oklahoma~300K1.08×
17Nevada~300K1.07×
18Illinois~900K1.04×
19Arizona~600K1.04×
20Hawaii~100K1.04×
21Tennessee~500K1.03×
22Indiana~500K1.01×
23Kentucky~300K1.00×
24Oregon~300K1.00×
25Connecticut~300K1.00×
26Missouri~400K0.99×
27Washington, District of Columbia~80K0.99×
28Massachusetts~500K0.98×
29Pennsylvania~900K0.97×
30Washington~500K0.97×
31Alaska~50K0.97×
32New Mexico~100K0.96×
33Rhode Island~80K0.95×
34North Dakota~50K0.95×
35Kansas~200K0.94×
36South Dakota~60K0.94×
37Minnesota~300K0.93×
38Nebraska~100K0.93×
39Ohio~700K0.92×
40Maine~90K0.92×
41Iowa~200K0.91×
42West Virginia~100K0.91×
43Vermont~40K0.91×
44Michigan~600K0.90×
45Wisconsin~300K0.89×
46New Hampshire~90K0.89×
47Montana~60K0.88×
48Idaho~100K0.87×
49Utah~200K0.86×
50Colorado~300K0.80×
Fig. 06

Affinity by region

Affinity by region — Unisex, United States
0.80×1.00×1.32×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Unisex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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