Unisex Audience in Germany
Unisex has an estimated audience of 2,996,633 people in Germany. 59.4% are female, 40.6% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Dress shirt, T-shirt, Sleeve, Discount stores, Online shopping.
The average Unisex fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Dress shirt, T-shirt, Sleeve, with strongest over-indexing on Dress shirt (5.89× the country average). Demographically, the Unisex audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Unisex fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 40.0 |
| Estimated audience size | 2,996,633 |
Audience persona
The typical Unisex fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Dress shirt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 704,761 | 1.07× |
| Baden-Württemberg | 528,750 | 1.29× |
| Bayern | 476,393 | 0.99× |
| Niedersachsen | 312,344 | 1.07× |
| Hessen | 260,553 | 1.14× |
| Rheinland-Pfalz | 167,830 | 1.12× |
| Sachsen | 145,500 | 0.99× |
| Berlin | 117,991 | 0.88× |
| Schleswig-Holstein | 107,871 | 1× |
| Brandenburg | 89,200 | 0.96× |
| Thüringen | 79,541 | 1.04× |
| Sachsen-Anhalt | 69,847 | 0.9× |
| Hamburg | 66,645 | 0.98× |
| Mecklenburg-Vorpommern | 45,012 | 0.79× |
| Saarland | 34,052 | 0.93× |
| Bremen | 21,541 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dress shirt | 5.89× | Fashion & Accessoires |
| T-shirt | 3.27× | Fashion & Accessoires |
| Sleeve | 5.11× | Fashion & Accessoires |
| Discount stores | 1.82× | Shopping |
| Online shopping | 1.58× | Shopping |
| Business | 1.52× | Business & Career |
| Gala | 1.91× | News |
| Western wear | 3.96× | Fashion & Accessoires |
| Cosmetics | 1.56× | Beauty & Wellness |
| Family | 1.51× | Kids & Family |
| Furniture | 1.57× | Home & Garden |
| Dresses | 2.12× | Fashion & Accessoires |
| Tchibo | 2.25× | Shopping |
| Child | 1.84× | Kids & Family |
| Physical exercise | 1.52× | Sports |
| Mobile app | 1.5× | Technology & Electronics |
| Luxury goods | 1.54× | Fashion & Accessoires |
| Children's clothing | 2.28× | Fashion & Accessoires |
| Jewelry | 1.56× | Fashion & Accessoires |
| Shirt | 2.66× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| Sustainability | BALANCE | 1.2 |
| Sports Activity | POWER | 1.17 |
| Family Orientation | CONSERVATISM | 1.17 |
| Creativity | OPEN | 1.16 |
| Design Affinity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Spain | 6.9% |
| United Kingdom | 5.0% |
See Unisex audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Unisex have in Germany?
Unisex has an estimated audience of 2,996,633 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Unisex fans?
59.4% of Unisex fans are female, 40.6% are male, with an average age of 40.0 years.
Which brands do Unisex fans like most?
Unisex fans show strongest brand affinity for Dress shirt (5.89×), T-shirt (3.27×), and Sleeve (5.11×) over the country average.
Where do Unisex fans live in Germany?
Unisex fans in Germany are most concentrated in Nordrhein-Westfalen (reach 704,761), Baden-Württemberg (reach 528,750), and Bayern (reach 476,393). These three regions account for the largest share of the active audience.
What other brands do Unisex fans also like?
Beyond Unisex itself, the audience over-indexes on T-shirt (3.27×), Sleeve (5.11×), Discount stores (1.82×), and Online shopping (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Unisex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.