Rascasse Audience Intelligence

Unisex Audience in Germany

A data profile of the people who buy, follow and care about Unisex in Germany — modelled from more than twelve digital signal sources. Unisex has an estimated audience of 2,996,633 people in Germany.

#1300among Topic in Germany#112in Fashion & Accessoires

The average Unisex fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Dress shirt, T-shirt, Sleeve, with strongest over-indexing on Dress shirt (5.89× the country average).

Demographically, the Unisex audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Creativity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Unisex fan in Germany is more female, around 40.0 years old, with strong Creativity tendencies and a notable affinity for Dress shirt.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unisex profile in Germany.

Audience size
3M
in Germany
Gender
59.4%♀
40.6% male
Age
40.0
average years
Country rank
#2123
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unisex fans

59.4% are female, 40.6% are male, average age 40.0.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Unisex audience in Germany
MetricValue
Female59.4%
Male40.6%
Average age40.0
Estimated audience size2,996,633
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Unisex audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Unisex audience comes from Germany.

Worldwide audience distribution share by country for Unisex
CountryShare
United States27.2%
Spain6.9%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unisex audience in Germany is strongest.

Fig. 05

Top regions by affinity

Unisex fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~500K1.30×
02Rheinland-Pfalz~200K1.12×
03Hessen~300K1.10×
04Niedersachsen~300K1.06×
05Thüringen~80K1.06×
06Nordrhein-Westfalen~700K1.04×
07Saarland~40K1.02×
08Schleswig-Holstein~100K0.99×
09Sachsen~100K0.97×
10Brandenburg~90K0.97×
11Hamburg~60K0.96×
12Bayern~500K0.95×
13Sachsen-Anhalt~70K0.94×
14Bremen~20K0.91×
15Mecklenburg-Vorpommern~50K0.90×
16Berlin~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Unisex, Germany
0.84×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unisex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unisex audience
#·InterestCategoryAffinity×
01Dress shirtFashion & Accessoires5.89×
02SleeveFashion & Accessoires5.11×
03Western wearFashion & Accessoires3.96×
04T-shirtFashion & Accessoires3.27×
05ShirtFashion & Accessoires2.66×
06Children's clothingFashion & Accessoires2.28×
07TchiboShopping2.25×
08DressesFashion & Accessoires2.12×
09ChildKids & Family1.84×
10Discount storesShopping1.82×
11GiftShopping1.75×
12Online shoppingShopping1.58×
13FurnitureHome & Garden1.57×
14CosmeticsBeauty & Wellness1.56×
15JewelryFashion & Accessoires1.56×
16Luxury goodsFashion & Accessoires1.54×
17BusinessBusiness & Career1.52×
18Physical exerciseSports1.52×
19FamilyKids & Family1.51×
20Mobile appTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unisex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unisex audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.51×
Price SensitivityPREMIUM1.50×
ExtroversionTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unisex audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.86×
MindfulnessBALANCE0.86×
TravellingTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unisex have in Germany?

Unisex has an estimated audience of 2,996,633 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Unisex fans?

59.4% of Unisex fans are female, 40.6% are male, with an average age of 40.0 years.

03

Which brands do Unisex fans like most?

Unisex fans show strongest brand affinity for Dress shirt (5.89×), T-shirt (3.27×), and Sleeve (5.11×) over the country average.

04

Where do Unisex fans live in Germany?

Unisex fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Baden-Württemberg (reach ~500K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Unisex fans also like?

Beyond Unisex itself, the audience over-indexes on T-shirt (3.27×), Sleeve (5.11×), Discount stores (1.82×), and Online shopping (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Unisex audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Unisex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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