T-shirt Audience in Germany
T-shirt has an estimated audience of 8,068,507 people in Germany. 58.4% are female, 41.6% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Škoda Kodiaq, Stradivarius, KLIX (AM), Corfu (regional unit).
The average T-shirt fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Škoda Kodiaq, Stradivarius, with strongest over-indexing on Rossmann (1.61× the country average). Demographically, the T-shirt audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of T-shirt fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 40.7 |
| Estimated audience size | 8,068,507 |
Audience persona
The typical T-shirt fan in Germany is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,952,299 | 1.11× |
| Bayern | 1,264,521 | 0.97× |
| Baden-Württemberg | 1,158,157 | 1.05× |
| Niedersachsen | 829,357 | 1.06× |
| Hessen | 570,682 | 0.93× |
| Sachsen | 416,045 | 1.05× |
| Rheinland-Pfalz | 415,131 | 1.03× |
| Berlin | 324,019 | 0.9× |
| Schleswig-Holstein | 277,600 | 0.96× |
| Brandenburg | 274,667 | 1.1× |
| Sachsen-Anhalt | 231,955 | 1.11× |
| Thüringen | 226,027 | 1.1× |
| Hamburg | 168,863 | 0.93× |
| Mecklenburg-Vorpommern | 152,522 | 0.99× |
| Saarland | 90,973 | 0.92× |
| Bremen | 55,562 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.61× | Shopping |
| Škoda Kodiaq | 2.68× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 2.1× | Music & Radio |
| Corfu (regional unit) | 2.39× | Travel & Leisure |
| Home Delivery | 2.06× | Food & Beverages |
| Esra Erol | 3.38× | Movies & TV |
| The Hunt (2012 film) | 2.18× | Movies & TV |
| Keeper (password manager) | 2.04× | Technology & Electronics |
| Volvo V60 | 2.19× | Cars & Mobility |
| Theocracy | 4.49× | Music & Radio |
| Sinister (band) | 5.36× | Music & Radio |
| Coworking | 1.72× | Business & Career |
| Homesteading | 2.62× | Home & Garden |
| Kieser Training | 1.57× | Sports |
| Celtic mythology | 1.95× | Arts & Culture |
| Glashütte | 1.59× | Travel & Leisure |
| Pantsuit | 2.38× | Fashion & Accessoires |
| Huck (magazine) | 3.45× | Internet & Social Media |
| Throne of Glass | 1.96× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.29 |
| Pet Ownership | JOY | 1.16 |
| Sports Activity | POWER | 1.13 |
| Early Adopter Mentality | POWER | 1.1 |
| Creativity | OPEN | 1.09 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
See T-shirt audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does T-shirt have in Germany?
T-shirt has an estimated audience of 8,068,507 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of T-shirt fans?
58.4% of T-shirt fans are female, 41.6% are male, with an average age of 40.7 years.
Which brands do T-shirt fans like most?
T-shirt fans show strongest brand affinity for Rossmann (1.61×), Škoda Kodiaq (2.68×), and Stradivarius (1.97×) over the country average.
Where do T-shirt fans live in Germany?
T-shirt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,952,299), Bayern (reach 1,264,521), and Baden-Württemberg (reach 1,158,157). These three regions account for the largest share of the active audience.
What other brands do T-shirt fans also like?
Beyond T-shirt itself, the audience over-indexes on Škoda Kodiaq (2.68×), Stradivarius (1.97×), KLIX (AM) (2.1×), and Corfu (regional unit) (2.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.