T-shirt Audience in Canada
T-shirt has an estimated audience of 4,981,079 people in Canada. 55.0% are female, 45.0% are male, average age 42.1. Top brand affinities: Real property, Blanket, Bored Panda, Ugg boots, Wedding dress.
Top brand affinities include Real property, Blanket, Bored Panda, with strongest over-indexing on Real property (1.54× the country average). Demographically, the T-shirt audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Fashion & Accessoires · Type: Topic
Demographics of T-shirt fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 42.1 |
| Estimated audience size | 4,981,079 |
Audience persona
The typical T-shirt fan in Canada is balanced, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Real property.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.54× | Home & Garden |
| Blanket | 2.0× | Home & Garden |
| Bored Panda | 1.9× | Internet & Social Media |
| Ugg boots | 1.54× | Fashion & Accessoires |
| Wedding dress | 1.5× | Fashion & Accessoires |
| Non-alcoholic beverage | 1.58× | Food & Beverages |
| Levi Strauss & Co. | 1.56× | Fashion & Accessoires |
| Dickies | 3.16× | Fashion & Accessoires |
| Hilary Duff | 1.56× | Movies & TV |
| Bohemianism | 1.5× | Fashion & Accessoires |
| Mineral water | 1.55× | Food & Beverages |
| Drew Barrymore | 1.67× | Movies & TV |
| John Travolta | 1.55× | Movies & TV |
| Duvet | 2.37× | Home & Garden |
| Kevin Costner | 1.51× | Movies & TV |
| Carhartt | 1.52× | Fashion & Accessoires |
| Christian Bale | 1.61× | Movies & TV |
| Costume party | 1.67× | Arts & Culture |
| Jumpsuit | 1.59× | Fashion & Accessoires |
| Torrid | 1.51× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.24 |
| Tradition | CONSERVATISM | 1.23 |
| Individualism | JOY | 1.22 |
| Family Orientation | CONSERVATISM | 1.15 |
| Creativity | OPEN | 1.1 |
| Convenience Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
See T-shirt audiences in other countries
More Fashion & Accessoires audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.