A data profile of the people who buy, follow and care about T-shirt in Canada — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 4,981,079 people in Canada.
T-shirt has an estimated audience of 4,981,079 people in Canada. 55.0% are female, 45.0% are male, average age 42.1. Top brand affinities: Real property, Blanket, Bored Panda, Ugg boots, Wedding dress.
Top brand affinities include Real property, Blanket, Bored Panda, with strongest over-indexing on Real property (1.54× the country average).
Demographically, the T-shirt audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Tradition.
The typical T-shirt fan in Canada is balanced, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the T-shirt profile in Canada.
55.0% are female, 45.0% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 42.1 |
| Estimated audience size | 4,981,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide T-shirt audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dickies | Fashion & Accessoires | 3.16× | ||
| 02 | Duvet | Home & Garden | 2.37× | ||
| 03 | Blanket | Home & Garden | 2.00× | ||
| 04 | Bored Panda | Internet & Social Media | 1.90× | ||
| 05 | Drew Barrymore | Movies & TV | 1.67× | ||
| 06 | Costume party | Arts & Culture | 1.67× | ||
| 07 | Christian Bale | Movies & TV | 1.61× | ||
| 08 | Jumpsuit | Fashion & Accessoires | 1.59× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.58× | ||
| 10 | Levi Strauss & Co. | Fashion & Accessoires | 1.56× | ||
| 11 | Hilary Duff | Movies & TV | 1.56× | ||
| 12 | Mineral water | Food & Beverages | 1.55× | ||
| 13 | John Travolta | Movies & TV | 1.55× | ||
| 14 | Real property | Home & Garden | 1.54× | ||
| 15 | Ugg boots | Fashion & Accessoires | 1.54× | ||
| 16 | Carhartt | Fashion & Accessoires | 1.52× | ||
| 17 | Kevin Costner | Movies & TV | 1.51× | ||
| 18 | Wedding dress | Fashion & Accessoires | 1.50× | ||
| 19 | Bohemianism | Fashion & Accessoires | 1.50× | ||
| 20 | Prince (musician) | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.24× | |
| Tradition | CONSERVATISM | 1.23× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Social Media Usage | JOY | 0.87× | |
| Mindfulness | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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