A data profile of the people who buy, follow and care about T-shirt in France — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 9,085,021 people in France.
T-shirt has an estimated audience of 9,085,021 people in France. 58.8% are female, 41.2% are male, average age 43.9. Top brand affinities: Kitchen, Real property, Dress shirt, Permanent residency, Google Maps.
Top brand affinities include Kitchen, Real property, Dress shirt, with strongest over-indexing on Kitchen (2.09× the country average).
Demographically, the T-shirt audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical T-shirt fan in France is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Kitchen.
The key figures that characterise the T-shirt profile in France.
58.8% are female, 41.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.9 |
| Estimated audience size | 9,085,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide T-shirt audience comes from France.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pandora | Fashion & Accessoires | 3.49× | ||
| 02 | Permanent residency | Business & Career | 3.00× | ||
| 03 | Tinder | Internet & Social Media | 3.00× | ||
| 04 | Kitchen garden | Home & Garden | 3.00× | ||
| 05 | Fiberglass | Technology & Electronics | 3.00× | ||
| 06 | Improvisation | Music & Radio | 3.00× | ||
| 07 | Dress shirt | Fashion & Accessoires | 2.93× | ||
| 08 | Volunteering | Politics & Society | 2.22× | ||
| 09 | Deal of the day | Shopping | 2.14× | ||
| 10 | Kindergarten | Kids & Family | 2.11× | ||
| 11 | Kitchen | Home & Garden | 2.09× | ||
| 12 | Zara | Shopping | 1.88× | ||
| 13 | Promod | Fashion & Accessoires | 1.77× | ||
| 14 | Volotea | Travel & Leisure | 1.68× | ||
| 15 | Skirt | Fashion & Accessoires | 1.68× | ||
| 16 | Real property | Home & Garden | 1.66× | ||
| 17 | Sunglasses | Fashion & Accessoires | 1.62× | ||
| 18 | Google Maps | Internet & Social Media | 1.57× | ||
| 19 | Emmanuel Macron | Politics & Society | 1.57× | ||
| 20 | Apartment | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.70× | |
| Indulgence | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Risk Appetite | THRILL | 0.88× | |
| Career Orientation | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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