Sunglasses Audience in France
Sunglasses has an estimated audience of 6,315,273 people in France. 56.6% are female, 43.4% are male, average age 41.8. Top regions: Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities: H&M, Ready-to-wear, Shirt, Women's clothing, IKEA.
The average Sunglasses fan in France is 41.8 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities include H&M, Ready-to-wear, Shirt, with strongest over-indexing on H&M (2.12× the country average). Demographically, the Sunglasses audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sunglasses fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 41.8 |
| Estimated audience size | 6,315,273 |
Audience persona
The typical Sunglasses fan in France is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for H&M.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,378,512 | 2.1× |
| Provence-Alpes-Côte d'Azur | 1,065,430 | 2.27× |
| Auvergne-Rhône-Alpes | 803,382 | 1.08× |
| Occitanie | 664,849 | 1.22× |
| Hauts-de-France | 518,036 | 0.93× |
| Nouvelle-Aquitaine | 410,455 | 0.74× |
| Grand Est | 399,819 | 0.78× |
| Pays de la Loire | 214,360 | 0.61× |
| Normandy | 183,010 | 0.6× |
| Brittany | 176,423 | 0.57× |
| Centre-Val de Loire | 169,174 | 0.71× |
| Bourgogne-Franche-Comté | 133,777 | 0.52× |
| Corsica | 26,831 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| H&M | 2.12× | Shopping |
| Ready-to-wear | 2.72× | Fashion & Accessoires |
| Shirt | 2.75× | Fashion & Accessoires |
| Women's clothing | 1.76× | Fashion & Accessoires |
| IKEA | 1.64× | Home & Garden |
| Primark | 1.91× | Shopping |
| Men's clothing | 2.05× | Fashion & Accessoires |
| Handbags | 2.12× | Fashion & Accessoires |
| Trousers | 2.3× | Fashion & Accessoires |
| Hermès | 2.49× | Fashion & Accessoires |
| Jewelry | 1.51× | Fashion & Accessoires |
| Sneakers (footwear) | 2.23× | Fashion & Accessoires |
| Dresses | 1.76× | Fashion & Accessoires |
| Natural skin care | 2.89× | Beauty & Wellness |
| Bracelet | 2.27× | Fashion & Accessoires |
| Uniqlo | 2.04× | Shopping |
| Spas | 1.55× | Beauty & Wellness |
| Children's clothing | 2.22× | Fashion & Accessoires |
| American English | 2.41× | Business & Career |
| Party dress | 3.15× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.1 |
| Mindfulness | BALANCE | 1.85 |
| Indulgence | JOY | 1.53 |
| Community Orientation | OPEN | 1.5 |
| Social Media Usage | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.6% |
See Sunglasses audiences in other countries
More Fashion & Accessoires audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Sunglasses have in France?
Sunglasses has an estimated audience of 6,315,273 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
What is the gender split and age of Sunglasses fans?
56.6% of Sunglasses fans are female, 43.4% are male, with an average age of 41.8 years.
Which brands do Sunglasses fans like most?
Sunglasses fans show strongest brand affinity for H&M (2.12×), Ready-to-wear (2.72×), and Shirt (2.75×) over the country average.
Where do Sunglasses fans live in France?
Sunglasses fans in France are most concentrated in Île-de-France (reach 2,378,512), Provence-Alpes-Côte d'Azur (reach 1,065,430), and Auvergne-Rhône-Alpes (reach 803,382). These three regions account for the largest share of the active audience.
What other brands do Sunglasses fans also like?
Beyond Sunglasses itself, the audience over-indexes on Ready-to-wear (2.72×), Shirt (2.75×), Women's clothing (1.76×), and IKEA (1.64×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.