A data profile of the people who buy, follow and care about Shirt in France — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 6,313,057 people in France.
Shirt has an estimated audience of 6,313,057 people in France. 59.5% are female, 40.5% are male, average age 43.1. Top brand affinities: Deal of the day, Luxury goods, Pandora, Les Échos, Leather.
Top brand affinities include Deal of the day, Luxury goods, Pandora, with strongest over-indexing on Deal of the day (4.96× the country average).
Demographically, the Shirt audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Sustainability.
The typical Shirt fan in France is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Shirt profile in France.
59.5% are female, 40.5% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.1 |
| Estimated audience size | 6,313,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Shirt audience comes from France.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cashback reward program | Shopping | 7.23× | ||
| 02 | Pandora | Fashion & Accessoires | 5.49× | ||
| 03 | Buy one, get one free | Shopping | 5.03× | ||
| 04 | Deal of the day | Shopping | 4.96× | ||
| 05 | Lunch | Food & Beverages | 3.47× | ||
| 06 | Wedding dress | Fashion & Accessoires | 3.45× | ||
| 07 | Roland Garros | Sports | 3.45× | ||
| 08 | Fendi | Fashion & Accessoires | 3.44× | ||
| 09 | Les Échos | News | 3.24× | ||
| 10 | Printemps | Fashion & Accessoires | 3.10× | ||
| 11 | Fast food restaurants | Food & Beverages | 3.01× | ||
| 12 | Leather | Fashion & Accessoires | 2.94× | ||
| 13 | Sunglasses | Fashion & Accessoires | 2.75× | ||
| 14 | Haute couture | Fashion & Accessoires | 2.67× | ||
| 15 | Zara | Shopping | 2.55× | ||
| 16 | Take-out | Food & Beverages | 2.25× | ||
| 17 | Toys | Games | 2.10× | ||
| 18 | Kitchen | Home & Garden | 2.08× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.85× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Sustainability | BALANCE | 1.79× | |
| Community Orientation | OPEN | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| DIY Mentality | THRILL | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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