A data profile of the people who buy, follow and care about Shirt in Brazil — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 7,485,098 people in Brazil.
Shirt has an estimated audience of 7,485,098 people in Brazil. 66.6% are female, 33.4% are male, average age 40.2. Top brand affinities: Instagram, Shopping malls, Rock music, Medicine, Fragrances.
Top brand affinities include Instagram, Shopping malls, Rock music, with strongest over-indexing on Instagram (1.72× the country average).
Demographically, the Shirt audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Creativity.
The typical Shirt fan in Brazil is more female, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Instagram.
The key figures that characterise the Shirt profile in Brazil.
66.6% are female, 33.4% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 40.2 |
| Estimated audience size | 7,485,098 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Shirt audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unisex | Fashion & Accessoires | 2.30× | ||
| 02 | Nike | Fashion & Accessoires | 2.13× | ||
| 03 | Dafiti | Fashion & Accessoires | 2.03× | ||
| 04 | mulheres | Movies & TV | 1.74× | ||
| 05 | Centauro | Cars & Mobility | 1.73× | ||
| 06 | Internet & Social Media | 1.72× | |||
| 07 | Art jewelry | Fashion & Accessoires | 1.72× | ||
| 08 | Skirt | Fashion & Accessoires | 1.71× | ||
| 09 | Coritiba Foot Ball Club | Sports | 1.69× | ||
| 10 | Lojas Renner | Fashion & Accessoires | 1.69× | ||
| 11 | Shopping malls | Shopping | 1.67× | ||
| 12 | Handbags | Fashion & Accessoires | 1.64× | ||
| 13 | Rock music | Music & Radio | 1.63× | ||
| 14 | Hip hop music | Music & Radio | 1.62× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.62× | ||
| 16 | Pop music | Music & Radio | 1.59× | ||
| 17 | Fragrances | Beauty & Wellness | 1.58× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.56× | ||
| 19 | Medicine | Business & Career | 1.53× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.45× | |
| Creativity | OPEN | 1.43× | |
| Design Affinity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Spirituality | BALANCE | 0.74× | |
| Community Orientation | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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