A data profile of the people who buy, follow and care about Unisex in Brazil — modelled from more than twelve digital signal sources. Unisex has an estimated audience of 3,613,498 people in Brazil.
The average Unisex fan in Brazil is 39.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Sleeve, Western wear, Dress shirt, with strongest over-indexing on Sleeve (5.48× the country average).
Demographically, the Unisex audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Unisex fan in Brazil is more female, around 39.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Sleeve.
The key figures that characterise the Unisex profile in Brazil.
67.7% are female, 32.3% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 39.6 |
| Estimated audience size | 3,613,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Unisex audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.2% |
| Spain | 6.9% |
| United Kingdom | 5.0% |
Where the Unisex audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~70K | 1.17× | |
| 02 | Pará | ~100K | 1.16× | |
| 03 | Maranhão | ~100K | 1.16× | |
| 04 | Roraima | ~10K | 1.09× | |
| 05 | Rondônia | ~30K | 1.08× | |
| 06 | Piauí | ~50K | 1.07× | |
| 07 | Amapá | ~10K | 1.07× | |
| 08 | Rio Grande do Norte | ~60K | 1.04× | |
| 09 | Alagoas | ~50K | 1.04× | |
| 10 | Acre | ~10K | 1.04× | |
| 11 | Bahia | ~200K | 1.02× | |
| 12 | Ceará | ~200K | 1.01× | |
| 13 | Pernambuco | ~200K | 1.00× | |
| 14 | Sergipe | ~40K | 1.00× | |
| 15 | Tocantins | ~20K | 0.99× | |
| 16 | Paraíba | ~70K | 0.97× | |
| 17 | Rio Grande do Sul | ~200K | 0.94× | |
| 18 | Mato Grosso do Sul | ~50K | 0.94× | |
| 19 | Santa Catarina | ~200K | 0.93× | |
| 20 | Goiás | ~100K | 0.92× | |
| 21 | Mato Grosso | ~60K | 0.91× | |
| 22 | Espírito Santo | ~70K | 0.87× | |
| 23 | Minas Gerais | ~300K | 0.85× | |
| 24 | Rio de Janeiro | ~300K | 0.84× | |
| 25 | Federal District | ~50K | 0.83× | |
| 26 | São Paulo | ~700K | 0.76× | |
| 27 | Paraná | ~200K | 0.75× |
The strongest cross-interests of the Unisex audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dress shirt | Fashion & Accessoires | 6.03× | ||
| 02 | Sleeve | Fashion & Accessoires | 5.48× | ||
| 03 | Western wear | Fashion & Accessoires | 4.69× | ||
| 04 | Denim | Fashion & Accessoires | 3.42× | ||
| 05 | Undergarment | Fashion & Accessoires | 3.05× | ||
| 06 | T-shirt | Fashion & Accessoires | 2.57× | ||
| 07 | Dafiti | Fashion & Accessoires | 2.46× | ||
| 08 | Gender | Politics & Society | 2.34× | ||
| 09 | Shirt | Fashion & Accessoires | 2.30× | ||
| 10 | Kinship | Kids & Family | 2.27× | ||
| 11 | Ancient Egypt | Politics & Society | 2.19× | ||
| 12 | Developmental psychology | Health | 1.95× | ||
| 13 | Coritiba Foot Ball Club | Sports | 1.91× | ||
| 14 | Dresses | Fashion & Accessoires | 1.64× | ||
| 15 | Footwear | Fashion & Accessoires | 1.61× | ||
| 16 | Supreme Federal Court | Politics & Society | 1.61× | ||
| 17 | Woman | Kids & Family | 1.60× | ||
| 18 | Price | Shopping | 1.54× | ||
| 19 | Infant | Kids & Family | 1.51× | ||
| 20 | Portuguese Empire | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.46× | |
| Creativity | OPEN | 1.32× | |
| Design Affinity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.88× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Spirituality | BALANCE | 0.94× |
Unisex has an estimated audience of 3,613,498 people in Brazil, concentrated in São Paulo and Minas Gerais.
67.7% of Unisex fans are female, 32.3% are male, with an average age of 39.6 years.
Unisex fans show strongest brand affinity for Sleeve (5.48×), Western wear (4.69×), and Dress shirt (6.03×) over the country average.
Unisex fans in Brazil are most concentrated in São Paulo (reach ~700K), Minas Gerais (reach ~300K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Unisex itself, the audience over-indexes on Western wear (4.69×), Dress shirt (6.03×), Undergarment (3.05×), and T-shirt (2.57×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Unisex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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