A data profile of the people who buy, follow and care about Sleeve in Brazil — modelled from more than twelve digital signal sources. Sleeve has an estimated audience of 3,853,861 people in Brazil.
Sleeve has an estimated audience of 3,853,861 people in Brazil. 68.7% are female, 31.3% are male, average age 40.3. Top brand affinities: Outerwear, Unisex, Instagram, Dafiti, Coritiba Foot Ball Club.
Top brand affinities include Outerwear, Unisex, Instagram, with strongest over-indexing on Outerwear (17.11× the country average).
Demographically, the Sleeve audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Creativity, Sustainability.
The typical Sleeve fan in Brazil is more female, around 40.3 years old, with strong Creativity tendencies and a notable affinity for Outerwear.
The key figures that characterise the Sleeve profile in Brazil.
68.7% are female, 31.3% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 40.3 |
| Estimated audience size | 3,853,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Sleeve audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.5% |
| United Kingdom | 6.1% |
| Italy | 5.1% |
The strongest cross-interests of the Sleeve audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 17.11× | ||
| 02 | Unisex | Fashion & Accessoires | 5.48× | ||
| 03 | Dafiti | Fashion & Accessoires | 2.74× | ||
| 04 | Coritiba Foot Ball Club | Sports | 2.37× | ||
| 05 | mulheres | Movies & TV | 2.32× | ||
| 06 | Centauro | Cars & Mobility | 2.18× | ||
| 07 | Art jewelry | Fashion & Accessoires | 2.13× | ||
| 08 | Lojas Renner | Fashion & Accessoires | 1.93× | ||
| 09 | Netshoes | Shopping | 1.73× | ||
| 10 | Drop shipping | Shopping | 1.68× | ||
| 11 | Boutiques | Fashion & Accessoires | 1.68× | ||
| 12 | Beauty salons | Beauty & Wellness | 1.66× | ||
| 13 | Shopping malls | Shopping | 1.65× | ||
| 14 | Hip hop music | Music & Radio | 1.64× | ||
| 15 | Fragrances | Beauty & Wellness | 1.63× | ||
| 16 | Air travel | Travel & Leisure | 1.63× | ||
| 17 | Internet & Social Media | 1.61× | |||
| 18 | Rock music | Music & Radio | 1.56× | ||
| 19 | Medicine | Business & Career | 1.52× | ||
| 20 | Pop music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.59× | |
| Sustainability | BALANCE | 1.58× | |
| Design Affinity | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Spirituality | BALANCE | 0.66× | |
| Tradition | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sleeve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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