Sleeve Audience in Germany
Sleeve has an estimated audience of 3,137,560 people in Germany. 62.8% are female, 37.2% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Gil Ofarim, Emil Nolde, Stradivarius, Progressive rock.
The average Sleeve fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Gil Ofarim, Emil Nolde, with strongest over-indexing on Škoda Kodiaq (2.79× the country average). Demographically, the Sleeve audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sleeve fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 40.6 |
| Estimated audience size | 3,137,560 |
Audience persona
The typical Sleeve fan in Germany is more female, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 718,083 | 1.05× |
| Bayern | 514,077 | 1.02× |
| Baden-Württemberg | 433,291 | 1.01× |
| Niedersachsen | 300,876 | 0.99× |
| Hessen | 286,473 | 1.2× |
| Rheinland-Pfalz | 160,343 | 1.02× |
| Berlin | 147,266 | 1.05× |
| Sachsen | 146,986 | 0.96× |
| Brandenburg | 122,377 | 1.26× |
| Schleswig-Holstein | 110,217 | 0.98× |
| Hamburg | 72,694 | 1.03× |
| Sachsen-Anhalt | 65,864 | 0.81× |
| Thüringen | 65,588 | 0.82× |
| Mecklenburg-Vorpommern | 50,041 | 0.84× |
| Saarland | 38,390 | 1× |
| Bremen | 26,531 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 2.79× | Cars & Mobility |
| Gil Ofarim | 1.72× | Music & Radio |
| Emil Nolde | 6.46× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.75× | Music & Radio |
| Durban University of Technology | 4.59× | Business & Career |
| KLIX (AM) | 2.09× | Music & Radio |
| Jersey (fabric) | 3.9× | Fashion & Accessoires |
| Home Delivery | 1.87× | Food & Beverages |
| Corfu (regional unit) | 1.93× | Travel & Leisure |
| Kieser Training | 2.31× | Sports |
| Graham Greene | 2.6× | Literature |
| Janitor | 3.44× | Home & Garden |
| Emirdağ | 5.65× | Travel & Leisure |
| Bank account | 1.54× | Business & Career |
| Keeper (password manager) | 2.13× | Technology & Electronics |
| Volvo V60 | 2.31× | Cars & Mobility |
| Theocracy | 4.72× | Music & Radio |
| Stamp collecting | 2.39× | Home & Garden |
| Dardania (Europe) | 12.41× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.46 |
| Early Adopter Mentality | POWER | 1.42 |
| Creativity | OPEN | 1.37 |
| Family Orientation | CONSERVATISM | 1.25 |
| Sports Activity | POWER | 1.23 |
| Luxury Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| United Kingdom | 6.1% |
| Italy | 5.1% |
See Sleeve audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sleeve have in Germany?
Sleeve has an estimated audience of 3,137,560 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sleeve fans?
62.8% of Sleeve fans are female, 37.2% are male, with an average age of 40.6 years.
Which brands do Sleeve fans like most?
Sleeve fans show strongest brand affinity for Škoda Kodiaq (2.79×), Gil Ofarim (1.72×), and Emil Nolde (6.46×) over the country average.
Where do Sleeve fans live in Germany?
Sleeve fans in Germany are most concentrated in Nordrhein-Westfalen (reach 718,083), Bayern (reach 514,077), and Baden-Württemberg (reach 433,291). These three regions account for the largest share of the active audience.
What other brands do Sleeve fans also like?
Beyond Sleeve itself, the audience over-indexes on Gil Ofarim (1.72×), Emil Nolde (6.46×), Stradivarius (1.97×), and Progressive rock (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sleeve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.