Rascasse Audience Intelligence

Sleeve Audience in Germany

A data profile of the people who buy, follow and care about Sleeve in Germany — modelled from more than twelve digital signal sources. Sleeve has an estimated audience of 3,137,560 people in Germany.

#1222among Topic in Germany#103in Fashion & Accessoires

The average Sleeve fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mango, Formal wear, Purchase discount, with strongest over-indexing on Mango (8.5× the country average).

Demographically, the Sleeve audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sleeve fan in Germany is more female, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Mango.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sleeve profile in Germany.

Audience size
3.1M
in Germany
Gender
62.8%♀
37.2% male
Age
40.6
average years
Country rank
#1994
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sleeve fans

62.8% are female, 37.2% are male, average age 40.6.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Sleeve audience in Germany
MetricValue
Female62.8%
Male37.2%
Average age40.6
Estimated audience size3,137,560
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Sleeve audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Sleeve audience comes from Germany.

Worldwide audience distribution share by country for Sleeve
CountryShare
United States28.5%
United Kingdom6.1%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sleeve audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sleeve fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.14×
02Brandenburg~100K1.12×
03Saarland~40K1.07×
04Bremen~30K1.05×
05Nordrhein-Westfalen~700K1.02×
06Rheinland-Pfalz~200K1.02×
07Berlin~100K1.02×
08Baden-Württemberg~400K1.01×
09Schleswig-Holstein~100K1.00×
10Bayern~500K0.99×
11Niedersachsen~300K0.99×
12Sachsen~200K0.99×
13Hamburg~70K0.99×
14Thüringen~70K0.93×
15Mecklenburg-Vorpommern~50K0.91×
16Sachsen-Anhalt~70K0.90×
Fig. 06

Affinity by region

Affinity by region — Sleeve, Germany
0.90×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sleeve audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sleeve audience
#·InterestCategoryAffinity×
01Formal wearFashion & Accessoires14.29×
02DesigualFashion & Accessoires10.98×
03Banana RepublicFashion & Accessoires10.67×
04Purchase discountShopping10.32×
05MangoShopping8.50×
06Fila (company)Fashion & Accessoires7.95×
07OuterwearFashion & Accessoires5.71×
08Catherine O'HaraMovies & TV5.56×
09Western wearFashion & Accessoires5.47×
10UnisexFashion & Accessoires5.11×
11Cyber MondayShopping3.78×
12Sneaker collectingFashion & Accessoires3.47×
13SunglassesFashion & Accessoires3.41×
14Drop shippingShopping3.04×
15NatureHome & Garden2.47×
16VacationsTravel & Leisure2.47×
17EmailTechnology & Electronics2.44×
18Black Friday (shopping)Shopping2.26×
19FamilyKids & Family2.07×
20GermanyTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sleeve audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sleeve audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.40×
IndulgenceJOY1.56×
Early Adopter MentalityPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sleeve audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
DIY MentalityTHRILL0.89×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sleeve have in Germany?

Sleeve has an estimated audience of 3,137,560 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sleeve fans?

62.8% of Sleeve fans are female, 37.2% are male, with an average age of 40.6 years.

03

Which brands do Sleeve fans like most?

Sleeve fans show strongest brand affinity for Mango (8.5×), Formal wear (14.29×), and Purchase discount (10.32×) over the country average.

04

Where do Sleeve fans live in Germany?

Sleeve fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sleeve fans also like?

Beyond Sleeve itself, the audience over-indexes on Formal wear (14.29×), Purchase discount (10.32×), Desigual (10.98×), and Nature (2.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Sleeve audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sleeve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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