Fila (company) Audience in Germany
Fila (company) has an estimated audience of 799,887 people in Germany. 55.2% are female, 44.8% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Converse, Puma, Sportswear (fashion), ASICS, New Balance.
The average Fila (company) fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Converse, Puma, Sportswear (fashion), with strongest over-indexing on Converse (14.75× the country average). Demographically, the Fila (company) audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Fila (company) fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 33.9 |
| Estimated audience size | 799,887 |
Audience persona
The typical Fila (company) fan in Germany is more female, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Converse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 220,217 | 1.17× |
| Bayern | 146,926 | 1.06× |
| Baden-Württemberg | 130,275 | 1.11× |
| Niedersachsen | 87,059 | 1.04× |
| Hessen | 72,133 | 1.1× |
| Berlin | 49,265 | 1.28× |
| Rheinland-Pfalz | 44,064 | 1.02× |
| Schleswig-Holstein | 30,376 | 0.98× |
| Sachsen | 25,505 | 0.6× |
| Hamburg | 24,504 | 1.26× |
| Brandenburg | 24,231 | 0.91× |
| Thüringen | 19,690 | 0.9× |
| Sachsen-Anhalt | 18,842 | 0.85× |
| Mecklenburg-Vorpommern | 14,191 | 0.86× |
| Saarland | 8,639 | 0.82× |
| Bremen | 7,557 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Converse | 14.75× | Fashion & Accessoires |
| Puma | 17.18× | Fashion & Accessoires |
| Sportswear (fashion) | 13.99× | Fashion & Accessoires |
| ASICS | 12.78× | Fashion & Accessoires |
| New Balance | 9.03× | Fashion & Accessoires |
| Uniqlo | 8.26× | Shopping |
| Sneaker collecting | 8.85× | Fashion & Accessoires |
| Sports equipment | 7× | Sports |
| Sleeve | 7.95× | Fashion & Accessoires |
| Flywheel | 11.25× | Home & Garden |
| Under Armour | 8.12× | Fashion & Accessoires |
| Drop shipping | 4.16× | Shopping |
| Nike Skateboarding | 16.62× | Sports |
| Sneakers (footwear) | 4.2× | Fashion & Accessoires |
| Nike+ | 9.14× | Sports |
| DC Shoes | 16.53× | Fashion & Accessoires |
| Supreme | 7.77× | Fashion & Accessoires |
| Western wear | 6.28× | Fashion & Accessoires |
| H&M | 2.69× | Shopping |
| 6PM | 5.71× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.2 |
| Sustainability | BALANCE | 1.52 |
| Sports Activity | POWER | 1.4 |
| Luxury Orientation | PREMIUM | 1.27 |
| Creativity | OPEN | 1.23 |
| Price Sensitivity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Italy | 8.5% |
| Japan | 8.4% |
See Fila (company) audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does Fila (company) have in Germany?
Fila (company) has an estimated audience of 799,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fila (company) fans?
55.2% of Fila (company) fans are female, 44.8% are male, with an average age of 33.9 years.
Which brands do Fila (company) fans like most?
Fila (company) fans show strongest brand affinity for Converse (14.75×), Puma (17.18×), and Sportswear (fashion) (13.99×) over the country average.
Where do Fila (company) fans live in Germany?
Fila (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 220,217), Bayern (reach 146,926), and Baden-Württemberg (reach 130,275). These three regions account for the largest share of the active audience.
What other brands do Fila (company) fans also like?
Beyond Fila (company) itself, the audience over-indexes on Puma (17.18×), Sportswear (fashion) (13.99×), ASICS (12.78×), and New Balance (9.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fila (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.