Rascasse Audience Intelligence

3XL Audience in Germany

A data profile of the people who buy, follow and care about 3XL in Germany — modelled from more than twelve digital signal sources. 3XL has an estimated audience of 445,177 people in Germany.

#4962among Topic in Germany#613in Fashion & Accessoires

The average 3XL fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fila (company), Polo Ralph Lauren, Sun tanning, with strongest over-indexing on Fila (company) (16.52× the country average).

Demographically, the 3XL audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 3XL fan in Germany is more female, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for Fila (company).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 3XL profile in Germany.

Audience size
445K
in Germany
Gender
70.2%♀
29.8% male
Age
40.6
average years
Country rank
#12863
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 3XL fans

70.2% are female, 29.8% are male, average age 40.6.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for 3XL audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age40.6
Estimated audience size445,177
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the 3XL audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4926%
50+20%
Fig. 04

Worldwide distribution

1.6%

of the worldwide 3XL audience comes from Germany.

Worldwide audience distribution share by country for 3XL
CountryShare
United States29.3%
Thailand7.3%
Malaysia3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 3XL audience in Germany is strongest.

Fig. 05

Top regions by affinity

3XL fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.22×
02Bremen~4K1.13×
03Thüringen~10K1.05×
04Nordrhein-Westfalen~100K1.04×
05Berlin~20K1.04×
06Saarland~6K1.02×
07Niedersachsen~40K1.00×
08Sachsen-Anhalt~10K0.99×
09Schleswig-Holstein~20K0.98×
10Sachsen~20K0.96×
11Hamburg~10K0.95×
12Rheinland-Pfalz~20K0.94×
13Mecklenburg-Vorpommern~8K0.94×
14Brandenburg~10K0.93×
15Bayern~60K0.88×
16Baden-Württemberg~50K0.88×
Fig. 06

Affinity by region

Affinity by region — 3XL, Germany
0.88×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 3XL audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 3XL audience
#·InterestCategoryAffinity×
01Queen LatifahMusic & Radio20.00×
02MIAMODAFashion & Accessoires20.00×
03Yours ClothingFashion & Accessoires17.17×
04Fila (company)Fashion & Accessoires16.52×
05MissoniFashion & Accessoires14.90×
06Reiss (brand)Fashion & Accessoires11.15×
07Old NavyFashion & Accessoires9.00×
08Sun tanningBeauty & Wellness8.05×
09Polo Ralph LaurenFashion & Accessoires7.78×
10sheegoFashion & Accessoires6.64×
11Plus-size clothingFashion & Accessoires6.56×
12Diabetes mellitus awarenessHealth6.31×
13GymsharkSports5.37×
14Sex and the CityMovies & TV4.22×
15PandoraFashion & Accessoires4.03×
16RyanairTravel & Leisure2.29×
17Netto Marken-DiscountShopping2.20×
18TagesschauMovies & TV1.93×
19NatureHome & Garden1.71×
20FamilyKids & Family1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 3XL audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 3XL audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.18×
MindfulnessBALANCE1.64×
Price SensitivityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 3XL audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.77×
Risk AppetiteTHRILL0.81×
PatriotismCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 3XL have in Germany?

3XL has an estimated audience of 445,177 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 3XL fans?

70.2% of 3XL fans are female, 29.8% are male, with an average age of 40.6 years.

03

Which brands do 3XL fans like most?

3XL fans show strongest brand affinity for Fila (company) (16.52×), Polo Ralph Lauren (7.78×), and Sun tanning (8.05×) over the country average.

04

Where do 3XL fans live in Germany?

3XL fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do 3XL fans also like?

Beyond 3XL itself, the audience over-indexes on Polo Ralph Lauren (7.78×), Sun tanning (8.05×), Plus-size clothing (6.56×), and Sex and the City (4.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See 3XL audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 3XL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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