3XL Audience in Germany
3XL has an estimated audience of 445,177 people in Germany. 70.2% are female, 29.8% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Hunt (2012 film), Rossmann, Israel, Progressive rock, Natural rubber.
The average 3XL fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Hunt (2012 film), Rossmann, Israel, with strongest over-indexing on The Hunt (2012 film) (14.29× the country average). Demographically, the 3XL audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of 3XL fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 40.6 |
| Estimated audience size | 445,177 |
Audience persona
The typical 3XL fan in Germany is more female, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for The Hunt (2012 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,352 | 1.09× |
| Bayern | 62,224 | 0.87× |
| Baden-Württemberg | 51,507 | 0.85× |
| Hessen | 46,044 | 1.36× |
| Niedersachsen | 44,606 | 1.03× |
| Berlin | 23,364 | 1.17× |
| Sachsen | 20,817 | 0.95× |
| Rheinland-Pfalz | 19,473 | 0.87× |
| Schleswig-Holstein | 15,963 | 1× |
| Thüringen | 12,275 | 1.08× |
| Brandenburg | 11,589 | 0.84× |
| Sachsen-Anhalt | 10,759 | 0.93× |
| Hamburg | 9,093 | 0.9× |
| Mecklenburg-Vorpommern | 5,882 | 0.69× |
| Saarland | 5,339 | 0.98× |
| Bremen | 5,239 | 1.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Hunt (2012 film) | 14.29× | Movies & TV |
| Rossmann | 2.5× | Shopping |
| Israel | 4.2× | Travel & Leisure |
| Progressive rock | 2.92× | Music & Radio |
| Natural rubber | 2.89× | Cars & Mobility |
| Commercial mortgage | 2.22× | Business & Career |
| Coworking | 4.09× | Business & Career |
| Corfu (regional unit) | 3.16× | Travel & Leisure |
| Samanyolu Haber | 4.35× | Movies & TV |
| Škoda Kodiaq | 1.82× | Cars & Mobility |
| 3D printing | 1.81× | Technology & Electronics |
| Mahasarakham University | 16.04× | Business & Career |
| Minestrone | 1.98× | Food & Beverages |
| Bozkurt, Kastamonu | 7.98× | Travel & Leisure |
| MS Mode | 4.4× | Fashion & Accessoires |
| Caprivi Strip | 5.95× | |
| Home Delivery | 1.61× | Food & Beverages |
| Joshua Jackson | 2.64× | Movies & TV |
| Graham Greene (actor) | 2.19× | |
| YouGov | 3.88× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.12 |
| LGBTQ+ Identity | OPEN | 1.86 |
| Pet Ownership | JOY | 1.8 |
| Price Sensitivity | PREMIUM | 1.77 |
| Design Affinity | PREMIUM | 1.57 |
| Healthy Lifestyle | BALANCE | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Thailand | 7.3% |
| Malaysia | 3.7% |
See 3XL audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does 3XL have in Germany?
3XL has an estimated audience of 445,177 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 3XL fans?
70.2% of 3XL fans are female, 29.8% are male, with an average age of 40.6 years.
Which brands do 3XL fans like most?
3XL fans show strongest brand affinity for The Hunt (2012 film) (14.29×), Rossmann (2.5×), and Israel (4.2×) over the country average.
Where do 3XL fans live in Germany?
3XL fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,352), Bayern (reach 62,224), and Baden-Württemberg (reach 51,507). These three regions account for the largest share of the active audience.
What other brands do 3XL fans also like?
Beyond 3XL itself, the audience over-indexes on Rossmann (2.5×), Israel (4.2×), Progressive rock (2.92×), and Natural rubber (2.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 3XL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.