Missoni Audience in Germany
Missoni has an estimated audience of 327,921 people in Germany. 63.0% are female, 37.0% are male, average age 33.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: DKNY, rugby, Longchamp, Hermès, Moschino.
The average Missoni fan in Germany is 33.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include DKNY, rugby, Longchamp, with strongest over-indexing on DKNY (44.53× the country average). Demographically, the Missoni audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Missoni fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 33.8 |
| Estimated audience size | 327,921 |
Audience persona
The typical Missoni fan in Germany is more female, around 33.8 years old, with strong Design Affinity tendencies and a notable affinity for DKNY.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 99,191 | 1.72× |
| Nordrhein-Westfalen | 89,829 | 1.14× |
| Baden-Württemberg | 63,219 | 1.29× |
| Hessen | 38,518 | 1.41× |
| Berlin | 28,765 | 1.79× |
| Niedersachsen | 26,398 | 0.76× |
| Hamburg | 15,995 | 1.97× |
| Rheinland-Pfalz | 14,667 | 0.81× |
| Schleswig-Holstein | 11,745 | 0.91× |
| Sachsen | 10,756 | 0.61× |
| Brandenburg | 7,149 | 0.64× |
| Sachsen-Anhalt | 4,210 | 0.45× |
| Thüringen | 3,938 | 0.43× |
| Mecklenburg-Vorpommern | 3,335 | 0.49× |
| Saarland | 3,091 | 0.7× |
| Bremen | 2,758 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DKNY | 44.53× | Fashion & Accessoires |
| rugby | 22.88× | Sports |
| Longchamp | 25.15× | Fashion & Accessoires |
| Hermès | 7.87× | Fashion & Accessoires |
| Moschino | 22.51× | Fashion & Accessoires |
| Luxury | 15.9× | Fashion & Accessoires |
| Brunello Cucinelli | 33.39× | Fashion & Accessoires |
| Victoria Beckham | 20.44× | Fashion & Accessoires |
| Vivienne Westwood | 19.71× | Fashion & Accessoires |
| Miu Miu | 14.84× | Fashion & Accessoires |
| Balenciaga | 9.74× | Fashion & Accessoires |
| Wallet | 12.22× | Fashion & Accessoires |
| LOEWE | 11.38× | Fashion & Accessoires |
| Stella McCartney | 15.41× | Fashion & Accessoires |
| Donatella Versace | 27.27× | Fashion & Accessoires |
| Revenue | 13.95× | Business & Career |
| Saatchi Art | 29.41× | Arts & Culture |
| Moncler | 11.91× | Fashion & Accessoires |
| Pinko (fashion) | 28.12× | Fashion & Accessoires |
| Travel insurance | 15.17× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.2 |
| Quality Awareness | PREMIUM | 2.1 |
| Luxury Orientation | PREMIUM | 2.04 |
| Creativity | OPEN | 1.78 |
| Sustainability | BALANCE | 1.63 |
| Indulgence | JOY | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.5% |
| Italy | 12.7% |
| United Kingdom | 9.0% |
See Missoni audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Missoni have in Germany?
Missoni has an estimated audience of 327,921 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Missoni fans?
63.0% of Missoni fans are female, 37.0% are male, with an average age of 33.8 years.
Which brands do Missoni fans like most?
Missoni fans show strongest brand affinity for DKNY (44.53×), rugby (22.88×), and Longchamp (25.15×) over the country average.
Where do Missoni fans live in Germany?
Missoni fans in Germany are most concentrated in Bayern (reach 99,191), Nordrhein-Westfalen (reach 89,829), and Baden-Württemberg (reach 63,219). These three regions account for the largest share of the active audience.
What other brands do Missoni fans also like?
Beyond Missoni itself, the audience over-indexes on rugby (22.88×), Longchamp (25.15×), Hermès (7.87×), and Moschino (22.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Missoni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.