Moschino Audience in Germany
Moschino has an estimated audience of 1,040,403 people in Germany. 60.7% are female, 39.3% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hermès, Marc Jacobs, Armani Exchange, Valentino, Ready-to-wear.
The average Moschino fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hermès, Marc Jacobs, Armani Exchange, with strongest over-indexing on Hermès (6.96× the country average). Demographically, the Moschino audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Moschino fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 33.1 |
| Estimated audience size | 1,040,403 |
Audience persona
The typical Moschino fan in Germany is more female, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 269,340 | 1.18× |
| Bayern | 194,711 | 1.16× |
| Baden-Württemberg | 179,176 | 1.26× |
| Niedersachsen | 98,898 | 0.98× |
| Hessen | 96,522 | 1.22× |
| Berlin | 57,900 | 1.24× |
| Rheinland-Pfalz | 53,557 | 1.03× |
| Sachsen | 43,895 | 0.86× |
| Schleswig-Holstein | 30,847 | 0.83× |
| Hamburg | 28,769 | 1.22× |
| Brandenburg | 26,650 | 0.83× |
| Sachsen-Anhalt | 22,447 | 0.83× |
| Thüringen | 18,998 | 0.72× |
| Mecklenburg-Vorpommern | 14,229 | 0.72× |
| Saarland | 11,851 | 0.93× |
| Bremen | 8,840 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 6.96× | Fashion & Accessoires |
| Marc Jacobs | 17.16× | Fashion & Accessoires |
| Armani Exchange | 19.86× | Fashion & Accessoires |
| Valentino | 13.61× | Fashion & Accessoires |
| Ready-to-wear | 9.45× | Fashion & Accessoires |
| Oscar de la Renta | 20.97× | Fashion & Accessoires |
| Lanvin (clothing) | 17.89× | Fashion & Accessoires |
| Tom Ford | 11.35× | Fashion & Accessoires |
| Coach | 11.9× | Fashion & Accessoires |
| Missoni | 20.49× | Fashion & Accessoires |
| Miu Miu | 10.58× | Fashion & Accessoires |
| Bottega Veneta | 10.19× | Fashion & Accessoires |
| Italian fashion | 15.45× | Fashion & Accessoires |
| Tory Burch | 10.61× | Fashion & Accessoires |
| Roberto Cavalli | 19.92× | Fashion & Accessoires |
| Haute couture | 4.67× | Fashion & Accessoires |
| Chloé | 9.12× | Fashion & Accessoires |
| Balenciaga | 6.32× | Fashion & Accessoires |
| DKNY | 10.31× | Fashion & Accessoires |
| Jimmy Choo | 10.98× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.79 |
| Design Affinity | PREMIUM | 1.63 |
| Creativity | OPEN | 1.62 |
| Indulgence | JOY | 1.56 |
| Quality Awareness | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 10.5% |
| Germany | 8.7% |
See Moschino audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Moschino have in Germany?
Moschino has an estimated audience of 1,040,403 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Moschino fans?
60.7% of Moschino fans are female, 39.3% are male, with an average age of 33.1 years.
Which brands do Moschino fans like most?
Moschino fans show strongest brand affinity for Hermès (6.96×), Marc Jacobs (17.16×), and Armani Exchange (19.86×) over the country average.
Where do Moschino fans live in Germany?
Moschino fans in Germany are most concentrated in Nordrhein-Westfalen (reach 269,340), Bayern (reach 194,711), and Baden-Württemberg (reach 179,176). These three regions account for the largest share of the active audience.
What other brands do Moschino fans also like?
Beyond Moschino itself, the audience over-indexes on Marc Jacobs (17.16×), Armani Exchange (19.86×), Valentino (13.61×), and Ready-to-wear (9.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moschino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.