Rascasse Audience Intelligence

Moschino Target Market in Germany

A data profile of the people who buy, follow and care about Moschino in Germany — modelled from more than twelve digital signal sources. Moschino has an estimated audience of 1,041,379 people in Germany.

#15among Premium fashion in Germany#826among Brand in Germany#344in Fashion & Accessoires

The average Moschino fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hermès, Marc Jacobs, Armani Exchange, with strongest over-indexing on Hermès (6.96× the country average).

Demographically, the Moschino audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Moschino fan in Germany is more female, around 33.1 years old, with strong Quality Awareness tendencies and a notable affinity for Hermès.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moschino profile in Germany.

Audience size
1M
in Germany
Gender
60.7%♀
39.3% male
Age
33.1
average years
Country rank
#6287
Brand in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Moschino

60.7% are female, 39.3% are male, average age 33.1.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Moschino audience in Germany
MetricValue
Female60.7%
Male39.3%
Average age33.1
Estimated audience size1,041,379
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Moschino audience in Germany
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Moschino audience comes from Germany.

Worldwide audience distribution share by country for Moschino
CountryShare
United States16.3%
United Kingdom10.5%
Germany8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moschino audience in Germany is strongest.

Fig. 05

Top regions by affinity

Moschino customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.22×
02Berlin~60K1.20×
03Hessen~90K1.19×
04Hamburg~30K1.18×
05Nordrhein-Westfalen~300K1.14×
06Bayern~200K1.12×
07Bremen~9K1.04×
08Rheinland-Pfalz~50K1.01×
09Saarland~10K1.00×
10Niedersachsen~100K0.94×
11Sachsen~50K0.89×
12Brandenburg~30K0.88×
13Sachsen-Anhalt~20K0.87×
14Schleswig-Holstein~30K0.84×
15Thüringen~20K0.80×
16Mecklenburg-Vorpommern~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Moschino, Germany
0.79×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moschino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moschino audience
#·InterestCategoryAffinity×
01Oscar de la RentaFashion & Accessoires20.97×
02MissoniFashion & Accessoires20.49×
03Roberto CavalliFashion & Accessoires19.92×
04Armani ExchangeFashion & Accessoires19.86×
05Lanvin (clothing)Fashion & Accessoires17.89×
06Marc JacobsFashion & Accessoires17.16×
07Italian fashionFashion & Accessoires15.45×
08ValentinoFashion & Accessoires13.61×
09CoachFashion & Accessoires11.90×
10Tom FordFashion & Accessoires11.35×
11Tory BurchFashion & Accessoires10.61×
12Miu MiuFashion & Accessoires10.58×
13Stella McCartneyFashion & Accessoires10.46×
14DKNYFashion & Accessoires10.31×
15Bottega VenetaFashion & Accessoires10.19×
16Ready-to-wearFashion & Accessoires9.45×
17ChloéFashion & Accessoires9.12×
18HermèsFashion & Accessoires6.96×
19BalenciagaFashion & Accessoires6.32×
20Haute coutureFashion & Accessoires4.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moschino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moschino audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.48×
Luxury OrientationPREMIUM2.43×
IndulgenceJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moschino audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.81×
SpiritualityBALANCE0.85×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Moschino's target market in Germany?

Moschino's target market in Germany covers an estimated 1,041,379 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Moschino customers?

60.7% of the Moschino audience are female, 39.3% are male, with an average age of 33.1 years.

03

Which brands do Moschino fans like most?

Moschino fans show strongest brand affinity for Hermès (6.96×), Marc Jacobs (17.16×), and Armani Exchange (19.86×) over the country average.

04

Where do Moschino fans live in Germany?

Moschino fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Moschino fans also like?

Beyond Moschino itself, the audience over-indexes on Marc Jacobs (17.16×), Armani Exchange (19.86×), Valentino (13.61×), and Ready-to-wear (9.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in Germany

See Moschino audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Moschino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →