Coach Audience in Germany
Coach has an estimated audience of 1,074,534 people in Germany. 63.9% are female, 36.1% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Longchamp, Tory Burch, Banana Republic, Ugg boots, Hermès.
The average Coach fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Longchamp, Tory Burch, Banana Republic, with strongest over-indexing on Longchamp (53.75× the country average). Demographically, the Coach audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories
Demographics of Coach fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 33.8 |
| Estimated audience size | 1,074,534 |
Audience persona
The typical Coach fan in Germany is more female, around 33.8 years old, with strong Sustainability tendencies and a notable affinity for Longchamp.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 276,955 | 1.18× |
| Bayern | 221,872 | 1.28× |
| Baden-Württemberg | 180,738 | 1.23× |
| Hessen | 118,313 | 1.44× |
| Niedersachsen | 104,182 | 1× |
| Berlin | 63,944 | 1.33× |
| Rheinland-Pfalz | 61,536 | 1.14× |
| Schleswig-Holstein | 37,115 | 0.96× |
| Sachsen | 35,648 | 0.68× |
| Hamburg | 33,328 | 1.37× |
| Brandenburg | 26,449 | 0.79× |
| Sachsen-Anhalt | 16,097 | 0.58× |
| Thüringen | 14,788 | 0.54× |
| Saarland | 12,118 | 0.92× |
| Mecklenburg-Vorpommern | 11,731 | 0.57× |
| Bremen | 8,957 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Longchamp | 53.75× | Fashion & Accessoires |
| Tory Burch | 36.24× | Fashion & Accessoires |
| Banana Republic | 34.1× | Fashion & Accessoires |
| Ugg boots | 20.88× | Fashion & Accessoires |
| Hermès | 6.46× | Fashion & Accessoires |
| Marc Jacobs | 18.6× | Fashion & Accessoires |
| Wallet | 14.86× | Fashion & Accessoires |
| High-end audio | 17.19× | Technology & Electronics |
| Moschino | 16.84× | Fashion & Accessoires |
| Drop shipping | 5.54× | Shopping |
| Breuninger | 5.32× | Fashion & Accessoires |
| High-net-worth individual | 11.81× | Business & Career |
| Miu Miu | 12.01× | Fashion & Accessoires |
| Rossmann | 3.68× | Shopping |
| Le Figaro | 18.1× | News |
| Max Mara | 8.9× | Fashion & Accessoires |
| Givenchy | 8.55× | Fashion & Accessoires |
| Balenciaga | 6.81× | Fashion & Accessoires |
| Payback | 5.51× | Shopping |
| H&M | 2.78× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.14 |
| Luxury Orientation | PREMIUM | 2.04 |
| Creativity | OPEN | 1.78 |
| Design Affinity | PREMIUM | 1.69 |
| Early Adopter Mentality | POWER | 1.58 |
| Individualism | JOY | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.8% |
| Japan | 16.3% |
| Canada | 5.7% |
See Coach audiences in other countries
More Bags and accessories audiences in Germany
- Longchamp (1,361,205)
- Got Bag (1,281,906)
- Fjällräven (1,199,830)
- Samsonite (1,075,869)
- Rimowa (998,733)
Frequently asked questions
How many fans does Coach have in Germany?
Coach has an estimated audience of 1,074,534 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coach fans?
63.9% of Coach fans are female, 36.1% are male, with an average age of 33.8 years.
Which brands do Coach fans like most?
Coach fans show strongest brand affinity for Longchamp (53.75×), Tory Burch (36.24×), and Banana Republic (34.1×) over the country average.
Where do Coach fans live in Germany?
Coach fans in Germany are most concentrated in Nordrhein-Westfalen (reach 276,955), Bayern (reach 221,872), and Baden-Württemberg (reach 180,738). These three regions account for the largest share of the active audience.
What other brands do Coach fans also like?
Beyond Coach itself, the audience over-indexes on Tory Burch (36.24×), Banana Republic (34.1×), Ugg boots (20.88×), and Hermès (6.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.