Coach Audience in Germany
Coach has an estimated audience of 1,074,534 people in Germany. 63.9% are female, 36.1% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Bugzy Malone, Emil Nolde, McGregor, Iowa, Home Office.
The average Coach fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Bugzy Malone, Emil Nolde, with strongest over-indexing on Gil Ofarim (5.28× the country average). Demographically, the Coach audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories
Demographics of Coach fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 33.8 |
| Estimated audience size | 1,074,534 |
Audience persona
The typical Coach fan in Germany is more female, around 33.8 years old, with strong Sustainability tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 276,955 | 1.18× |
| Bayern | 221,872 | 1.28× |
| Baden-Württemberg | 180,738 | 1.23× |
| Hessen | 118,313 | 1.44× |
| Niedersachsen | 104,182 | 1× |
| Berlin | 63,944 | 1.33× |
| Rheinland-Pfalz | 61,536 | 1.14× |
| Schleswig-Holstein | 37,115 | 0.96× |
| Sachsen | 35,648 | 0.68× |
| Hamburg | 33,328 | 1.37× |
| Brandenburg | 26,449 | 0.79× |
| Sachsen-Anhalt | 16,097 | 0.58× |
| Thüringen | 14,788 | 0.54× |
| Saarland | 12,118 | 0.92× |
| Mecklenburg-Vorpommern | 11,731 | 0.57× |
| Bremen | 8,957 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 5.28× | Music & Radio |
| Bugzy Malone | 36.24× | Music & Radio |
| Emil Nolde | 10.16× | Arts & Culture |
| McGregor, Iowa | 12.01× | Shopping |
| Home Office | 1.53× | Business & Career |
| Mothercare | 2.27× | Kids & Family |
| Racing | 2.02× | Cars & Mobility |
| Bank account | 3.16× | Business & Career |
| Business English | 2.77× | Business & Career |
| Progressive rock | 1.58× | Music & Radio |
| Škoda Kodiaq | 1.86× | Cars & Mobility |
| Cachorro | 3.12× | Pets & Animals |
| Commercial mortgage | 1.76× | Business & Career |
| Stealing Beauty | 9.74× | Movies & TV |
| Handmade Gifts | 1.7× | Kids & Family |
| Mirabilandia (Italy) | 20.88× | Travel & Leisure |
| Staycation | 3.09× | Home & Garden |
| Plastic shopping bag | 7.28× | |
| Picnic | 2.81× | Kids & Family |
| Emirdağ | 8.06× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.14 |
| Luxury Orientation | PREMIUM | 2.04 |
| Creativity | OPEN | 1.78 |
| Design Affinity | PREMIUM | 1.69 |
| Early Adopter Mentality | POWER | 1.58 |
| Individualism | JOY | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.8% |
| Japan | 16.3% |
| Canada | 5.7% |
See Coach audiences in other countries
More Bags and accessories audiences in Germany
- Longchamp (1,361,205)
- Got Bag (1,281,906)
- Fjällräven (1,210,231)
- Samsonite (1,075,869)
- Rimowa (998,733)
Frequently asked questions
How many fans does Coach have in Germany?
Coach has an estimated audience of 1,074,534 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coach fans?
63.9% of Coach fans are female, 36.1% are male, with an average age of 33.8 years.
Which brands do Coach fans like most?
Coach fans show strongest brand affinity for Gil Ofarim (5.28×), Bugzy Malone (36.24×), and Emil Nolde (10.16×) over the country average.
Where do Coach fans live in Germany?
Coach fans in Germany are most concentrated in Nordrhein-Westfalen (reach 276,955), Bayern (reach 221,872), and Baden-Württemberg (reach 180,738). These three regions account for the largest share of the active audience.
What other brands do Coach fans also like?
Beyond Coach itself, the audience over-indexes on Bugzy Malone (36.24×), Emil Nolde (10.16×), McGregor, Iowa (12.01×), and Home Office (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.