La Redoute Target Market in Germany
A data profile of the people who buy, follow and care about La Redoute in Germany — modelled from more than twelve digital signal sources. La Redoute has an estimated audience of 906,796 people in Germany.
The average La Redoute fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Home Design, Deichmann, Home Interior Design, with strongest over-indexing on Home Design (3.06× the country average).
Demographically, the La Redoute audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Design Affinity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical La Redoute fan in Germany is more female, around 33.9 years old, with strong Design Affinity tendencies and a notable affinity for Home Design.
At a glance
The key figures that characterise the La Redoute profile in Germany.
Search interest · 12-month trend
Customer demographics of La Redoute
69.3% are female, 30.7% are male, average age 33.9.
Gender split
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 33.9 |
| Estimated audience size | 906,796 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 8% |
Geography
Where the La Redoute audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~80K | 2.08× | |
| 02 | Hamburg | ~30K | 1.44× | |
| 03 | Bayern | ~200K | 1.16× | |
| 04 | Saarland | ~10K | 1.14× | |
| 05 | Hessen | ~80K | 1.10× | |
| 06 | Baden-Württemberg | ~100K | 1.09× | |
| 07 | Bremen | ~8K | 0.99× | |
| 08 | Nordrhein-Westfalen | ~200K | 0.93× | |
| 09 | Rheinland-Pfalz | ~40K | 0.90× | |
| 10 | Brandenburg | ~20K | 0.87× | |
| 11 | Sachsen | ~40K | 0.82× | |
| 12 | Schleswig-Holstein | ~30K | 0.79× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.78× | |
| 14 | Thüringen | ~20K | 0.70× | |
| 15 | Niedersachsen | ~60K | 0.69× | |
| 16 | Sachsen-Anhalt | ~10K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the La Redoute audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gina Tricot | Fashion & Accessoires | 3.65× | ||
| 02 | Home Interior Design | Home & Garden | 3.16× | ||
| 03 | Architecture & Interior Design | Home & Garden | 3.10× | ||
| 04 | Home Design | Home & Garden | 3.06× | ||
| 05 | Decoration | Home & Garden | 2.87× | ||
| 06 | Child development | Business & Career | 2.82× | ||
| 07 | Health And Beauty | Beauty & Wellness | 2.80× | ||
| 08 | Home Interiors | Home & Garden | 2.76× | ||
| 09 | Unique Gifts | Shopping | 2.71× | ||
| 10 | Healthy food | Health | 2.46× | ||
| 11 | Deichmann | Shopping | 2.45× | ||
| 12 | Handmade | Home & Garden | 2.42× | ||
| 13 | Bonprix | Shopping | 2.41× | ||
| 14 | Primark | Shopping | 2.25× | ||
| 15 | Healthy habits | Health | 2.24× | ||
| 16 | Horse & Rider | Pets & Animals | 2.20× | ||
| 17 | Horse training | Pets & Animals | 2.07× | ||
| 18 | Horse breeding | Pets & Animals | 2.04× | ||
| 19 | Architecture & Design | Business & Career | 1.92× | ||
| 20 | Aldi | Shopping | 1.66× |
Personality of the La Redoute audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.46× | |
| Individualism | JOY | 1.27× | |
| Creativity | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.38× | |
| Need for Security | CONSERVATISM | 0.51× | |
| Spirituality | BALANCE | 0.55× |
Frequently asked questions
Who is La Redoute's target market in Germany?
La Redoute's target market in Germany covers an estimated 906,796 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of La Redoute customers?
69.3% of the La Redoute audience are female, 30.7% are male, with an average age of 33.9 years.
Which brands do La Redoute fans like most?
La Redoute fans show strongest brand affinity for Home Design (3.06×), Deichmann (2.45×), and Home Interior Design (3.16×) over the country average.
Where do La Redoute fans live in Germany?
La Redoute fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do La Redoute fans also like?
Beyond La Redoute itself, the audience over-indexes on Deichmann (2.45×), Home Interior Design (3.16×), Child development (2.82×), and Bonprix (2.41×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,669,392)
- Primark (10,177,707)
- AliExpress (10,016,369)
How to read this data
Audience size is the estimated number of people in Germany who actively search for La Redoute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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