La Redoute Audience in Germany
La Redoute has an estimated audience of 910,564 people in Germany. 69.3% are female, 30.7% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Design, Deichmann, Home Interior Design, Child development, Bonprix.
The average La Redoute fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Design, Deichmann, Home Interior Design, with strongest over-indexing on Home Design (3.06× the country average). Demographically, the La Redoute audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of La Redoute fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 33.9 |
| Estimated audience size | 910,564 |
Audience persona
The typical La Redoute fan in Germany is more female, around 33.9 years old, with strong Sustainability tendencies and a notable affinity for Home Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,052 | 0.93× |
| Bayern | 173,872 | 1.19× |
| Baden-Württemberg | 139,512 | 1.12× |
| Berlin | 84,559 | 2.08× |
| Hessen | 78,011 | 1.12× |
| Niedersachsen | 62,659 | 0.71× |
| Rheinland-Pfalz | 42,036 | 0.92× |
| Sachsen | 36,040 | 0.81× |
| Hamburg | 28,743 | 1.4× |
| Schleswig-Holstein | 25,546 | 0.78× |
| Brandenburg | 24,255 | 0.86× |
| Thüringen | 15,635 | 0.67× |
| Sachsen-Anhalt | 13,872 | 0.59× |
| Mecklenburg-Vorpommern | 13,000 | 0.75× |
| Saarland | 12,587 | 1.13× |
| Bremen | 7,398 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Design | 3.06× | Home & Garden |
| Deichmann | 2.45× | Shopping |
| Home Interior Design | 3.16× | Home & Garden |
| Child development | 2.82× | Business & Career |
| Bonprix | 2.41× | Shopping |
| Primark | 2.25× | Shopping |
| Aldi | 1.66× | Shopping |
| Decoration | 2.87× | Home & Garden |
| Healthy habits | 2.24× | Health |
| Home Interiors | 2.76× | Home & Garden |
| Architecture & Interior Design | 3.1× | Home & Garden |
| Unique Gifts | 2.71× | Shopping |
| Health And Beauty | 2.8× | Beauty & Wellness |
| Handmade | 2.42× | Home & Garden |
| Horse breeding | 2.04× | Pets & Animals |
| Gina Tricot | 3.65× | Fashion & Accessoires |
| Healthy food | 2.46× | Health |
| Horse & Rider | 2.2× | Pets & Animals |
| Architecture & Design | 1.92× | Business & Career |
| Horse training | 2.07× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.31 |
| Design Affinity | PREMIUM | 2.05 |
| DIY Mentality | THRILL | 1.74 |
| Creativity | OPEN | 1.66 |
| Quality Awareness | PREMIUM | 1.59 |
| Individualism | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 50.6% |
| Spain | 9.0% |
| Italy | 7.9% |
See La Redoute audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does La Redoute have in Germany?
La Redoute has an estimated audience of 910,564 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of La Redoute fans?
69.3% of La Redoute fans are female, 30.7% are male, with an average age of 33.9 years.
Which brands do La Redoute fans like most?
La Redoute fans show strongest brand affinity for Home Design (3.06×), Deichmann (2.45×), and Home Interior Design (3.16×) over the country average.
Where do La Redoute fans live in Germany?
La Redoute fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,052), Bayern (reach 173,872), and Baden-Württemberg (reach 139,512). These three regions account for the largest share of the active audience.
What other brands do La Redoute fans also like?
Beyond La Redoute itself, the audience over-indexes on Deichmann (2.45×), Home Interior Design (3.16×), Child development (2.82×), and Bonprix (2.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for La Redoute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.