A data profile of the people who buy, follow and care about La Redoute in Spain — modelled from more than twelve digital signal sources. La Redoute has an estimated audience of 2,126,028 people in Spain.
The average La Redoute fan in Spain is 43.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include women'secret, Hobbies and activities, Aldi, with strongest over-indexing on women'secret (3.58× the country average).
Demographically, the La Redoute audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical La Redoute fan in Spain is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for women'secret.
The key figures that characterise the La Redoute profile in Spain.
78.3% are female, 21.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 43.2 |
| Estimated audience size | 2,126,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 27% |
Where the La Redoute audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~100K | 1.74× | |
| 02 | Navarre | ~30K | 1.25× | |
| 03 | Principality of Asturias | ~60K | 1.22× | |
| 04 | Galicia | ~100K | 1.17× | |
| 05 | La Rioja | ~20K | 1.12× | |
| 06 | Castile and León | ~100K | 1.10× | |
| 07 | Extremadura | ~50K | 1.09× | |
| 08 | Cantabria | ~30K | 1.08× | |
| 09 | Aragon | ~60K | 1.02× | |
| 10 | Community of Madrid | ~400K | 0.98× | |
| 11 | Castilla-La Mancha | ~80K | 0.94× | |
| 12 | Catalonia | ~400K | 0.93× | |
| 13 | Balearic Islands | ~60K | 0.93× | |
| 14 | Comunidad Valenciana | ~200K | 0.78× | |
| 15 | Andalusia | ~300K | 0.77× | |
| 16 | Region of Murcia | ~50K | 0.68× | |
| 17 | Canary Islands | ~30K | 0.24× |
The strongest cross-interests of the La Redoute audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Black Friday | Shopping | 4.34× | ||
| 02 | women'secret | Fashion & Accessoires | 3.58× | ||
| 03 | Nightwear | Fashion & Accessoires | 3.45× | ||
| 04 | Intimissimi | Fashion & Accessoires | 3.09× | ||
| 05 | Maisons du Monde | Home & Garden | 3.09× | ||
| 06 | Brassiere | Food & Beverages | 2.94× | ||
| 07 | Boho-chic | Fashion & Accessoires | 2.93× | ||
| 08 | Kiabi | Fashion & Accessoires | 2.73× | ||
| 09 | Grandparent | Kids & Family | 2.55× | ||
| 10 | Parfois (fashion accessories) | Fashion & Accessoires | 2.33× | ||
| 11 | Aldi | Shopping | 2.25× | ||
| 12 | Revista HOLA | News | 2.01× | ||
| 13 | Deco | Home & Garden | 1.94× | ||
| 14 | idealista.com | Home & Garden | 1.87× | ||
| 15 | Carrefour Express | Shopping | 1.75× | ||
| 16 | Lidl | Shopping | 1.70× | ||
| 17 | Primark | Shopping | 1.69× | ||
| 18 | Coches.net | Cars & Mobility | 1.65× | ||
| 19 | Mercadona | Shopping | 1.56× | ||
| 20 | Hobbies and activities | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.63× | |
| Price Sensitivity | PREMIUM | 1.43× | |
| Mindfulness | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Risk Appetite | THRILL | 0.64× | |
| Patriotism | CONSERVATISM | 0.64× |
La Redoute's target market in Spain covers an estimated 2,126,028 people, concentrated in Catalonia and Community of Madrid.
78.3% of the La Redoute audience are female, 21.7% are male, with an average age of 43.2 years.
La Redoute fans show strongest brand affinity for women'secret (3.58×), Hobbies and activities (1.52×), and Aldi (2.25×) over the country average.
La Redoute fans in Spain are most concentrated in Catalonia (reach ~400K), Community of Madrid (reach ~400K), and Andalusia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond La Redoute itself, the audience over-indexes on Hobbies and activities (1.52×), Aldi (2.25×), Parfois (fashion accessories) (2.33×), and Intimissimi (3.09×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for La Redoute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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