A data profile of the people who buy, follow and care about Nightwear in Spain — modelled from more than twelve digital signal sources. Nightwear has an estimated audience of 2,290,323 people in Spain.
Nightwear has an estimated audience of 2,290,323 people in Spain. 86.0% are female, 14.0% are male, average age 43.3. Top brand affinities: Sports bra, Pajamas, Oysho, Flip-flops, Lingerie.
Top brand affinities include Sports bra, Pajamas, Oysho, with strongest over-indexing on Sports bra (32.73× the country average).
Demographically, the Nightwear audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership.
The typical Nightwear fan in Spain is more female, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Sports bra.
The key figures that characterise the Nightwear profile in Spain.
86.0% are female, 14.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 86.0% |
| Male | 14.0% |
| Average age | 43.3 |
| Estimated audience size | 2,290,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 30% | |
| 50+ | 23% |
of the worldwide Nightwear audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 7.6% |
| South Korea | 5.7% |
The strongest cross-interests of the Nightwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports bra | Fashion & Accessoires | 32.73× | ||
| 02 | Infinity edge pool | Travel & Leisure | 15.78× | ||
| 03 | Pajamas | Fashion & Accessoires | 15.55× | ||
| 04 | Flip-flops | Fashion & Accessoires | 14.51× | ||
| 05 | Emily Ratajkowski | Fashion & Accessoires | 9.95× | ||
| 06 | Slim-fit pants | Fashion & Accessoires | 9.36× | ||
| 07 | Oysho | Fashion & Accessoires | 7.58× | ||
| 08 | Cashmere wool | Fashion & Accessoires | 7.54× | ||
| 09 | Social shopping | Shopping | 6.71× | ||
| 10 | Lingerie | Fashion & Accessoires | 5.32× | ||
| 11 | Victoria's Secret | Fashion & Accessoires | 5.11× | ||
| 12 | Boho-chic | Fashion & Accessoires | 4.32× | ||
| 13 | Massimo Dutti | Shopping | 4.27× | ||
| 14 | Deal of the day | Shopping | 4.04× | ||
| 15 | Intimissimi | Fashion & Accessoires | 3.77× | ||
| 16 | Bershka | Shopping | 3.75× | ||
| 17 | Primark | Shopping | 3.67× | ||
| 18 | Bikini | Fashion & Accessoires | 3.44× | ||
| 19 | Zara Home | Home & Garden | 3.32× | ||
| 20 | IKEA | Home & Garden | 2.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.93× | |
| Pet Ownership | JOY | 1.77× | |
| Sustainability | BALANCE | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Risk Appetite | THRILL | 0.72× | |
| Individualism | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Nightwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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