Bikini Audience in Spain
Bikini has an estimated audience of 5,399,442 people in Spain. 79.6% are female, 20.4% are male, average age 42.3. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Oysho, Swimsuit, H&M, Skirt, Stradivarius.
The average Bikini fan in Spain is 42.3 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Oysho, Swimsuit, H&M, with strongest over-indexing on Oysho (2.57× the country average). Demographically, the Bikini audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Bikini fans
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 42.3 |
| Estimated audience size | 5,399,442 |
Audience persona
The typical Bikini fan in Spain is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Oysho.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,198,567 | 1.23× |
| Andalusia | 1,036,674 | 0.98× |
| Community of Madrid | 926,347 | 1.02× |
| Comunidad Valenciana | 686,999 | 1.13× |
| Castile and León | 295,177 | 1.25× |
| Galicia | 264,892 | 1.05× |
| Basque Autonomous Country | 233,006 | 1.15× |
| Canary Islands | 223,886 | 0.83× |
| Balearic Islands | 195,843 | 1.29× |
| Castilla-La Mancha | 194,355 | 0.89× |
| Region of Murcia | 180,841 | 0.98× |
| Aragon | 138,137 | 0.97× |
| Principality of Asturias | 103,025 | 0.81× |
| Extremadura | 96,374 | 0.83× |
| Navarre | 63,788 | 0.94× |
| Cantabria | 60,274 | 0.89× |
| La Rioja | 26,932 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oysho | 2.57× | Fashion & Accessoires |
| Swimsuit | 2.88× | Fashion & Accessoires |
| H&M | 2.24× | Shopping |
| Skirt | 2.5× | Fashion & Accessoires |
| Stradivarius | 2.18× | Shopping |
| Undergarment | 2.08× | Fashion & Accessoires |
| Dresses | 1.88× | Fashion & Accessoires |
| Bershka | 2.8× | Shopping |
| Psychology | 1.52× | Business & Career |
| Moda Feminina | 2.23× | Fashion & Accessoires |
| Blouse | 2.45× | Fashion & Accessoires |
| Quality of life | 1.63× | Health |
| Panties | 3.02× | Fashion & Accessoires |
| Sephora | 2.14× | Shopping |
| Mango | 2.58× | Shopping |
| Parfois (fashion accessories) | 2.05× | Fashion & Accessoires |
| Beauty salons | 1.6× | Beauty & Wellness |
| Lingerie | 2.12× | Fashion & Accessoires |
| Boutiques | 1.55× | Fashion & Accessoires |
| Primark | 1.74× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.17 |
| Creativity | OPEN | 1.12 |
| Pet Ownership | JOY | 1.04 |
| Travelling | THRILL | 1 |
| Price Sensitivity | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 9.7% |
| Brazil | 6.3% |
See Bikini audiences in other countries
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Bikini have in Spain?
Bikini has an estimated audience of 5,399,442 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Bikini fans?
79.6% of Bikini fans are female, 20.4% are male, with an average age of 42.3 years.
Which brands do Bikini fans like most?
Bikini fans show strongest brand affinity for Oysho (2.57×), Swimsuit (2.88×), and H&M (2.24×) over the country average.
Where do Bikini fans live in Spain?
Bikini fans in Spain are most concentrated in Catalonia (reach 1,198,567), Andalusia (reach 1,036,674), and Community of Madrid (reach 926,347). These three regions account for the largest share of the active audience.
What other brands do Bikini fans also like?
Beyond Bikini itself, the audience over-indexes on Swimsuit (2.88×), H&M (2.24×), Skirt (2.5×), and Stradivarius (2.18×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Bikini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.