A data profile of the people who buy, follow and care about Bikini in Spain — modelled from more than twelve digital signal sources. Bikini has an estimated audience of 5,399,442 people in Spain.
The average Bikini fan in Spain is 42.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Swimsuit, Skirt, Stradivarius, with strongest over-indexing on Swimsuit (2.88× the country average).
Demographically, the Bikini audience skews more female with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bikini fan in Spain is more female, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Swimsuit.
The key figures that characterise the Bikini profile in Spain.
79.6% are female, 20.4% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 42.3 |
| Estimated audience size | 5,399,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 22% |
of the worldwide Bikini audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 9.7% |
| Brazil | 6.2% |
Where the Bikini audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 1.28× | |
| 02 | Castile and León | ~300K | 1.24× | |
| 03 | Catalonia | ~1M | 1.23× | |
| 04 | Basque Autonomous Country | ~200K | 1.15× | |
| 05 | Comunidad Valenciana | ~700K | 1.13× | |
| 06 | Galicia | ~300K | 1.05× | |
| 07 | Community of Madrid | ~900K | 1.02× | |
| 08 | Andalusia | ~1M | 0.98× | |
| 09 | Region of Murcia | ~200K | 0.98× | |
| 10 | Aragon | ~100K | 0.97× | |
| 11 | Navarre | ~60K | 0.95× | |
| 12 | Cantabria | ~60K | 0.90× | |
| 13 | Castilla-La Mancha | ~200K | 0.89× | |
| 14 | Extremadura | ~100K | 0.85× | |
| 15 | Canary Islands | ~200K | 0.84× | |
| 16 | Principality of Asturias | ~100K | 0.83× | |
| 17 | La Rioja | ~30K | 0.83× |
The strongest cross-interests of the Bikini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Panties | Fashion & Accessoires | 3.02× | ||
| 02 | Swimsuit | Fashion & Accessoires | 2.88× | ||
| 03 | Bershka | Shopping | 2.80× | ||
| 04 | Mango | Shopping | 2.58× | ||
| 05 | Oysho | Fashion & Accessoires | 2.57× | ||
| 06 | Skirt | Fashion & Accessoires | 2.50× | ||
| 07 | Blouse | Fashion & Accessoires | 2.45× | ||
| 08 | H&M | Shopping | 2.24× | ||
| 09 | Moda Feminina | Fashion & Accessoires | 2.23× | ||
| 10 | Stradivarius | Shopping | 2.18× | ||
| 11 | Sephora | Shopping | 2.14× | ||
| 12 | Lingerie | Fashion & Accessoires | 2.12× | ||
| 13 | Undergarment | Fashion & Accessoires | 2.08× | ||
| 14 | Parfois (fashion accessories) | Fashion & Accessoires | 2.05× | ||
| 15 | Dresses | Fashion & Accessoires | 1.88× | ||
| 16 | Primark | Shopping | 1.74× | ||
| 17 | Quality of life | Health | 1.63× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.60× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.55× | ||
| 20 | Psychology | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.36× | |
| Creativity | OPEN | 1.35× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.37× | |
| Community Orientation | OPEN | 0.45× | |
| Need for Security | CONSERVATISM | 0.57× |
Bikini has an estimated audience of 5,399,442 people in Spain, concentrated in Catalonia and Andalusia.
79.6% of Bikini fans are female, 20.4% are male, with an average age of 42.3 years.
Bikini fans show strongest brand affinity for Swimsuit (2.88×), Skirt (2.5×), and Stradivarius (2.18×) over the country average.
Bikini fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~1M), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Bikini itself, the audience over-indexes on Skirt (2.5×), Stradivarius (2.18×), Oysho (2.57×), and Undergarment (2.08×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bikini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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