Bikini Audience in Germany
Bikini has an estimated audience of 4,795,429 people in Germany. 72.5% are female, 27.5% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Panties, One-piece swimsuit, Swimsuit, Hosiery, Nightwear.
The average Bikini fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Panties, One-piece swimsuit, Swimsuit, with strongest over-indexing on Panties (7.19× the country average). Demographically, the Bikini audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Bikini fans
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 37.2 |
| Estimated audience size | 4,795,429 |
Audience persona
The typical Bikini fan in Germany is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for Panties.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,173,491 | 1.12× |
| Bayern | 934,420 | 1.21× |
| Baden-Württemberg | 840,754 | 1.28× |
| Niedersachsen | 486,098 | 1.04× |
| Hessen | 432,024 | 1.18× |
| Rheinland-Pfalz | 257,191 | 1.07× |
| Sachsen | 216,470 | 0.92× |
| Berlin | 215,413 | 1× |
| Schleswig-Holstein | 174,359 | 1.01× |
| Brandenburg | 145,814 | 0.98× |
| Hamburg | 114,659 | 1.06× |
| Thüringen | 106,045 | 0.87× |
| Sachsen-Anhalt | 100,437 | 0.81× |
| Mecklenburg-Vorpommern | 70,219 | 0.77× |
| Saarland | 52,502 | 0.89× |
| Bremen | 31,877 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Panties | 7.19× | Fashion & Accessoires |
| One-piece swimsuit | 10.88× | Fashion & Accessoires |
| Swimsuit | 5.65× | Fashion & Accessoires |
| Hosiery | 5.64× | Fashion & Accessoires |
| Nightwear | 7.46× | Fashion & Accessoires |
| Tankini | 12.64× | Fashion & Accessoires |
| Intimissimi | 4.35× | Fashion & Accessoires |
| Tights | 4.76× | Fashion & Accessoires |
| Lingerie | 2.63× | Fashion & Accessoires |
| Calzedonia | 4.74× | Fashion & Accessoires |
| Undergarment | 2.07× | Fashion & Accessoires |
| Sports bra | 5.14× | Fashion & Accessoires |
| Stradivarius | 3.18× | Shopping |
| Brassiere | 3× | Food & Beverages |
| Gina Tricot | 3.56× | Fashion & Accessoires |
| Oysho | 3.76× | Fashion & Accessoires |
| TEZENIS | 6.25× | Fashion & Accessoires |
| Drop shipping | 1.75× | Shopping |
| Hermès | 1.52× | Fashion & Accessoires |
| Eyelash extensions | 2.79× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.42 |
| Sports Activity | POWER | 1.4 |
| Creativity | OPEN | 1.39 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 9.7% |
| Brazil | 6.3% |
See Bikini audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bikini have in Germany?
Bikini has an estimated audience of 4,795,429 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bikini fans?
72.5% of Bikini fans are female, 27.5% are male, with an average age of 37.2 years.
Which brands do Bikini fans like most?
Bikini fans show strongest brand affinity for Panties (7.19×), One-piece swimsuit (10.88×), and Swimsuit (5.65×) over the country average.
Where do Bikini fans live in Germany?
Bikini fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,173,491), Bayern (reach 934,420), and Baden-Württemberg (reach 840,754). These three regions account for the largest share of the active audience.
What other brands do Bikini fans also like?
Beyond Bikini itself, the audience over-indexes on One-piece swimsuit (10.88×), Swimsuit (5.65×), Hosiery (5.64×), and Nightwear (7.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bikini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.