Rascasse Audience Intelligence

Bikini Audience in Germany

A data profile of the people who buy, follow and care about Bikini in Germany — modelled from more than twelve digital signal sources. Bikini has an estimated audience of 4,795,429 people in Germany.

#702among Topic in Germany#53in Fashion & Accessoires

The average Bikini fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Panties, One-piece swimsuit, Swimsuit, with strongest over-indexing on Panties (7.19× the country average).

Demographically, the Bikini audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bikini fan in Germany is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Panties.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bikini profile in Germany.

Audience size
4.8M
in Germany
Gender
72.5%♀
27.5% male
Age
37.2
average years
Country rank
#1126
Topic in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bikini fans

72.5% are female, 27.5% are male, average age 37.2.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Bikini audience in Germany
MetricValue
Female72.5%
Male27.5%
Average age37.2
Estimated audience size4,795,429
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Bikini audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4921%
50+14%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Bikini audience comes from Germany.

Worldwide audience distribution share by country for Bikini
CountryShare
United States15.1%
Japan9.7%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bikini audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bikini fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~800K1.25×
02Bayern~900K1.19×
03Hessen~400K1.15×
04Nordrhein-Westfalen~1M1.10×
05Rheinland-Pfalz~300K1.07×
06Hamburg~100K1.06×
07Niedersachsen~500K1.04×
08Schleswig-Holstein~200K1.03×
09Brandenburg~100K0.97×
10Berlin~200K0.95×
11Sachsen~200K0.93×
12Saarland~50K0.92×
13Thüringen~100K0.90×
14Sachsen-Anhalt~100K0.83×
15Bremen~30K0.82×
16Mecklenburg-Vorpommern~70K0.81×
Fig. 06

Affinity by region

Affinity by region — Bikini, Germany
0.81×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bikini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bikini audience
#·InterestCategoryAffinity×
01TankiniFashion & Accessoires12.64×
02One-piece swimsuitFashion & Accessoires10.88×
03NightwearFashion & Accessoires7.46×
04PantiesFashion & Accessoires7.19×
05TEZENISFashion & Accessoires6.25×
06SwimsuitFashion & Accessoires5.65×
07HosieryFashion & Accessoires5.64×
08Sports braFashion & Accessoires5.14×
09TightsFashion & Accessoires4.76×
10CalzedoniaFashion & Accessoires4.74×
11IntimissimiFashion & Accessoires4.35×
12OyshoFashion & Accessoires3.76×
13Gina TricotFashion & Accessoires3.56×
14StradivariusShopping3.18×
15BrassiereFood & Beverages3.00×
16Eyelash extensionsBeauty & Wellness2.79×
17LingerieFashion & Accessoires2.63×
18UndergarmentFashion & Accessoires2.07×
19Drop shippingShopping1.75×
20HermèsFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bikini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bikini audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.31×
ExtroversionTHRILL1.25×
Design AffinityPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bikini audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.60×
PatriotismCONSERVATISM0.67×
Need for SecurityCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bikini have in Germany?

Bikini has an estimated audience of 4,795,429 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bikini fans?

72.5% of Bikini fans are female, 27.5% are male, with an average age of 37.2 years.

03

Which brands do Bikini fans like most?

Bikini fans show strongest brand affinity for Panties (7.19×), One-piece swimsuit (10.88×), and Swimsuit (5.65×) over the country average.

04

Where do Bikini fans live in Germany?

Bikini fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Bikini fans also like?

Beyond Bikini itself, the audience over-indexes on One-piece swimsuit (10.88×), Swimsuit (5.65×), Hosiery (5.64×), and Nightwear (7.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Bikini audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bikini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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