Rascasse Audience Intelligence

One-piece swimsuit Audience in Germany

A data profile of the people who buy, follow and care about One-piece swimsuit in Germany — modelled from more than twelve digital signal sources. One-piece swimsuit has an estimated audience of 1,266,673 people in Germany.

#2693among Topic in Germany#278in Fashion & Accessoires

The average One-piece swimsuit fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bossa nova, Tankini, Swimsuit, with strongest over-indexing on Bossa nova (30.48× the country average).

Demographically, the One-piece swimsuit audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical One-piece swimsuit fan in Germany is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Bossa nova.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the One-piece swimsuit profile in Germany.

Audience size
1.3M
in Germany
Gender
74.9%♀
25.1% male
Age
36.0
average years
Country rank
#5230
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of One-piece swimsuit fans

74.9% are female, 25.1% are male, average age 36.0.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for One-piece swimsuit audience in Germany
MetricValue
Female74.9%
Male25.1%
Average age36.0
Estimated audience size1,266,673
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the One-piece swimsuit audience in Germany
Age bracketShare%
16-1924%
20-2926%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

2.7%

of the worldwide One-piece swimsuit audience comes from Germany.

Worldwide audience distribution share by country for One-piece swimsuit
CountryShare
United States21.1%
Brazil10.6%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the One-piece swimsuit audience in Germany is strongest.

Fig. 05

Top regions by affinity

One-piece swimsuit fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.17×
02Baden-Württemberg~200K1.15×
03Bayern~200K1.10×
04Niedersachsen~100K1.10×
05Schleswig-Holstein~50K1.10×
06Hamburg~30K1.04×
07Rheinland-Pfalz~60K1.00×
08Hessen~90K0.98×
09Brandenburg~40K0.97×
10Bremen~10K0.95×
11Berlin~50K0.94×
12Sachsen~60K0.93×
13Saarland~10K0.93×
14Thüringen~30K0.91×
15Mecklenburg-Vorpommern~20K0.88×
16Sachsen-Anhalt~30K0.87×
Fig. 06

Affinity by region

Affinity by region — One-piece swimsuit, Germany
0.87×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the One-piece swimsuit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for One-piece swimsuit audience
#·InterestCategoryAffinity×
01Adventure Island (water park)Travel & Leisure42.03×
02Beach Park (water park)Travel & Leisure33.76×
03Bossa novaMusic & Radio30.48×
04Holiday World & Splashin' SafariTravel & Leisure29.92×
05Skin-tight garmentFashion & Accessoires25.57×
06TankiniFashion & Accessoires22.02×
07Beach LifeGames21.86×
08SpeedoSports19.46×
09Swim briefsFashion & Accessoires9.76×
10Sun tanningBeauty & Wellness6.31×
11SwimsuitFashion & Accessoires4.95×
12LaceFashion & Accessoires4.21×
13PajamasFashion & Accessoires3.96×
14BikiniFashion & Accessoires3.57×
15Tropical Islands ResortTravel & Leisure3.36×
16TagesschauMovies & TV1.78×
17TK MaxxShopping1.64×
18H&MShopping1.60×
19Women's clothingFashion & Accessoires1.60×
20Lieferando.deFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the One-piece swimsuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by One-piece swimsuit audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.46×
MindfulnessBALANCE1.40×
CreativityOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by One-piece swimsuit audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.73×
PatriotismCONSERVATISM0.74×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does One-piece swimsuit have in Germany?

One-piece swimsuit has an estimated audience of 1,266,673 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of One-piece swimsuit fans?

74.9% of One-piece swimsuit fans are female, 25.1% are male, with an average age of 36.0 years.

03

Which brands do One-piece swimsuit fans like most?

One-piece swimsuit fans show strongest brand affinity for Bossa nova (30.48×), Tankini (22.02×), and Swimsuit (4.95×) over the country average.

04

Where do One-piece swimsuit fans live in Germany?

One-piece swimsuit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do One-piece swimsuit fans also like?

Beyond One-piece swimsuit itself, the audience over-indexes on Tankini (22.02×), Swimsuit (4.95×), Speedo (19.46×), and Skin-tight garment (25.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See One-piece swimsuit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for One-piece swimsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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