One-piece swimsuit Audience in Germany
One-piece swimsuit has an estimated audience of 1,266,673 people in Germany. 74.9% are female, 25.1% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bossa nova, Tankini, Swimsuit, Speedo, Skin-tight garment.
The average One-piece swimsuit fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bossa nova, Tankini, Swimsuit, with strongest over-indexing on Bossa nova (30.48× the country average). Demographically, the One-piece swimsuit audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of One-piece swimsuit fans
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 36.0 |
| Estimated audience size | 1,266,673 |
Audience persona
The typical One-piece swimsuit fan in Germany is more female, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for Bossa nova.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 330,436 | 1.19× |
| Bayern | 232,375 | 1.14× |
| Baden-Württemberg | 200,849 | 1.16× |
| Niedersachsen | 135,301 | 1.1× |
| Hessen | 96,569 | 1× |
| Rheinland-Pfalz | 62,238 | 0.98× |
| Sachsen | 58,429 | 0.94× |
| Berlin | 56,614 | 1× |
| Schleswig-Holstein | 48,701 | 1.07× |
| Brandenburg | 37,878 | 0.96× |
| Hamburg | 30,164 | 1.05× |
| Thüringen | 28,760 | 0.89× |
| Sachsen-Anhalt | 27,686 | 0.84× |
| Mecklenburg-Vorpommern | 20,723 | 0.86× |
| Saarland | 13,907 | 0.89× |
| Bremen | 9,987 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bossa nova | 30.48× | Music & Radio |
| Tankini | 22.02× | Fashion & Accessoires |
| Swimsuit | 4.95× | Fashion & Accessoires |
| Speedo | 19.46× | Sports |
| Skin-tight garment | 25.57× | Fashion & Accessoires |
| Tagesschau | 1.78× | Movies & TV |
| Holiday World & Splashin' Safari | 29.92× | Travel & Leisure |
| Sun tanning | 6.31× | Beauty & Wellness |
| Beach Park (water park) | 33.76× | Travel & Leisure |
| Bikini | 3.57× | Fashion & Accessoires |
| Pajamas | 3.96× | Fashion & Accessoires |
| H&M | 1.6× | Shopping |
| Swim briefs | 9.76× | Fashion & Accessoires |
| Gala | 1.62× | News |
| Adventure Island (water park) | 42.03× | Travel & Leisure |
| Women's clothing | 1.6× | Fashion & Accessoires |
| Tropical Islands Resort | 3.36× | Travel & Leisure |
| Beach Life | 21.86× | Games |
| Lieferando.de | 1.59× | Food & Beverages |
| Lace | 4.21× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.66 |
| Luxury Orientation | PREMIUM | 1.65 |
| Sustainability | BALANCE | 1.61 |
| Design Affinity | PREMIUM | 1.57 |
| Mindfulness | BALANCE | 1.44 |
| DIY Mentality | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 10.6% |
| Italy | 8.2% |
See One-piece swimsuit audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does One-piece swimsuit have in Germany?
One-piece swimsuit has an estimated audience of 1,266,673 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of One-piece swimsuit fans?
74.9% of One-piece swimsuit fans are female, 25.1% are male, with an average age of 36.0 years.
Which brands do One-piece swimsuit fans like most?
One-piece swimsuit fans show strongest brand affinity for Bossa nova (30.48×), Tankini (22.02×), and Swimsuit (4.95×) over the country average.
Where do One-piece swimsuit fans live in Germany?
One-piece swimsuit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 330,436), Bayern (reach 232,375), and Baden-Württemberg (reach 200,849). These three regions account for the largest share of the active audience.
What other brands do One-piece swimsuit fans also like?
Beyond One-piece swimsuit itself, the audience over-indexes on Tankini (22.02×), Swimsuit (4.95×), Speedo (19.46×), and Skin-tight garment (25.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for One-piece swimsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.