Rascasse Audience Intelligence

Speedo Target Market in Germany

A data profile of the people who buy, follow and care about Speedo in Germany — modelled from more than twelve digital signal sources. Speedo has an estimated audience of 295,766 people in Germany.

#2240among Brand in Germany#1397in Sports

The average Speedo fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sports bra, One-piece swimsuit, Competitive swimwear, with strongest over-indexing on Sports bra (22.31× the country average).

Demographically, the Speedo audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Speedo fan in Germany is more female, around 36.5 years old, with strong Mindfulness tendencies and a notable affinity for Sports bra.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Speedo profile in Germany.

Audience size
296K
in Germany
Gender
57.1%♀
42.9% male
Age
36.5
average years
Country rank
#17518
Brand in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Speedo

57.1% are female, 42.9% are male, average age 36.5.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Speedo audience in Germany
MetricValue
Female57.1%
Male42.9%
Average age36.5
Estimated audience size295,766
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Speedo audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4920%
50+13%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Speedo audience comes from Germany.

Worldwide audience distribution share by country for Speedo
CountryShare
United States21.3%
United Kingdom8.0%
Australia7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Speedo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Speedo customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.31×
02Hamburg~9K1.28×
03Bayern~60K1.16×
04Baden-Württemberg~50K1.13×
05Hessen~30K1.11×
06Nordrhein-Westfalen~70K1.08×
07Schleswig-Holstein~10K1.06×
08Niedersachsen~30K1.03×
09Bremen~3K1.02×
10Rheinland-Pfalz~10K0.96×
11Sachsen~10K0.88×
12Brandenburg~8K0.86×
13Saarland~3K0.85×
14Mecklenburg-Vorpommern~5K0.82×
15Sachsen-Anhalt~6K0.77×
16Thüringen~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Speedo, Germany
0.77×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Speedo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Speedo audience
#·InterestCategoryAffinity×
01EnergizerHome & Garden38.74×
02Competitive swimwearSports34.42×
03Sports braFashion & Accessoires22.31×
04One-piece swimsuitFashion & Accessoires19.46×
05Rebel WilsonMovies & TV18.28×
06TankiniFashion & Accessoires18.06×
07SorbetFood & Beverages9.81×
08Joe ManganielloMovies & TV9.35×
09Gustav KlimtArts & Culture8.82×
10Timo WernerSports7.93×
11Adriana LimaFashion & Accessoires5.52×
12Swimming poolSports5.33×
13PandoraFashion & Accessoires5.12×
14BikiniFashion & Accessoires4.97×
15OyshoFashion & Accessoires4.79×
16Motor oilCars & Mobility4.37×
17Instant GamingGames3.52×
18Google NewsNews2.80×
19Ski resortTravel & Leisure2.71×
20Women's clothingFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Speedo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Speedo audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.91×
TravellingTHRILL1.42×
Quality AwarenessPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Speedo audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
CreativityOPEN0.93×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Speedo's target market in Germany?

Speedo's target market in Germany covers an estimated 295,766 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Speedo customers?

57.1% of the Speedo audience are female, 42.9% are male, with an average age of 36.5 years.

03

Which brands do Speedo fans like most?

Speedo fans show strongest brand affinity for Sports bra (22.31×), One-piece swimsuit (19.46×), and Competitive swimwear (34.42×) over the country average.

04

Where do Speedo fans live in Germany?

Speedo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Speedo fans also like?

Beyond Speedo itself, the audience over-indexes on One-piece swimsuit (19.46×), Competitive swimwear (34.42×), Tankini (18.06×), and Swimming pool (5.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Speedo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Speedo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →