Speedo Audience in Germany
Speedo has an estimated audience of 292,133 people in Germany. 69.5% are female, 30.5% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Progressive rock, Gil Ofarim, Icon (magazine), Škoda Kodiaq.
The average Speedo fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Progressive rock, Gil Ofarim, with strongest over-indexing on Loincloth (5.66× the country average). Demographically, the Speedo audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Individualism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Swimming
Demographics of Speedo fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 35.9 |
| Estimated audience size | 292,133 |
Audience persona
The typical Speedo fan in Germany is more female, around 35.9 years old, with strong Individualism tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,341 | 1.1× |
| Bayern | 56,290 | 1.2× |
| Baden-Württemberg | 45,032 | 1.13× |
| Niedersachsen | 29,246 | 1.03× |
| Hessen | 25,902 | 1.16× |
| Berlin | 18,178 | 1.39× |
| Rheinland-Pfalz | 14,145 | 0.97× |
| Sachsen | 12,264 | 0.86× |
| Schleswig-Holstein | 11,050 | 1.05× |
| Hamburg | 8,649 | 1.31× |
| Brandenburg | 7,674 | 0.85× |
| Sachsen-Anhalt | 5,470 | 0.72× |
| Thüringen | 5,261 | 0.71× |
| Mecklenburg-Vorpommern | 4,309 | 0.77× |
| Saarland | 2,763 | 0.77× |
| Bremen | 2,448 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 5.66× | Fashion & Accessoires |
| Progressive rock | 3.01× | Music & Radio |
| Gil Ofarim | 1.74× | Music & Radio |
| Icon (magazine) | 2.63× | Arts & Culture |
| Škoda Kodiaq | 1.99× | Cars & Mobility |
| Ludo (board game) | 5.68× | Games |
| Natural rubber | 1.57× | Cars & Mobility |
| Hückelhoven | 5.14× | Travel & Leisure |
| Tuscany | 2.89× | Travel & Leisure |
| Jersey (fabric) | 3.11× | Fashion & Accessoires |
| Home Delivery | 1.65× | Food & Beverages |
| San Gil | 2.32× | Travel & Leisure |
| Homesteading | 3.41× | Home & Garden |
| Information sensitivity | 2.72× | Technology & Electronics |
| Building insulation | 2.16× | Home & Garden |
| The Hunt (2012 film) | 2.13× | Movies & TV |
| Jason Clarke (actor) | 2.25× | Movies & TV |
| Krasnodar | 3.92× | Travel & Leisure |
| Henley shirt | 2.41× | Fashion & Accessoires |
| Hostelworld | 2.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.48 |
| Sports Activity | POWER | 1.42 |
| Sustainability | BALANCE | 1.34 |
| Mindfulness | BALANCE | 1.29 |
| Travelling | THRILL | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 8.2% |
| Australia | 6.9% |
See Speedo audiences in other countries
More Swimming audiences in Germany
- Franziska van Almsick (2,479,530)
- FINA World Aquatics Championships (256,889)
- Jan Malte Andresen (241,484)
- Anna Elendt (240,047)
- michael phelps (176,258)
Frequently asked questions
How many fans does Speedo have in Germany?
Speedo has an estimated audience of 292,133 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Speedo fans?
69.5% of Speedo fans are female, 30.5% are male, with an average age of 35.9 years.
Which brands do Speedo fans like most?
Speedo fans show strongest brand affinity for Loincloth (5.66×), Progressive rock (3.01×), and Gil Ofarim (1.74×) over the country average.
Where do Speedo fans live in Germany?
Speedo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,341), Bayern (reach 56,290), and Baden-Württemberg (reach 45,032). These three regions account for the largest share of the active audience.
What other brands do Speedo fans also like?
Beyond Speedo itself, the audience over-indexes on Progressive rock (3.01×), Gil Ofarim (1.74×), Icon (magazine) (2.63×), and Škoda Kodiaq (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Speedo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.