Rebel Wilson Audience in Germany
A data profile of the people who buy, follow and care about Rebel Wilson in Germany — modelled from more than twelve digital signal sources. Rebel Wilson has an estimated audience of 379,360 people in Germany.
The average Rebel Wilson fan in Germany is 29.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lily Tomlin, Jack Antonoff, Julianne Moore, with strongest over-indexing on Lily Tomlin (994.71× the country average).
Demographically, the Rebel Wilson audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Rebel Wilson fan in Germany is more female, around 29.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lily Tomlin.
At a glance
The key figures that characterise the Rebel Wilson profile in Germany.
Search interest · 12-month trend
Demographics of Rebel Wilson fans
73.0% are female, 27.0% are male, average age 29.5.
Gender split
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 29.5 |
| Estimated audience size | 379,360 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 27% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Rebel Wilson audience comes from Germany.
| Country | Share |
|---|---|
| United States | 36.8% |
| United Kingdom | 8.8% |
| Australia | 4.3% |
Geography
Where the Rebel Wilson audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.11× | |
| 02 | Sachsen | ~20K | 1.08× | |
| 03 | Brandenburg | ~10K | 1.07× | |
| 04 | Sachsen-Anhalt | ~10K | 1.07× | |
| 05 | Thüringen | ~10K | 1.03× | |
| 06 | Rheinland-Pfalz | ~20K | 1.02× | |
| 07 | Bayern | ~60K | 1.00× | |
| 08 | Mecklenburg-Vorpommern | ~8K | 1.00× | |
| 09 | Niedersachsen | ~40K | 0.99× | |
| 10 | Hamburg | ~9K | 0.98× | |
| 11 | Baden-Württemberg | ~50K | 0.97× | |
| 12 | Schleswig-Holstein | ~10K | 0.97× | |
| 13 | Nordrhein-Westfalen | ~80K | 0.96× | |
| 14 | Saarland | ~5K | 0.96× | |
| 15 | Hessen | ~30K | 0.92× | |
| 16 | Bremen | ~3K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Rebel Wilson audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lily Tomlin | Movies & TV | 994.71× | ||
| 02 | Flip Wilson | Music & Radio | 994.71× | ||
| 03 | The Smothers Brothers | Music & Radio | 994.71× | ||
| 04 | Jack Antonoff | Music & Radio | 328.21× | ||
| 05 | Nick Kroll | Movies & TV | 260.96× | ||
| 06 | Sandra Bernhard | Movies & TV | 195.36× | ||
| 07 | John Lee Hooker | Music & Radio | 108.64× | ||
| 08 | Blossoms | Music & Radio | 101.93× | ||
| 09 | Sam Fender | Music & Radio | 101.93× | ||
| 10 | NOISY | Music & Radio | 101.93× | ||
| 11 | Vistas | Music & Radio | 101.93× | ||
| 12 | Cassia | Music & Radio | 101.93× | ||
| 13 | Declan McKenna | Music & Radio | 101.93× | ||
| 14 | The Dead South | Music & Radio | 77.14× | ||
| 15 | Julianne Moore | Movies & TV | 63.03× | ||
| 16 | The Score | Music & Radio | 62.51× | ||
| 17 | Original design manufacturer | Technology & Electronics | 38.81× | ||
| 18 | Maisie Williams | Movies & TV | 33.26× | ||
| 19 | Gillian Anderson | Movies & TV | 29.67× | ||
| 20 | Dolly Parton | Music & Radio | 15.89× |
Personality of the Rebel Wilson audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.33× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Sports Activity | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.73× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Indulgence | JOY | 0.80× |
Frequently asked questions
How many fans does Rebel Wilson have in Germany?
Rebel Wilson has an estimated audience of 379,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rebel Wilson fans?
73.0% of Rebel Wilson fans are female, 27.0% are male, with an average age of 29.5 years.
Which brands do Rebel Wilson fans like most?
Rebel Wilson fans show strongest brand affinity for Lily Tomlin (994.71×), Jack Antonoff (328.21×), and Julianne Moore (63.03×) over the country average.
Where do Rebel Wilson fans live in Germany?
Rebel Wilson fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Rebel Wilson fans also like?
Beyond Rebel Wilson itself, the audience over-indexes on Jack Antonoff (328.21×), Julianne Moore (63.03×), Nick Kroll (260.96×), and Sandra Bernhard (195.36×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Rebel Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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