Original design manufacturer Audience in Germany
Original design manufacturer has an estimated audience of 406,339 people in Germany. 41.1% are female, 58.9% are male, average age 43.2. Top brand affinities: Gil Ofarim, Cynthia Erivo, Home Delivery, Hawesko, Urban horticulture.
Top brand affinities include Gil Ofarim, Cynthia Erivo, Home Delivery, with strongest over-indexing on Gil Ofarim (2.06× the country average). Demographically, the Original design manufacturer audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Individualism, Extroversion.
Category: Technology & Electronics · Type: Topic
Demographics of Original design manufacturer fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 43.2 |
| Estimated audience size | 406,339 |
Audience persona
The typical Original design manufacturer fan in Germany is more male, around 43.2 years old, with strong Individualism tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.06× | Music & Radio |
| Cynthia Erivo | 5.2× | Movies & TV |
| Home Delivery | 2.54× | Food & Beverages |
| Hawesko | 3.42× | Food & Beverages |
| Urban horticulture | 1.58× | Home & Garden |
| Fabo | 14× | Music & Radio |
| Rockland County, New York | 7.35× | Travel & Leisure |
| Brian "Head" Welch | 11.39× | Music & Radio |
| Anton Hofreiter | 3.92× | Politics & Society |
| Hatten | 3.78× | Travel & Leisure |
| Software engineer | 5.86× | Technology & Electronics |
| Jaguar F-Pace | 4.41× | Cars & Mobility |
| Nationality | 2× | Politics & Society |
| Jason Clarke (actor) | 3.19× | Movies & TV |
| Giotto | 3.76× | Food & Beverages |
| New Era (Namibia) | 2.5× | News |
| Karaman | 4.75× | Sports |
| Alaska | 1.84× | Travel & Leisure |
| Centurion (film) | 2.63× | Movies & TV |
| Marktoberdorf | 5.89× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.48 |
| Extroversion | THRILL | 1.46 |
| Risk Appetite | THRILL | 1.41 |
| Sports Activity | POWER | 1.4 |
| Convenience Orientation | PREMIUM | 1.36 |
| Spirituality | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 9.1% |
| United States | 8.1% |
| Germany | 5.5% |
See Original design manufacturer audiences in other countries
- Original design manufacturer — United States
- Original design manufacturer — United Kingdom
- Original design manufacturer — France
- Original design manufacturer — Italy
- Original design manufacturer — Spain
- Original design manufacturer — Brazil
- Original design manufacturer — Japan
- Original design manufacturer — South Korea
- Original design manufacturer — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Original design manufacturer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.