A data profile of the people who buy, follow and care about Original design manufacturer in Germany — modelled from more than twelve digital signal sources. Original design manufacturer has an estimated audience of 406,339 people in Germany.
Original design manufacturer has an estimated audience of 406,339 people in Germany. 41.1% are female, 58.9% are male, average age 43.2. Top brand affinities: Scooby-Doo, Rebel Wilson, Survivalism, OLX, The Lord of the Rings.
Top brand affinities include Scooby-Doo, Rebel Wilson, Survivalism, with strongest over-indexing on Scooby-Doo (20× the country average).
Demographically, the Original design manufacturer audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Original design manufacturer fan in Germany is more male, around 43.2 years old, with strong Spirituality tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the Original design manufacturer profile in Germany.
41.1% are female, 58.9% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 43.2 |
| Estimated audience size | 406,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Original design manufacturer audience comes from Germany.
| Country | Share |
|---|---|
| Saudi Arabia | 9.1% |
| United States | 8.1% |
| Germany | 5.5% |
The strongest cross-interests of the Original design manufacturer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rebel Wilson | Movies & TV | 38.81× | ||
| 02 | Survivalism | Politics & Society | 22.69× | ||
| 03 | Motorcycle safety | Cars & Mobility | 20.57× | ||
| 04 | Scooby-Doo | Movies & TV | 20.00× | ||
| 05 | American Music Award | Music & Radio | 20.00× | ||
| 06 | Firefly (airline) | Travel & Leisure | 20.00× | ||
| 07 | Astro (Malaysian satellite television) | Movies & TV | 20.00× | ||
| 08 | Jennette McCurdy | Movies & TV | 20.00× | ||
| 09 | Activision | Games | 20.00× | ||
| 10 | OLX | Shopping | 14.60× | ||
| 11 | Moto Guzzi | Cars & Mobility | 14.16× | ||
| 12 | Al Ahly SC | Sports | 13.43× | ||
| 13 | Group buying | Shopping | 11.56× | ||
| 14 | Emmy Rossum | Movies & TV | 11.08× | ||
| 15 | The Lord of the Rings | Movies & TV | 11.02× | ||
| 16 | Battery charger | Home & Garden | 10.40× | ||
| 17 | Public library | Literature | 8.96× | ||
| 18 | Kawasaki | Cars & Mobility | 6.62× | ||
| 19 | Eyelash | Beauty & Wellness | 5.64× | ||
| 20 | Netto Marken-Discount | Shopping | 2.29× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.76× | |
| Risk Appetite | THRILL | 1.74× | |
| Convenience Orientation | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.79× | |
| Pet Ownership | JOY | 0.81× | |
| Mindfulness | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Original design manufacturer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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