Rascasse Audience Intelligence

Survivalism Audience in Germany

A data profile of the people who buy, follow and care about Survivalism in Germany — modelled from more than twelve digital signal sources. Survivalism has an estimated audience of 709,210 people in Germany.

#3837among Topic in Germany#408in Politics & Society

The average Survivalism fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Survival kit, Google News, Original design manufacturer, with strongest over-indexing on Survival kit (32.35× the country average).

Demographically, the Survivalism audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Survivalism fan in Germany is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Survival kit.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Survivalism profile in Germany.

Audience size
709K
in Germany
Gender
38.6%♀
61.4% male
Age
41.2
average years
Country rank
#8763
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Survivalism fans

38.6% are female, 61.4% are male, average age 41.2.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Survivalism audience in Germany
MetricValue
Female38.6%
Male61.4%
Average age41.2
Estimated audience size709,210
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Survivalism audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3926%
40-4925%
50+19%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Survivalism audience comes from Germany.

Worldwide audience distribution share by country for Survivalism
CountryShare
United States53.7%
Canada4.1%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Survivalism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Survivalism fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.14×
02Brandenburg~20K1.10×
03Saarland~10K1.09×
04Thüringen~20K1.05×
05Niedersachsen~70K1.04×
06Rheinland-Pfalz~40K1.04×
07Sachsen~40K1.03×
08Sachsen-Anhalt~20K1.03×
09Bremen~6K1.00×
10Berlin~30K0.99×
11Nordrhein-Westfalen~200K0.97×
12Bayern~100K0.95×
13Hamburg~20K0.94×
14Baden-Württemberg~90K0.91×
15Hessen~50K0.89×
16Mecklenburg-Vorpommern~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Survivalism, Germany
0.87×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Survivalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Survivalism audience
#·InterestCategoryAffinity×
01Survival kitHealth32.35×
02ClickBankShopping31.02×
03American Museum of Natural HistoryArts & Culture30.53×
04Original design manufacturerTechnology & Electronics22.69×
05Wholesale and Retail (constituency)Fashion & Accessoires19.18×
06Zaz (singer)Music & Radio15.39×
07Google NewsNews11.02×
08Google TrendsInternet & Social Media10.63×
09Mortgage lawHome & Garden9.99×
10Morena BaccarinMovies & TV8.50×
11Neil ArmstrongPolitics & Society8.14×
12Turkey huntingSports7.10×
13Commercial mortgageBusiness & Career6.41×
14GoFundMeBusiness & Career5.90×
15Trophy huntingSports4.81×
16UberCars & Mobility4.63×
17DuolingoBusiness & Career4.56×
18Survival skillsPolitics & Society4.49×
19SubwayFood & Beverages3.15×
20Burger KingFood & Beverages2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Survivalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Survivalism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.06×
Urban LifestyleOPEN1.44×
TravellingTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Survivalism audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
Design AffinityPREMIUM0.80×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Survivalism have in Germany?

Survivalism has an estimated audience of 709,210 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Survivalism fans?

38.6% of Survivalism fans are female, 61.4% are male, with an average age of 41.2 years.

03

Which brands do Survivalism fans like most?

Survivalism fans show strongest brand affinity for Survival kit (32.35×), Google News (11.02×), and Original design manufacturer (22.69×) over the country average.

04

Where do Survivalism fans live in Germany?

Survivalism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Survivalism fans also like?

Beyond Survivalism itself, the audience over-indexes on Google News (11.02×), Original design manufacturer (22.69×), American Museum of Natural History (30.53×), and Turkey hunting (7.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Survivalism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Survivalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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