Survivalism Audience in Germany
Survivalism has an estimated audience of 709,210 people in Germany. 38.6% are female, 61.4% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Survival kit, Google News, Original design manufacturer, American Museum of Natural History, Turkey hunting.
The average Survivalism fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Survival kit, Google News, Original design manufacturer, with strongest over-indexing on Survival kit (32.35× the country average). Demographically, the Survivalism audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Survivalism fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 41.2 |
| Estimated audience size | 709,210 |
Audience persona
The typical Survivalism fan in Germany is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Survival kit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,984 | 1.02× |
| Bayern | 114,787 | 1.01× |
| Baden-Württemberg | 93,659 | 0.97× |
| Niedersachsen | 69,924 | 1.02× |
| Hessen | 50,137 | 0.93× |
| Rheinland-Pfalz | 37,586 | 1.06× |
| Sachsen | 33,941 | 0.98× |
| Berlin | 32,786 | 1.03× |
| Schleswig-Holstein | 30,671 | 1.2× |
| Brandenburg | 23,842 | 1.08× |
| Thüringen | 18,337 | 1.01× |
| Sachsen-Anhalt | 18,139 | 0.99× |
| Hamburg | 15,448 | 0.96× |
| Mecklenburg-Vorpommern | 9,862 | 0.73× |
| Saarland | 9,515 | 1.09× |
| Bremen | 5,553 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Survival kit | 32.35× | Health |
| Google News | 11.02× | News |
| Original design manufacturer | 22.69× | Technology & Electronics |
| American Museum of Natural History | 30.53× | Arts & Culture |
| Turkey hunting | 7.1× | Sports |
| Zaz (singer) | 15.39× | Music & Radio |
| Mortgage law | 9.99× | Home & Garden |
| ClickBank | 31.02× | Shopping |
| Morena Baccarin | 8.5× | Movies & TV |
| Commercial mortgage | 6.41× | Business & Career |
| Burger King | 2.46× | Food & Beverages |
| Google Trends | 10.63× | Internet & Social Media |
| Survival skills | 4.49× | Politics & Society |
| Subway | 3.15× | Food & Beverages |
| Duolingo | 4.56× | Business & Career |
| Uber | 4.63× | Cars & Mobility |
| Wholesale and Retail (constituency) | 19.18× | Fashion & Accessoires |
| Trophy hunting | 4.81× | Sports |
| GoFundMe | 5.9× | Business & Career |
| Shooting sport | 3.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 6.51 |
| Risk Appetite | THRILL | 1.42 |
| DIY Mentality | THRILL | 1.41 |
| Pet Ownership | JOY | 1.36 |
| Convenience Orientation | PREMIUM | 1.32 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.7% |
| Canada | 4.1% |
| United Kingdom | 3.6% |
See Survivalism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Survivalism have in Germany?
Survivalism has an estimated audience of 709,210 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Survivalism fans?
38.6% of Survivalism fans are female, 61.4% are male, with an average age of 41.2 years.
Which brands do Survivalism fans like most?
Survivalism fans show strongest brand affinity for Survival kit (32.35×), Google News (11.02×), and Original design manufacturer (22.69×) over the country average.
Where do Survivalism fans live in Germany?
Survivalism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 158,984), Bayern (reach 114,787), and Baden-Württemberg (reach 93,659). These three regions account for the largest share of the active audience.
What other brands do Survivalism fans also like?
Beyond Survivalism itself, the audience over-indexes on Google News (11.02×), Original design manufacturer (22.69×), American Museum of Natural History (30.53×), and Turkey hunting (7.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Survivalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.