Survival skills Audience in Germany
Survival skills has an estimated audience of 3,668,799 people in Germany. 37.5% are female, 62.5% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Israel, Stradivarius, Unique Gifts, KLIX (AM).
The average Survival skills fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Israel, Stradivarius, with strongest over-indexing on Progressive rock (2.5× the country average). Demographically, the Survival skills audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: TV series
Demographics of Survival skills fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 43.1 |
| Estimated audience size | 3,668,799 |
Audience persona
The typical Survival skills fan in Germany is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 691,022 | 0.86× |
| Bayern | 537,161 | 0.91× |
| Baden-Württemberg | 482,436 | 0.96× |
| Niedersachsen | 286,713 | 0.8× |
| Hessen | 248,838 | 0.89× |
| Berlin | 157,507 | 0.96× |
| Rheinland-Pfalz | 154,814 | 0.84× |
| Sachsen | 123,245 | 0.68× |
| Schleswig-Holstein | 110,023 | 0.84× |
| Brandenburg | 105,305 | 0.93× |
| Sachsen-Anhalt | 99,845 | 1.05× |
| Thüringen | 95,716 | 1.02× |
| Hamburg | 72,400 | 0.87× |
| Mecklenburg-Vorpommern | 69,646 | 0.99× |
| Saarland | 63,214 | 1.4× |
| Bremen | 62,035 | 1.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.5× | Music & Radio |
| Israel | 2.6× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.59× | Shopping |
| KLIX (AM) | 2.88× | Music & Radio |
| Commercial mortgage | 2.06× | Business & Career |
| Urban horticulture | 1.67× | Home & Garden |
| Birthday Gifts | 1.51× | Kids & Family |
| Magazine (band) | 4.05× | Music & Radio |
| Škoda Kodiaq | 1.51× | Cars & Mobility |
| Snow White (Fables) | 1.59× | Literature |
| Keeper (password manager) | 2.75× | Technology & Electronics |
| Nurse education | 1.56× | Kids & Family |
| Corfu (regional unit) | 1.71× | Travel & Leisure |
| Volvo V60 | 2.42× | Cars & Mobility |
| Sixx | 1.53× | Movies & TV |
| Wolverine (comics) | 2.67× | Literature |
| Caprivi Strip | 4.6× | |
| Jane Eyre (1996 film) | 3.6× | Movies & TV |
| Figure painting (hobby) | 1.86× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.88 |
| Sustainability | BALANCE | 1.68 |
| Sports Activity | POWER | 1.54 |
| Travelling | THRILL | 1.52 |
| Design Affinity | PREMIUM | 1.36 |
| Community Orientation | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 6.7% |
| France | 5.0% |
See Survival skills audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Survival skills have in Germany?
Survival skills has an estimated audience of 3,668,799 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Survival skills fans?
37.5% of Survival skills fans are female, 62.5% are male, with an average age of 43.1 years.
Which brands do Survival skills fans like most?
Survival skills fans show strongest brand affinity for Progressive rock (2.5×), Israel (2.6×), and Stradivarius (1.97×) over the country average.
Where do Survival skills fans live in Germany?
Survival skills fans in Germany are most concentrated in Nordrhein-Westfalen (reach 691,022), Bayern (reach 537,161), and Baden-Württemberg (reach 482,436). These three regions account for the largest share of the active audience.
What other brands do Survival skills fans also like?
Beyond Survival skills itself, the audience over-indexes on Israel (2.6×), Stradivarius (1.97×), Unique Gifts (1.59×), and KLIX (AM) (2.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Survival skills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.