A data profile of the people who buy, follow and care about Survival skills in Italy — modelled from more than twelve digital signal sources. Survival skills has an estimated audience of 4,242,966 people in Italy.
Survival skills has an estimated audience of 4,242,966 people in Italy. 36.4% are female, 63.6% are male, average age 45.6. Top brand affinities: Wikipedia, FIS Alpine Ski World Cup, Personal finance, Satire, WhatsApp.
Top brand affinities include Wikipedia, FIS Alpine Ski World Cup, Personal finance, with strongest over-indexing on Wikipedia (4.89× the country average).
Demographically, the Survival skills audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
The typical Survival skills fan in Italy is more male, around 45.6 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Survival skills profile in Italy.
36.4% are female, 63.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 45.6 |
| Estimated audience size | 4,242,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Survival skills audience comes from Italy.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 6.7% |
| France | 5.0% |
The strongest cross-interests of the Survival skills audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 7.42× | ||
| 02 | Wikipedia | Internet & Social Media | 4.89× | ||
| 03 | Satire | Literature | 3.50× | ||
| 04 | Lindsey Vonn | Sports | 3.28× | ||
| 05 | Extreme sport | Sports | 2.56× | ||
| 06 | Air conditioning | Technology & Electronics | 2.41× | ||
| 07 | Mediaset | Technology & Electronics | 2.39× | ||
| 08 | Champagne | Food & Beverages | 2.07× | ||
| 09 | Slovenia | Travel & Leisure | 2.03× | ||
| 10 | AutoScout24 | Cars & Mobility | 1.99× | ||
| 11 | Subscription business model | Shopping | 1.98× | ||
| 12 | Milk | Food & Beverages | 1.82× | ||
| 13 | Travel website | Travel & Leisure | 1.71× | ||
| 14 | Personal finance | Business & Career | 1.68× | ||
| 15 | Wine tasting | Food & Beverages | 1.64× | ||
| 16 | Singer-songwriter | Music & Radio | 1.62× | ||
| 17 | Internet & Social Media | 1.60× | |||
| 18 | Financial services | Business & Career | 1.60× | ||
| 19 | Innovation | Business & Career | 1.55× | ||
| 20 | Borsa Italiana | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.66× | |
| Convenience Orientation | PREMIUM | 1.50× | |
| Urban Lifestyle | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Survival skills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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